Download - What's the weather like? MeasureFest 2014
![Page 1: What's the weather like? MeasureFest 2014](https://reader033.vdocuments.site/reader033/viewer/2022061103/53f8ecbc8d7f7253318b496b/html5/thumbnails/1.jpg)
What’s The Weather Like?
@SimoAhava
#measurefest
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Is Circumstance a factor in online behavior?
#measurefest | @SimoAhava
![Page 3: What's the weather like? MeasureFest 2014](https://reader033.vdocuments.site/reader033/viewer/2022061103/53f8ecbc8d7f7253318b496b/html5/thumbnails/3.jpg)
Is Circumstance a factor in online behavior?
#measurefest | @SimoAhava
![Page 4: What's the weather like? MeasureFest 2014](https://reader033.vdocuments.site/reader033/viewer/2022061103/53f8ecbc8d7f7253318b496b/html5/thumbnails/4.jpg)
Is Circumstance a factor in online behavior?
#measurefest | @SimoAhava
![Page 5: What's the weather like? MeasureFest 2014](https://reader033.vdocuments.site/reader033/viewer/2022061103/53f8ecbc8d7f7253318b496b/html5/thumbnails/5.jpg)
Is Circumstance a factor in online behavior?
#measurefest | @SimoAhava
![Page 6: What's the weather like? MeasureFest 2014](https://reader033.vdocuments.site/reader033/viewer/2022061103/53f8ecbc8d7f7253318b496b/html5/thumbnails/6.jpg)
Is Circumstance a factor in online behavior?
#measurefest | @SimoAhava
![Page 7: What's the weather like? MeasureFest 2014](https://reader033.vdocuments.site/reader033/viewer/2022061103/53f8ecbc8d7f7253318b496b/html5/thumbnails/7.jpg)
What can weather tell us?
Weather – type
Sessions
Revenue Avg. Order Value
Per Session
ValueClouds 58,434 €61,468.20 €157.61 €1.05Clear 50,962 €52,417.60 €147.66 €1.03Rain 20,743 €23,312.60 €175.28 €1.12
#measurefest | @SimoAhava
![Page 8: What's the weather like? MeasureFest 2014](https://reader033.vdocuments.site/reader033/viewer/2022061103/53f8ecbc8d7f7253318b496b/html5/thumbnails/8.jpg)
What can weather tell us?
Weather – type
Sessions
Revenue Avg. Order Value
Per Session
ValueClouds 58,434 €61,468.20 €157.61 €1.05Clear 50,962 €52,417.60 €147.66 €1.03Rain 20,743 €23,312.60 €175.28 €1.12
#measurefest | @SimoAhava
![Page 9: What's the weather like? MeasureFest 2014](https://reader033.vdocuments.site/reader033/viewer/2022061103/53f8ecbc8d7f7253318b496b/html5/thumbnails/9.jpg)
What can weather tell us?
Weather – type
Sessions
Revenue Avg. Order Value
Per Session
ValueClouds 58,434 €61,468.20 €157.61 €1.05Clear 50,962 €52,417.60 €147.66 €1.03Rain 20,743 €23,312.60 €175.28 €1.12
#measurefest | @SimoAhava
![Page 10: What's the weather like? MeasureFest 2014](https://reader033.vdocuments.site/reader033/viewer/2022061103/53f8ecbc8d7f7253318b496b/html5/thumbnails/10.jpg)
What can weather tell us?
Weather – type
Sessions
Revenue Avg. Order Value
Per Session
ValueClouds 58,434 €61,468.20 €157.61 €1.05Clear 50,962 €52,417.60 €147.66 €1.03Rain 20,743 €23,312.60 €175.28 €1.12
#measurefest | @SimoAhava
![Page 11: What's the weather like? MeasureFest 2014](https://reader033.vdocuments.site/reader033/viewer/2022061103/53f8ecbc8d7f7253318b496b/html5/thumbnails/11.jpg)
What can weather tell us?
Weather – type
Sessions
Revenue Avg. Order Value
Per Session
ValueClouds 58,434 €61,468.20 €157.61 €1.05Clear 50,962 €52,417.60 €147.66 €1.03Rain 20,743 €23,312.60 €175.28 €1.12
#measurefest | @SimoAhava
![Page 12: What's the weather like? MeasureFest 2014](https://reader033.vdocuments.site/reader033/viewer/2022061103/53f8ecbc8d7f7253318b496b/html5/thumbnails/12.jpg)
Implementationhttp://www.simoahava.com/weather
Google Tag Manager
Weather API
#measurefest | @SimoAhava
![Page 13: What's the weather like? MeasureFest 2014](https://reader033.vdocuments.site/reader033/viewer/2022061103/53f8ecbc8d7f7253318b496b/html5/thumbnails/13.jpg)
Implementationhttp://www.simoahava.com/weather
1. Visitor arrives on website
#measurefest | @SimoAhava
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Implementationhttp://www.simoahava.com/weather
2. A custom cookie determines if page view is first in session
#measurefest | @SimoAhava
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Implementationhttp://www.simoahava.com/weather
3. Identify visitor IP
#measurefest | @SimoAhava
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Implementationhttp://www.simoahava.com/weather
4. Geolocate the visitor
#measurefest | @SimoAhava
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Implementationhttp://www.simoahava.com/weather
5. Poll for weather at visitor location, parse data and store in dataLayer
#measurefest | @SimoAhava
![Page 18: What's the weather like? MeasureFest 2014](https://reader033.vdocuments.site/reader033/viewer/2022061103/53f8ecbc8d7f7253318b496b/html5/thumbnails/18.jpg)
Implementationhttp://www.simoahava.com/weather
6. Send to GA as a non-interaction event, using session-scope custom dimension
#measurefest | @SimoAhava
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Caveats
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cost of using external api
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custom metrics are count only
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weather is ”now” and ”here”
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actual insights require context
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…and a lot of data
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Thank you@SimoAhava
http://google.me/+SimoAhava
www.simoahava.com