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WHAT FOOTBALLCAN TEACH US ABOUT PRODUCTDESIGN
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BRIAN BIMSCHLEGER
SENIOR STRATEGIST,DIGITAL TELEPATHY
@BIMSCHLEGER #INVISIONWEBINAR
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design
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LANGUAGE EVOLUTION
SINGLE WING WEST COAST AIR CORYELL ERHARDT-PERKINS
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SINGLE WING
60s 70s 80s 90s
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H-SWEEP
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H-SWEEP
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WEST COAST
60s 70s 80s 90s
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X-SLANT Z-SLANT F-GO Y-OUT H-FLAT
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X-SLANT Z-SLANT F-GO Y-OUT H-FLAT
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X-SLANT Z-SLANT F-GO Y-OUT H-FLAT
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AIR CORYELL
60s 70s 80s 90s
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ROUTE TREE
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ROUTE TREE
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ROUTE TREE
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229 Y-OUT H-FLAT
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229 Y-OUT H-FLAT
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229 Y-OUT H-FLAT
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ERHARDT-PERKINS
60s 70s 90s80s
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THE “GHOST” CONCEPT
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GHOST TOSSER
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GHOST TOSSER
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GHOST TOSSER
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SENIOR STRATEGIST,DIGITAL TELEPATHYHOW
FRAMEWORKS HELP LARGE TEAMS
Effective communication of complex concepts
Improved accuracy & performance
Reduced time planning to reduce time implementing
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SENIOR STRATEGIST,DIGITAL TELEPATHYELEMENT
A route
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SENIOR STRATEGIST,DIGITAL TELEPATHYELEMENT
COMPONENTA route concept
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SENIOR STRATEGIST,DIGITAL TELEPATHYELEMENT
COMPONENTLAYOUT
A play
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SENIOR STRATEGIST,DIGITAL TELEPATHY
content
ELEMENTCOMPONENTLAYOUTEXPERIENCE
A drive
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SENIOR STRATEGIST,DIGITAL TELEPATHY
DESIGN LANGUAGE
Consistency in applied styles
Concise language declares intention
Less back-and-forth needed during development
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concepting language
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WHITEBOARD
FRAMEWORK
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Have a Story.
Obey the Legend.
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AS A
I WANT TO
SO THAT
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WHEN I
I WANT TO
SO THAT
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WHEN I HAVE SIGNED UP FOR INVISION
I WANT TO CREATE A NEW PROJECT
SO THAT I CAN STORE MY PROTOTYPES
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LAYOUT
CONDITIONAL
CONTENT
ACTION
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LAYOUT
CONDITIONAL
CONTENT
ACTION
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PAGE MODAL TAKEOVER EXTERNAL
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LAYOUT
CONDITIONAL
CONTENT
ACTION
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cbx:
radio:
boxcar:
dr. mario:
sdd:
dd:
table:
col:
cta:
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LAYOUT
CONDITIONAL
CONTENT
ACTION
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cta cta
clicked on next step
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LAYOUT
CONDITIONAL
CONTENT
ACTION
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modal:
cta:
copy:
cbx:
future:
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Have a Story.
Obey the Legend.
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WHEN I
I WANT TO
SO THAT
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LAYOUT
CONDITIONAL
CONTENT
ACTION
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SENIOR STRATEGIST,DIGITAL TELEPATHYCHALLENGES
TO ANTICIPATE
It takes time to get it right (6 months to refine at DT)
Expect friction in the beginning, as rules are new
Emphasize team participation
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SENIOR STRATEGIST,DIGITAL TELEPATHYHUDDLE UP TO
SEE HOW THIS CAN WORK FOR YOUR TEAM
Find a common user flow
Determine layouts and actions
Take it to the whiteboard
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#WHITEBOARDFRAMEWORK
@bimschleger
design
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