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What is Enterprise 2.0?
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Objectives
• Defining Enterprise 2.0• Technology Compliments and Alternatives• Why Enterprise2.0 Now?• The State of the Market• Generational and Cultural Impacts• Worker Models
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• www.aiim.org/enterprise20441 respondents, 80+ pages, 70+ charts/figures
Released Q1 2008
4
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What Do You See as the Current Shortcomings of Enterprise 2.0?
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Defining Enterprise 2.0 Technology that enables people to collaborate and/or form online
communities The application of Web 2.0 to the enterprise A new set of technologies, models and methods used to develop and
deliver business software The next generation of knowledge management The ability to snap together software services to enable business agility The next generation of collaboration The democratization of information and content-centric systems The use of emergent social software platforms within companies, or
between companies and their partners or customers A user-centric approach to working with enterprise-focused content
systems The next generation of enterprise content management (ECM) Exposing the collective wisdom of a networked workforce, partner and
customer base Leveraging metatags to tap into collective wisdom
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Technology that enables people to collaborate and/or form online communities
The application of Web 2.0 to the enterprise A new set of technologies, models and methods used to develop and
deliver business software The next generation of knowledge management The ability to snap together software services to enable business agility The next generation of collaboration The democratization of information and content-centric systems The use of emergent social software platforms within companies, or
between companies and their partners or customers A user-centric approach to working with enterprise-focused content
systems The next generation of enterprise content management (ECM) Exposing the collective wisdom of a networked workforce, partner and
customer base Leveraging metatags to tap into collective wisdom
Defining Enterprise 2.0
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Re-Defining Enterprise 2.0
• “A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise”
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Defining Enterprise 2.0 Frameworks
• Basic fundamental structures that provide a way of viewing the structure of Enterprise 2.0
• What Am I Getting Into?• Foundational to System Design/Decisions• Functional Requirements/Functions in Context
– SLATES – FLATNESSES
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SLATES
Graphic Source: Dion Hinchliffe, ZDNethttp://blogs.zdnet.com/Hinchcliffe/?p=143
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FLATNESSES
Graphic Source: Dion Hinchliffe, ZDNethttp://blogs.zdnet.com/Hinchcliffe/?p=143
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FLATNESSES Focus
Graphic Source: Dion Hinchliffe, ZDNethttp://blogs.zdnet.com/Hinchcliffe/?p=143
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Objectives
• Defining Enterprise 2.0• Technology Compliments and Alternatives• Why Enterprise2.0 Now?• The State of the Market• Generational and Cultural Impacts• Worker Models
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Defining Enterprise 2.0 Techniques– Agents– Knowledge Monitoring– Intermediation– Emergence– Feedback
• Tagging• Voting
– Social Networks/Analysis– Social Computing– Social Software– Asynchronous Communication– Collaboration
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Overview of 1.0 Technologies
• Bulletin Boards • E-mail• Instant Messaging (IM)/Short Message Service
(SMS)/Text Messaging• Discussion Forums• Chat Rooms• Web/tele/videoconferencing• Static Web
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Overview of 1.0 Technologies & FLATNESSES
16© AIIM | All rights reserved
Directly ProvidesPartially ProvidesDoes Not Provide
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Overview of 1.5 Technologies
• Web Services• Collaborative filtering• Social networking• Social network analysis• Agents• Portals/Intranets• Dynamic Web
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Overview of 1.5 Technologies & FLATNESSES
Directly ProvidesPartially ProvidesDoes Not Provide
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Enterprise 2.0 Technologies
• Wikis• Blogs • Really Simple Syndication (RSS)• Mashups• Podcasting• Social Voting/Ranking• Social Bookmarking• Social Networking
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Overview of 2.0 Technologies & FLATNESSES
Directly ProvidesPartially ProvidesDoes Not Provide
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And what can we achieve with these new technologies ?
Positioning Technology Alternatives To Business Needs
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What Technologies Fall into YourDefinition of an Enterprise 2.0 Platform?
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Objectives
• Defining Enterprise 2.0• Technology Compliments and Alternatives• Why Enterprise 2.0 Now?• The State of the Market• Generational and Cultural Impacts• Worker Models
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How Critical is Enterprise 2.0 to Your Organization's Overall Business Goals/Success?
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Business Drivers for Enterprise 2.0
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Market Drivers Behind
Enterprise
2.0
Knowledge Management
Innovation Management
User Expectations
Business Intelligence
Business IntelligenceBusiness Intelligence
Web 2.0
Business Trends Technology Trends
Source: AIIM Market Intelligence
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What are YOU Trying to Accomplish with Enterprise 2.0?
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How Well Suited is Enterprise 2.0 for the Following Groups/People?
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How Likely is Your Organization to Utilize Enterprise 2.0 for the Following Business Practices?
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Objectives
• Defining Enterprise 2.0• Technology Compliments and Alternatives• Why Enterprise 2.0 Now?• The State of the Market• Generational and Cultural Impacts• Worker Models
![Page 32: What is Enterprise 2.0?](https://reader033.vdocuments.site/reader033/viewer/2022051412/54c668644a795928268b45ea/html5/thumbnails/32.jpg)
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| All rights reservedWhat is Your Level of Involvement with the
Following Technologies?
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Which Groups are the Drivers of Enterprise 2.0 in Your Organization?
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Where is Enterprise 2.0 Predominately Used in Your Organization?
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In Your Organization, Which Departments are Primary Users of Enterprise 2.0 Functionality?
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Do the Enterprise 2.0 Applications (e.g. Wiki, Blogs) in Your Organization Each Have a Champion or Leader?
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Do You Feel it is Necessary to Have a Champion for Enterprise 2.0 Projects?
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Objectives
• Defining Enterprise 2.0• Technology Compliments and Alternatives• Why Enterprise 2.0 Now?• The State of the Market• Generational and Cultural Impacts• Worker Models
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Source: http://gobigalways.com/old-people-ruining-social-software-young-people-ruining-the-workplace/
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How Critical is Enterprise 2.0 to Your Organization's Overall Business Goals/Success?
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SPLIT
MillennialsGen X
Boomers
What are YOU Trying to Accomplish with Enterprise 2.0?
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Millennials vs Boomers
• Some differences exist• No evidence of
dramatic or polar differences thatwarrant specialhandling– Strategic leverage
vs. personalizedapproaches
Source: http://gobigalways.com/old-people-ruining-social-software-young-people-ruining-the-workplace/
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The Criticality of Culture
Corporate Culture
Asset
Hindrance
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Assessing Culture
• "Do not change culture, change habits. The first step in changing habits is to define what results are needed. This is basic, but requires sharper definition; the plans have to be meticulously conceptualized, executed and monitored regularly."
• "Where within our own system do we do this already?"– Peter Drucker
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Objectives
• Defining Enterprise 2.0• Technology Compliments and Alternatives• Why Enterprise 2.0 Now?• The State of the Market• Generational and Cultural Impacts• Worker Models
![Page 46: What is Enterprise 2.0?](https://reader033.vdocuments.site/reader033/viewer/2022051412/54c668644a795928268b45ea/html5/thumbnails/46.jpg)
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Worker Models for Enterprise 2.0Isolated
Fully Engaged
Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me
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Worker Models for Enterprise 2.0Isolated
Fully Engaged
Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me
1.0
1.5
2.0
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Worker Models for Enterprise 2.0
• Extended Me/Enterprise 2.0– Culture Component
• Transparency• Participative/Engaged• Always On/In• Mass Customization• Agility• Competency-Driven Outsourcing• Embedded/Strategic Collective Intelligence
– Technology Component• Strategic deliberate internal deployment of emergent and social
software• Integration and Modular Programming
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Enterprise 2.0 Readiness• Culture
– Propensity for success or failure– Measuring change management
• (Business) Strategy– Putting the E in Enterprise 2.0– ROI fundamentals– Beyond a pilot– Competitive edge
• Technology/Infrastructure– Aligned with and support goals and objectives– Bolsters culture– Changes culture
Technology Culture
Strategy
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AIIM E2.0 Certificate Program
E2.0 Strategy E2.0 as a Practice E2.0 as a Project E2.0 Master
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Enterprise 2.0 Practitioner Track
Defining Enterprise 2.0
Techniques
Defining Enterprise 2.0 Frameworks
Business Drivers for
Enterprise 2.0
Worker Models for
Enterprise 2.0
Evolution & Definition of Enterprise 2.0
Technologies Part 1.0
Positioning Enterprise 2.0
Evolution & Definition of Enterprise 2.0
Technologies Part 1.5
Evolution & Definition of Enterprise 2.0
Technologies Part 2.0
Evolution & Definition of Enterprise 2.0
Related Technologies
State of theEnterprise 2.0
Market
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Enterprise 2.0 Specialist Track
Assessing Business
Need
Positioning Technology Alternatives
Implementing Enterprise 2.0
Making the Casefor
Enterprise 2.0
Enterprise 2.0 Governance
Assessing Organizational
Readiness
Users and User Involvement
Integrating Enterprise 2.0Standards Rollout
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AIIM Training & Education
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