SSearch EEngine OOptimization
What is SEO?
© 2011 Copyright All rights are reserved www.ucc-india.com1
MeaningSearch Engine Optimization (SEO) is
The process of improving the volumeIncrease Quality of traffic
It uses search engines’ natural search results to get higher rankings
2 © 2011 Copyright All rights are reserved www.ucc-india.com
Affects visibility of a website or a web page in a search engines
Natural or unpaid search
3 © 2011 Copyright All rights are reserved www.ucc-india.com
SEARCH ENGINESImage Search, Local Search, Video Search, Academic
Search, News Search, Industry-specific Vertical Search Engines
4© 2011 Copyright All rights are reserved www.ucc-india.com
Why Use Online Search? Search is most popular after Emails
Better results and easy search options
1 million people use SEARCH everyday
Good or Bad…Google determines where your business
stands!
5© 2011 Copyright All rights are reserved www.ucc-india.com
6
SEO Recipe
On Page Factors
• Page Title• Keywords in
Content• Heading Tags
Keyword Research
• How do people search?
• Competition level• 2-4 word phrases
Link Building
• Internal • External• Anchor
Text
Improved Rankings
•Better Visibility•Increased Traffic•More Leads/Sales
6© 2011 Copyright All rights are reserved www.ucc-india.com
Importance of SEO
• Online visibility credibility and awareness
• Improved rankings More visitors
SEO showcases you in front of users
Make sure your website/landing page makes it easy for visitors to sign
up, join, request information, buy, or whatever else you seek
7© 2011 Copyright All rights are reserved www.ucc-india.com
Galagali Multimedia Pvt. Ltd.
Leading Internet Marketing Firm
Uses dynamic interactive technologies with exclusive focus on clients needs
Professional and skilled IT professionals
Innovative and creative solutions for web promotions and website creations
We work with you to create competitive solutions, as 70% of the business today is
online!
8© 2011 Copyright All rights are reserved www.ucc-india.com
We undertake SEO projects for allWebsites like-Travel Hotels & Resorts Healthcare Engineering Shipping NGO EntertainmentHospitalityMatrimonial and many more……
9© 2011 Copyright All rights are reserved www.ucc-india.com
EXPAND YOUR HORIZON
and FULFILL YOUR
DREAMS with
Galagali
Multimedia Pvt. Ltd.
10© 2011 Copyright All rights are reserved www.ucc-india.com