Download - What the Tweet?!? Using Twitter to Accelerate Your Business

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@polepositionmkgKathy Gray@kagray

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Kathy Gray @polepositionmkg@kagray

UNDERSTANDING TWITTER

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Twitter is like a cocktail partyUNDERSTANDING TWITTER



Twitter is all about building relationships




Start with a personal accountUNDERSTANDING TWITTER



When in Rome… Learn the language


Twitter Lingo

RT

MT

@Reply

DM

#hashtag

via



Tips for creating your business account


• Your business name• Avoid hyphens, special characters

Username15 Characters

• What you do, a benefit or competitive advantage.

Bio 160 Characters

• Should be your logoProfile Picture81 x 81px

• Unique, simple, clean• ColourLovers, PicMonkey

Background1600 x 1200px

• Keep it simple, clean and vivid Header520 x 260px

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STRATEGICALLY ENGAGE



Your strategy should answer these questions…

STRATEGICALLY ENGAGE

What are your goals & objectives?How will you measure success?Who do you want to build a relationship with? How will you build the relationship?

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WHAT ARE YOUR GOALS & OBJECTIVES?



Social media without goals is like working blindfolded

WHAT ARE YOUR GOALS & OBJECTIVES?

Awareness/Branding

Reputation Management

Customer Service

Customer Retention

Thought Leadership

Increase Traffic

Sales/Leads

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HOW WILL YOU MEASURE SUCCESS?



Tie goals to metrics to measure success

HOW WILL YOU MEASURE SUCCESS?

• Mentions• Retweets• @Replies• Qualified Follows• Posting/Engagement

Consistency

Twitter

• Traffic• Leads• Sales• Coupon Redemption• Contest Entries

Website



Tools used to track metricsHOW WILL YOU MEASURE SUCCESS?

• Mentions• Retweets• @Replies• Qualified Follows• Posting/Engagement

Consistency

Twitter

• Traffic• Leads• Sales• Coupon Redemption• Contest Entries

Website

HootsuiteBuffer

TrueSocialMetricsTwitter Lists

Google AnalyticseCommerce

In-store

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WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?



Know thy audienceWHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?

Demographics: Gender, age, location

Job Title/Company

Interests

Goals/Challenges

What words/phrases do they use?

How do they describe themselves?



Segment your audience with Twitter lists


Current Customers Sales Leads

Competition Bloggers

Thought Leaders Employees

Geography Industries



Create a Twitter listWHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?



Find your audience with Twitter search


https://twitter.com/search-advanced

Demographics: Gender, age, location

Job Title/Company

Interests

Goals/Challenges

What words/phrases do they use?

How do they describe themselves?




Use keywords to find your audience






Add your audience to Twitter listsWHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?



Look at your competition/industry leaders


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HOW WILL YOU BUILD THE RELATIONSHIP?



Follow the rule of thirdsHOW WILL YOU BUILD THE RELATIONSHIP?

1/3 Your ContentBlog Posts

Photos

Videos

Infographics

1/3 Content Curation

Sharing content from an external

source

1/3 Engagement

Engage directly in

conversations, ask and answer

questions



Share great content that is RITEHOW WILL YOU BUILD THE RELATIONSHIP?

Relevant

Interesting

Timely

Educational



Determine your voice: quirky & snarky?




Determine your voice: educational?




Find great content to shareHOW WILL YOU BUILD THE RELATIONSHIP?

Twitter Lists Hashtags Keywords

Follow Blogs Newsletters Pinterest

Google+ Delicious AllTop



Use Hootsuite to monitor Twitter lists




Use Hootsuite to monitor keyword searches




Retweet great content & your audience

Great brand mentions… Relevant content…




Join Twitter ChatsHOW WILL YOU BUILD THE RELATIONSHIP?



#Hashtags... use sparinglyHOW WILL YOU BUILD THE RELATIONSHIP?

#if #you #hashtag

#every #word#you #will

#annoy & #lose #followers



When should you shareHOW WILL YOU BUILD THE RELATIONSHIP?



Schedule content with cautionHOW WILL YOU BUILD THE RELATIONSHIP?



Content scheduling toolsHOW WILL YOU BUILD THE RELATIONSHIP?

VS.

Thank You!Kathy Gray @polepositionmkg

@kagray

Download - What the Tweet?!? Using Twitter to Accelerate Your Business

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