Download - Where to begin with social media
Where to Begin With Social Media
Michelle Post, Ph.D., CSMS
Start Where You Are. Use What You Have. Do What You Can. ~ Arthur Ashe
What Social Media Looks Like
Garst, K. (n.d.). See the results [Graphic file]. Retrieved from http://kimgarst.com/results/
Lessons to Learn
©Michelle Post, Ph.D., CSMS
Believe you can
Purpose for Social Media
Know the C’s of Social Media
Who are you?
Perform a Foundation
Audit
Make a Plan Take Action
Know the C's of Social Media
©Michelle Post, Ph.D., CSMS
Common Sense
Critical Thinking
Creativity
Confidence
Care
Communication
Consistency
Take Action
©Michelle Post, Ph.D., CSMS
Identify Goals
Select Platform
Listen
Post Content
Engage
Measure
Repeat
Resources
• The History Of Social Media. When Did It Really Begin? You May Be Surprised. [Infographic] - http://www.inquisitr.com/830664/the-history-of-social-media-when-did-it-really-begin-you-may-be-surprised-infographic/
• Infographic: The Year In Social Media, A 2013 Recap - http://marketingland.com/infographic-social-media-2013-recap-69194
• The Interactive Social Media Map - http://www.ovrdrv.com/social-media-map
• Start The New Year With 46 Social Media Truths From 2013 (Infographic) - http://www.business2community.com/infographics/start-new-year-46-social-media-truths-2013-infographic-0732680#!sLpTJ
• The 36 Rules of Social Media - http://www.mediabistro.com/alltwitter/files/2012/08/36-rules-social-media.png
• The Conversation Prism - http://www.conversationprism.com//
©Michelle Post, Ph.D., CSMS
Resources
• 55 Interesting Social Media Infographics - http://www.hongkiat.com/blog/55-interesting-social-media-infographics/
• Infographic: A Running Start With Social Media - http://www.fishervista.com/2013/04/infographic-a-running-start-with-social-media/
• 21 Social Media Marketing Tips From the Pros - http://www.socialmediaexaminer.com/21-social-media-marketing-tips-from-the-pros/
• Social Media for Small Business – Start With The Basics - http://vergenewmedia.com/2013/03/10/social-media-for-small-business-start-with-the-basics/
• How to Get Started with Social Media - http://www.thenextwomen.com/2013/10/01/how-get-started-social-media
©Michelle Post, Ph.D., CSMS
Resources
• Introduction to Social Media – Where to Start - http://www.mcngmarketing.com/introduction-to-social-media-where-to-start/#.Ut4ksxDn9D8
• Start with Social Media, but Dig Deeper – Infographic - http://outright.com/blog/start_with_social_dig_deeper/
• 4 Business Uses for Social Media - http://outright.com/blog/start_with_social_dig_deeper/ http://bigthunk.com/articles/business-uses-for-social-media/
• Social Media Strategy: Where to Start & Why - http://www.toprankblog.com/2013/07/social-media-strategy-start/
• Where to begin your social presence - http://studioc5.com/social-media-where-to-begin/
• 26 Tips for Getting Started With Social Media Marketing - http://www.socialmediaexaminer.com/26-tips-for-getting-started-with-social-media-marketing/
©Michelle Post, Ph.D., CSMS
References
• Athgo.org. (2013). Social media [Image file]. Retrieved from http://www.athgo.org/ablog/wpcontent/uploads/2013/08/social.media_.jpg
• Garst, K. (n.d.). See the results [Graphic file]. Retrieved from http://kimgarst.com/results/
• Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and assessing social media ROI. Indianapolis, IN: Que.
• Levy, S. (2013). Tweet naked: A bare-all social media strategy for boosting your brand and your business. Irvine, CA: Entrepreneur Press.
• Mediabistro.com. (2013). Social media users [Image file]. Retrieved from http://www.mediabistro.com/alltwitter/files/2013/04/social-media-users.jpg
©Michelle Post, Ph.D., CSMS
Michelle Post, Ph.D., CSMS
©Michelle Post, Ph.D., CSMS
Workshops for the Rest of the Year
• Feb 18 - Top 3-Tips for Facebook • Mar 18 - Top 3-Tips for Twitter • April 15 - Top 3-Tips for LinkedIn • May 20 - Top 3-Tips for Google+ • June 17 - Social Media: Do It Yourself or Outsource
– Which is Cheaper? • July 15 - Outsourcing with Fiverr • Aug 19 - Finding Your Target Market for Facebook,
Twitter, and LinkedIn • Sept 16 - Creating a Social Media Campaign for
Brand Awareness • Oct 21 - Content Curation Tools are Cool • Nov 18 - Keywords are Key • Dec 16 - How do you measure up? Performing a
Self-Social Media Audit
©Michelle Post, Ph.D., CSMS