Download - What are the differences between marketing in a developed country and a developing country
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MARKETING INDEVELOPING
VSDEVELOPED NATIONS
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Potential of developing markets ??….
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CADBURY
TUPP
ERW
ARE
NESTLE
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Want to know the percentage of income from
Developing countries ?
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CADBURY
TUPP
ERW
ARE
NESTLE
50%40%
33%
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That is a lot!!How is it possible ?
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80% of the worlds
population lives in
Developing Countries
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These 80% have a ever
growing demand for goods and services…
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How to succeedIn these countries?
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Get your marketing strategy
Right!!
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Look at these examples…
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UNILEVER
It markets Rs 2 sachets for better affordability …
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Most people buy from small
stores..
98% of Indians buy vegetables from local “kirana” stores.
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A western image helps...
Ohhh it is from the west..It must be good.
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THEDeveloping Countries…
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• Brazil• Russia• India• China• South Africa
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RECAPDeveloping Countries provide a unique advantage over
Developing countries…
IFYou get your marketing right !!
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Thank YouChandra Has
Dondapati