What homework do you have? What’s due this week? What’s due next week? Video permission forms!Please write down what you need to do, including this address: http://realitycheck2012.wikispaces.orgTo reach me, [email protected] me at lunch to make up work!
What is media?
Medium/media … versus mass medium/mediaMedium: 1.) a means of effecting or conveying something
VERSUS2.) a channel or system of communication, information, or entertainment that reaches large audiences (in the millions-plus range).
Media include: Mass Media:- Personal text messages -TV news- Your Facebook - Radio- Personal video posted to - Lady Gaga’s Twitter feedYouTube
Mass media are intended for large audiences … the reality genre spans both
How do audiences affect media?
• Do you think you have an effect on the mass media? If so, how? Talk to a neighbor
Have You Ever Heard the Word Millennials? That’s You
• Born between 1981 and 2000• Most racially and ethnically diverse cohort of
youth in the nation’s history (18.5 percent Hispanic; 14.2 percent black, 4.3 percent Asian, 3.2 percent mixed race; and 59.8 percent white)
• Politically progressive• Least religiously observant generation• Trusting of institutions
How do we know these statistics and why do they matter to media?
Your Opinions Matter More Than You Know
• http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02s483q70&continuous=1
• I’d like you to write down at least one thing that sticks out to you: quotes, numbers, images, or other things.
What stuck out?
Two quotes that stuck out to me: 1.) “Teens are like Africa.” What do you think of this idea of being a group
that others seek to colonize? What are the connotations of this?
2.) The narrator said of marketers studying teens:
“They study them carefully as an anthropologist would an exotic native culture.”
So What’s the Latest in Media Research of Audiences?
• http://bostinno.com/2011/02/02/bluefin-labs-introduces-first-ever-analysis-of-social-media-commentary-and-audience-responses-to-tv-ads/
• The Republican presidential candidates are using it.
What Does this Say about the Reality Genre? Are they a response to Millennials’ desire for authenticity? What about other audiences?
Exit Ticket
• What’s one thing you learned about how you affect the media?
• One-Pager due Tuesday• Comment on the Reality Genre definition on
the Wiki by Wednesday • Video permission forms – please get them in! I
am taping!• http://realitycheck2012.wikispaces.org• To reach me, [email protected]• Missing releases: Jen, Gracie, Erin, Jaden,
Benji, Sassan, Finn, Dylan, Ariana, Alani, Nick, and Alison
