Improving Communication
Written and Presented by: Michael Evanchan
What Sticks?Part 1
Based on the book:
What Makesyou Stick?
2 Steps1) Find the Core
2) Apply SUCCESs
Simple =
+ CompactCore
“No plan survives contact with the enemy”
Commander’s Intent
Simple =
+ CompactCore
Elegance &
Prioritization
Schemas:Complex messages from
Simple material
Proverbs:Short sentence from
Long experience
Analogies:
metaphors
“The first problem with communication is getting people’s
attention.”
1How do I get
people’s attention?
2How do I keep
people’s attention?
Interest &Curiosity
Introduce a Knowledge Gap
A little Mystery goes a long way
“Concrete language helps people, especially novices, understand new
concepts.”
Mobilize & Focus the brain
“Concreteness is the easiest trait to embrace,
and may be the most effective.”
Simple
UnexpectedConcrete
2 Steps1) Find the Core
2) Apply SUCCESs