00

©2012

What the $#%? Did Facebook Just Share I Read That?

The Rise, The Fall and The Resurrection

of Frictionless Sharing

11

©2012

The Rise

Visuals from Yahoo! Reader App, SpotifyFacebook App launch, Facebook Activity Stream

Share MusicShare Articles

Share News

See what others are reading, cooking, photographing, watching,

doing…

22

©2012

The Fall

Article clips from Metronews.ca, Mashable.com, Readwriteweb.com

Privacy Issues

Lack of User Control

Public Scrutiny

33

©2012

The Resurrection

Transparency Control

Privacy

Article clips from Metronews.ca, Mashable.com, Techcrunch.com