CMO CONGRESS GDANSK APRIL 25, 2012
IS YOUR BRAND A BATTLESHIP?
OR HOSTING A GAMESHOW?
HOW TO BECOME A BRAND GARDNER
TOOL 1: MAKE ROOM FOR OTHERS
TOOL 2: PLAN FROM YOUR PURPOSE
THE GOAL IS NOT TO IDENTIFY PEOPLE WHO NEED WHAT YOU MAKE, THE GOAL IS TO IDENTIFY PEOPLE WHO BELIEVE WHAT YOU BELIEVE
EMIRATES AIRLINE CONNECTS GLOBALISTAS TO INSPIRE A NEW WORLD
http://www.youtube.com/watch?v=kSXzslHsNtQ
GREEN GIANT GET KIDS TO EAT VEG
TOOL 3: REFLECT THE INSIDE OUTSIDE
AXE/DOVE: SAME COMPANY, TWO DIFFERENT VIEWS OF WOMEN
http://www.youtube.com/watch?v=SwDEF-w4rJk
TOOL 4: BE GENEROUS
A GIFT = TO GIVE, TO RECEIVE, TO RECIPROCATE
TOOL 5: LIGHT MANY FIRES
PINTEREST WELCOME
TOOL 7: GET YOUR HANDS DIRTY
SEE YOU IN THE GARDEN @HKLEFEVRE
“IN THE LAND OF THE ONE-EYED MONSTERS, CLOSE ONE EYE”