Download - What makes great kelloggs pr
What makes great Kelloggs PR?
IMPACT Communications Australia and its
FMCG team answer
What makes great #kelloggspr?
Allison says tenacity “A drive to deliver; to keep going until we’ve achieved the campaign objectives
Allison Lee, Owner & Director, Provides strategic counsel
What makes great #kelloggspr?
Nicole believes its trust
“Working with clients that entrust us with their vision and objectives”
Nicole Webb, Owner & Director, Provides strategic counsel
Frances Dwyer, Group Account DirectorProvides quality assurance and manages project delivery
What makes great #kelloggspr?
Frances considers it to be creativity
“Crisp, creative minds add oomph to PR strategy”
Laura Cario, Account ManagerSpecialises in food and nutrition PR
What makes great #kelloggspr?
Laura recommends making nutrition sexy
“Good food needs to be newsworthy; even health needs a ‘hook’”
What makes great #kelloggspr?
Lorraine says social media must-have
“Bloggers are the new heroes of branded conversation and are highly influential”
Lorraine Turley, Account ManagerDay- to-day client advice & blogger outreach
Jenni Ellard, Account ManagerDay-to-day client advice and media
specialist
What makes great #kelloggspr?
Jenni believes in strategy
“Creative ideas are important, but they must be firmly tied strategy to secure outcomes”
What makes great #kelloggspr?
Kim believes in listening as well as talking
“PR is not just about the company’s position; its about how the client is perceived by its stakeholder”
Kim McMillan, Account ExecutiveProvides account support
What makes great #kelloggspr?
Monique believes in fully understanding the target audience
“Any client needs to be focused on the target audience to secure earned media and consumer pull-in”
Monique Fenech, Director of Business and Communications Provides media and audience insight and
analysis
IMPACT Communications Australia level 2, 67–69 murray street, pyrmont, nsw
telephone: +61 2 9519 5411 • facsimile: +61 2 9519 5422@Alli_IMPACT_PR @impactcommsau
[email protected] • www.impactcommunications.com.au
We hope to meet with you to discuss the Kelloggs PR brief