Download - Whitepaper competitive communication
Since 2012
Designed and strategized by: Timothy BraswellWHITE PAPER: COMPETITIVE COMMUNICATION
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What is CompetitiveCommunication?- External content that provides competitor insight for employees
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How are employees effected by the lack of Competitive Communication?
LACK OF FORESIGHT UNDER PERFORMING STRATEGIES
-Lack of competitive communication limits the effectiveness of employee performance
UNAWARE OF COMPETITORDEVELOPMENTS
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COMPA4 PILLARS OF COMMUNICATION OPERATIOHow would employees benefit from
receiving Competitive Communication?
Competitive communication give employees the ability to
implement competitive content as a resource to enhance performance :
SPARK INNOVATION DEVELOP STRATEGIES
-Maintain a competitive edge throughout organization
Competitive insight provide employees with a in-depth
understanding of competitors in order to spark creative solutions
Competitive content motivates employees to
enhance and refine strategies to outperform
competitors
TAKE ACTION
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COMPA4 PILLARS OF COMMUNICATION OPERATIOWhat are the various type of
CompetitiveCommunications?
-Any external content that is curated from a industry related source that mentions information about competitors
INDUSTRY REPORTS
SOCIAL MEDIA
CONSUMER REVIEWS
BLOG POST
VIDEO BLOGS
INDUSTRY FORUMS
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COMPA4 PILLARS OF COMMUNICATION OPERATIOHow do you curate content
Competitive Communications?
STEP 2
IDENTIFY RESOURCESSTEP 1
SEARCH FOR RELEVANT CONTENT
STEP 3COLLECT CONTENT
-Curation requires the efforts of identifying, searching, and collecting
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COMPA4 PILLARS OF COMMUNICATION OPERATIOWhat are the curation options to
develop Competitive Communications?
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commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Time Consumin
g
MANUAL CURATION
Difficult to segment
Difficult to distribute
-Curation can be done both manually automatically
YOUR COMPANY NAME
The COMPA Presentation
COMPA4 PILLARS OF COMMUNICATION OPERATIOWhat are the curation options to
develop Competitive Communications?
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Distribute to multiple
platforms
Hyper Target content
Automate for convenience
-Curation can be conducted both manually automatically
AUTOMATIC CURATION
Distribute to multiple
platforms