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Michelle R. Weise, Ph.D.

What’s after “Next”

in Higher Education?

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@rwmichelle

Disruptive Innovation

A process by which a product

or service takes root initially in

simple applications at the

bottom of a market and then

relentlessly moves up market,

eventually displacing

established competitors



@rwmichelle

Who are the nonconsumers of higher ed?

71% “nontraditional”

By 2020, 42% of all college students will be of age or older (NCES)

87.9% of college freshmen (CIRP)

178 skillsets in Sept 2009 924 in Jun 201(McKinsey)

~91MM Americans with HS & no degree + scollege



@rwmichelle

What’s the real job to be done?

Solution Job

What? Why?

“People don't want to buy

a quarter -inch drill…

…they want a quarter

- Theodore Le


http://slidepdf.com/reader/full/whats-after-next-in-higher-education-287584100 5/22@rwmichelle

Learning to know & learning to do



What is a business model? And why does it lock us in?

The value proposition A product that helps customers

do more effectively,conveniently, and affordably a job they’ve been trying to do

Revenue formula

Assets and fixed cost structure,and the margins and velocity

required to cover them

Resources

People, technology, products,facilities, equipment

Processes

Ways of working together toaddress recurrent tasks in a

consistent way: training,development, budgeting,

planning, etc.



TRADITIONAL BRICK-AND-MORTAR UNIVERSITY

Solution shopValue-adding process

(VAP) business

Facilitated network

The valueproposition

Revenueformula

Resources

Processes


Revenueformula

Resources

Processes


Revenueformula



@rwmichelle



@rwmichelle

Competency-based LearningLearning is fixed and time is variable

Offer learning

experiences to

students

Testing & assessment Rece

intera

Progress to next body of material



@rwmichelle

Unbundled or disaggregated staffing mode

Professor

InstructionalDesign Team

Mentor/Academic Coach

Tutor Assessor

New opportunities:• Cost reduction• Focus• Redesign of graduate school• Redefinition of high-touch



@rwmichelle

Adding MODULARIZATIONto the higher ed vernacular



@rwmichelle

Nine competency clusters @CollforAm

Foundational SkillsPersonal and

Social Skills

Content K

CommunicationSkills

Critical andCreative Thinking

Quantitative Skills

Digital Fluency andInformationLiteracy

PersonalEffectiveness

Ethics and SocialResponsibility

Teamwork andCollaboration

BusinEssen

Scienand C

“nothing could be more absurd

educate individuals with an eye tline of activity” --John Dewey (1



@rwmichelle

Anthony P. Carnevale and Jeff Strohl , “Separate and Unequal: How Higher Education

Reinforces the Intergenerational Reproduction of White Racial Privilege”

Education & Equality



@rwmichelle

What’s after “next”?

Everything before the two- and fou

year degree.



@rwmichelle

Upcredentialing

Occupational Title

Credentials

Gap

Average # of Days to

Fill Postings That Do

Not Require a BA

(Burning Glass)

Average #

Fill Posti

Requir

(Burning

Executive Secretaries and Executive Assistants 46% 24.85 27

Transportation, Storage and Distribution Managers 42% 31.42 33

First-Line Supervisors of Mechanics, Installers, and Repairers 34% 31.92 37

Training and Development Specialists 25% 34.98 36

Insurance Claims and Policy Processing Clerks 24% 24.08 27

Human Resources Assistants (except payroll and timekeeping) 22% 21.65 24

First-Line Supervisors of Construction Trades and Extraction Workers 21% 28.28 61

Computer User Support Specialists (Helpdesk) 21% 27.14 37

Production, Planning and Expediting Clerks 16% 25.83 31

workers and the educational attainment em ployers are demanding for new hires.



@rwmichelle

Peter Cappelli“Will College Pay Off?”

“To be clear, the idea is not that there will be a bigfinancial payoff to a liberal arts degree. It is that thno guarantee of a payoff from very practical, workbased degrees either, yet that is all those degrees

promise."



@rwmichelle

In Texas, individuals with technical associate’s

earned on average over $11,000 more after grathan did those with bachelor’s degrees. In Colo

graduates with associate degrees in Applied Scout-earned their counterparts with bachelor’s d

by more than $7,000 and in Virginia by more th$2,000. -Mark Schneider, American Institutes for Research (AIR)

COMMON TRANSITIONS FOR SKILLS BASED ADVANCEMENT OPPORTU



@rwmichelle

Career

Pathways

Methodology: Transition pathways are based on the freq uency of career transitions obse rved in million

hourly wage.

Retail Sales Associate

($10.15/hr)

Occupational Demand

Very High> 90,000 Annual Postings

High30,000-90,000 Postings

Medium2,000-30,000 Postings

Low< 2,000 Postings

COMMON TRANSITIONS FORRETAIL SALES ASSOCIATES

Retail Supervisor

($19.93/hr)

($14.70/hr)

($30.58/hr)

Customer Service Rep

Financial ServiceSales Agent

Sales & C

Custom

Financia

Managem

Training

HR Spe

Call Cen

Administ

Office M

Adminis

Logistics

Logistic

Wareho

Buyer ($

Security/

Security

SKILLS-BASED ADVANCEMENT OPPORTUFOR RETAIL SUPERVISORS

Note: Thicker lines represent

more common transitions.



@rwmichelle

Our Credentialing Ecosystem

$47Certifications, apprenticeships, And other workforce training

$18Federal job training

$177Employer-provided

formal training

$413Employer-provided

informal training

Two-ye

$347Four-year colleges

$655B

Opportunity



@rwmichelle

What comes after

next?



@rwmichelle

Hire Educ at ion:

Mastery, Modularization, and the

Workforce Revolution Available on Amazon.com

Got Ski l ls?

Why Online Competency-Based

EducationIs the Disruptive Innovation

for Higher Education

Educause Nov 2014

For more information, please check out:

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