www.macpa.org

Survey  results:  What  is  on  the  mind  of  Maryland  CPAs,  CFOs,  Controllers,  and  management  accountants  in  2015?  

How  Future  Ready  Are  You?  

More  than  one  hundred  CPAs  responded  to  an  interacHve  poll  at  MACPA’s  recent  town  hall  for  Business  &  Industry  members.  This  group  comprised  of  predominately  CFOs,  Controllers,  management  accountants  with  23.6  years  of  experience.  Forty-­‐four  percent  had  the  CGMA  designaHon,  six  percent  had  the  CITP  designaHon,  three  percent  had  the  IIA  (Internal  Audit)  and  three  percent  had  the  CMA  designaHon.  Forty-­‐four  percent  had  other  designaHons  as  well.  

www.macpa.org

Source: CPA.COM Insight into the CPA of the Future Study 2014

Only  6%  of  CPAs  in  B&I  are  Future  Ready  

Future  Ready  is  the  capacity  to  be  aware,  predicHve,  and  adapHve  of  emerging  challenges,  tech  innovaHons,  and  trends  and  changes  in  business,  populaHon,  and  social  environment.    

According  to  an  MACPA  poll  of  over  100  CPAs,  CFOs  and  accounHng  professionals  at  a  recent  town  hall  meeHng  in  Towson,  Maryland.  

www.macpa.org

All  Four  GeneraHons  were  in  aXendance!  

www.macpa.org

Mature  born  1925  –  1945                      4%  Baby  Boomers  born  1946  –  1964      67%  Gen  X  born  1965  –  1979          20%  Gen  Y  born  1980  –  2000              8%  

Of  aXendees  from  business,  industry  and  non-­‐profit  sectors  

www.macpa.org

Of  CFOs  and  management  

accountants  spend  less  than  50%  of  their  Hme  on  accounHng  and  

financial  reporHng.  

www.macpa.org

The  rest  is  on  business  strategy,  innovaHon,  human  resources,  informaHon  technology,  and  other  acHviHes.  

Top  5  Issues  Facing  CFOs  1. InformaHon  Overload  

2. Doing  More  with  Less  

3. Being  ReacHve  vs.  ProacHve  

4. Managing  Change  

5. Managing  Technology  

www.macpa.org

Maryland  CFOs  opHmisHc  about  their  business  outlook  

Are  somewhat  to  very  opHmisHc  about  their  business  outlook.  

Maryland  CFOs  cauHously  opHmisHc  about  the  Maryland  economic  outlook  

Are  somewhat  opHmisHc  about  the  outlook  for  the  Maryland  economy.  

Maryland  CFOs  mixed  feelings  about  their  US  economy  outlook  

PessimisHc  to  very  pessimisHc  about  the  US  Economy  

OpHmisHc  to  very  opHmisHc  about  the  US  Economy  

www.blionline.org

Source: Burrus Research – Anticipatory Organization 2014

AnHcipaHon:  The  Missing  Competency  

hXp://www.blionline.org/burrus  

There  is  a  method  for  teaching  you  how  to  be  anHcipatory  in  your  work,  regardless  of  whether  you're  a  leader,  a  manager,  a  team  member,  regardless  of  the  size  of  the  organizaHon,  even  if  you're  just  a  one-­‐guy  company.  This  is  an  online  learning  system.    We've  broken  down  how  to  be  anHcipatory  into  learning  modules  of  single  concepts.  One  is  very  short,  single  concept  videos  -­‐  and  I'm  talking  very  short,  three  to  four  minutes.  Secondly  then,  we  have  a  rapid  applicaHon  tool  and  the  rapid  applicaHon  acHvity  is  to  help  you  apply  the  concept  to  your  work  right  now,  because  if  you  don't  apply  it  to  what  you  do,  frankly  you  aren't  going  to  learn  it  well  and  you're  probably  not  going  to  use  it.  

 –  Dan  Burrus  

Join  us  on  May  4th  to  see  Daniel  Burrus  hXp://www.blionline.org/burrus    

www.macpa.org

www.macpa.org www.macpa.orgwww.macpa.org

www.macpa.org

2015  June  23,  2015  

If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today

Tom Hood, CPA, CITP, CGMA

Accounting Hall of Fame - CPA Practice Adviser Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 Top 150 Influencer by Linked-In Top 25 Influencers in Learning & HR by HR Examiner Top 25 Public Accounting Thought Leaders by CPA Practice Adviser Working on Learning Management with AICPA/CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations

CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org

http://www.linkedin.com/in/tomhood/