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Hello Geek Girls!
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SARA EGGERT @EGGERTS SENIOR USER EXPERIENCE ARCHITECT @ LBI HEAD OF GEEK GIRL MEETUP, GÖTEBORG
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DISCOVER & INTERACT
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THE BIG SHARE
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LIKE HAS BECOME CURRENCY
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LIKE HAS A VALUE
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WELCOME TO THE MIND OF THE CONSUMER OF TODAY
I like
I am
I’m watching
Here I am
I’m Inspired
by
Look at me
I’m Listening
to
I search
Welcome to My life
My brand My journey
SUPER STAR
YOUR DIGITAL PERSONA
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THIS DESIGN WAS MADE THREE YEARS AGO AND SHOULD ENVISION THE EXPERIENCE OF AN ONLINE NEWS PAPER 30 YEARS IN THE FUTURE. IT’S ALREADY DATED.
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PEOPLE ARE MORE ACTIVE THAN EVER
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1/7th of the world is now friends through social media. Through 6 degrees of separation we’re all connected. Audience is huge.
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THANK YOU. THANKS A BILLION
70b by 2014, and
40b music downloads
46b apps downloaded from
Apple to date
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GLOBAL AUDIENCE BY DEVICE
4.4 BILLION MOBILE SUBSCRIBERS
4.2 BILLION TELEVISION VIEWERS
VS
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Source: Google – The New Multi-screen World: Understanding Cross-platform Consumer Behavior
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TAKE ADVANTAGES IN MOMENTS
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EVERYWHERE YOU ARE
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A FEW MINUTES A DAY
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ACROSS ALL TOUCHPOINTS
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DURING YOUR DAILY ROUTINE
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AND EVEN AFTER HOURS
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SEE LIKE OWN
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ARE YOU WASTING MY TIME?
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CONSUMER VS BRAND
REMEMBER. IT’S A VERY FRAGILE RELATIONSHIP.
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SIMPLIFY
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SIMPLIFY. FOCUS
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SIMPLIFY. FOCUS. ENGAGE
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LET’S DO IT TOGETHER
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THE STORY SO FAR
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BE 1. BUILD SOMETHING. BE PRESENT.
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WONDER 2. EXPERIMENT – WE’RE EASILY SURPRISED BY THE UNEXTECTED IN THINGS.
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GROW 3. MATURE. BUILD THINGS THAT HAVE A PURPOSE. DON’T RUSH.
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BEFRIEND
4. GET CONNECTED. IT’S A SOCIAL WORLD.
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BE RELEVANT
5. REMEMBER IT’S A RELATIONSHIP. A TRUE RELATIONSHIP.
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PUT THE CUSTOMER
AT THE CENTER
Making your entire organization responsive to the customer journey
INTERACTION BECOMES PHYSICAL
6. WE’RE FILLLING THE GAP BETWEEN PHYSICAL AND DIGITAL
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WE NEED TO DREAM. ‘MINORITY REPORT’ SET THE YEAR TO 2053.
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BUT WE CAN DO IT ALREADY.
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WHO’S STEERING THE SHIP?
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AS A BUSINESS, YOU DON’T GET TO DECIDE HOW YOUR CUSTOMERS ACCESS YOUR CONTENT, THEY DO
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AS A BUSINESS, YOU DON’T GET TO DECIDE HOW YOUR CUSTOMERS ACCESS YOUR CONTENT, THEY DO
OR DO
YOU?
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“It looks like you're on a train. Would you like me to show you our insultingly simplified mobile site?” — Cennydd Bowles
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Responsive design fluidly changes and responds to fit any screen or device size. It is ”write once, run anywhere“ html web design
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Google recommends responsive design
Google can discover you content more efficiently as they wouldn’t
need to crawl a page with the different Googlebot user agens to retrieve and index all the content
It keeps your desktop and mobile content on a single URL, which is
easier for your users to interact with, share, and link to and for Google’s
algorithms to assign indexing properties to your content
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Responsive
C D E F
A B
C
D E F
A B A B C D
C D E F
A B
C D
A G
E
G
H B C
Adaptive
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Responsive Adaptive
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Responsive design
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Adaptive design
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WHAT’S NEXT?
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DESIGN FOR PEOPLE, NOT DEVICES
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INCLUSIVE DESIGN
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CONTEXT & CONTENT FIRST (NOT MOBILE FIRST)
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IT’S ALL ABOUT ME
What technology I use About me
Localisation § Country & Language
§ Time of day
§ Season/Weather
Personal § Unknown
§ Fan
§ Subscription
§ One-off
§ Free
§ Customisation
§ Behaviour over time
Device & Channel Web/Mobile/Social
Operating System
Browser or App
Connection Access speed
Wi-Fi
Data plan
Rules Personalisation
Collaborative filtering
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INCLUSIVE
ADAPTIVE
RESPONSIVE APPS
(html) Experience enhancement
Strategy / insights/ Content / Behavioral targeting
Layout(html)
Function
Flash
Silverlight
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SARA EGGERT AT LBI DOT COM SENIOR USER EXPERIENCE ARCHITECT
WWW.LBI.COM/SE