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What’s Your Story? The Art of Engagement
APASOMarch 9, 2011
Tom KaidenPresident, Greater Philadelphia Cultural Alliance
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1. What’s Your Story?2. Cultural Alliance Case Study3. Engagement Framework4. Your Engagement Message
Agenda
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What’s Your Story?
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What’s Your Story?
Elevator Speech:Tell me about your organization2 sentences
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1. Serve and advocate2. Make markets work3. Inspire evangelists4. Nurture nonprofit networks5. Master the art of adaptation6. Share leadershipSource: Forces for Good, Crutchfield & Mcleod-Grant, 2007.
6 Practices of Hi-Impact Nonprofits
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Cultural Alliance Case Study
Evolving Engagement
Personal EngagementMember Strategies:• Networking/Education• Group purchasing• Phillyfunguide.com• Funsavers
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Policy EngagementAdvocacy Strategies:• Research reports• Lobbying• Regrants
Personal EngagementMember Strategies:• Networking/Education• Group purchasing• Phillyfunguide.com• Funsavers
Cultural Alliance Case Study
Evolving Engagement
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Policy EngagementAdvocacy Strategies:• Research reports• Lobbying• Regrants
Community EngagementGrassroots Strategies:• Neighborhood leaders• Asset Mapping• Story telling
Personal EngagementMember Strategies:• Networking/Education• Group purchasing• Phillyfunguide.com• Funsavers
Cultural Alliance Case Study
Evolving Engagement
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Personal Engagement Policy Engagement
Community Engagement
CoreMessage
Cultural Alliance Case Study
Evolving Engagement
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Gap in policymaker support and political support Policymakers need more street-level political
support to increase funding and policy support Community activists & voters see high value in
the arts, but aren’t connected to the arts community
Political impression: stronger support for the arts will not be supported on the street
Cultural Alliance Case Study
Observations
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Policymakers: need to maintain economic and social momentum during an economic downturn
Artists, Arts & cultural organizations: want a vital arts community that grows stronger in products, support and revenue.
Community activists: seeking resources for individual and community growth
Arts participants & audiences: seeking continuance of individual vitality and growth despite tough economic times.
Cultural Alliance Case Study
Audience Needs
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Cultural Alliance Case Study
Assets Philadelphia’s arts are uniquely its own and
strongly owned. Philadelphia’s arts have the power to elevate the
lives of individuals. Philadelphia’s arts have the power to educate
and socialize young children. Philadelphia’s arts are an economic engine for
renewal and growth. Philadelphia’s arts help individuals come
together and appreciate each other.
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Cultural Alliance Case Study
Vitality and Growth are the two major benefits of arts and culture
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It’s an engine for economic growth.
It has the power to elevate lives.
It has the power to educate.
We own it because it comes from us.
It helps individuals come together and grow as a community.
Arts & CultureIt’s how we grow.
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Arts & CultureIt’s how we grow.
“Arts and Culture is greater Philadelphia’srenewable resource for personal, civic and economic growth. From the people, by the people and for the people, it adds spark to our children’s education, recharges our everyday lives, energizes our neighborhoods and powers economic investment and revitalization. Supporting arts and culture is how greater Philadelphia grows greater, stronger—and together.”
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Engagement Framework
Who Do You Want to Reach?
What Do You Want them to
Do?
Motivating Message They Need to Hear
Personal
Policy
Community
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What’s Your Story?
Elevator Speech:Tell me about your organization2 sentences
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After image
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