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What a difference DM makes !
DM Institute SeminarCross Media Synergy
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De krant: • In de week: 45 min • Weekend (excl. krantenmagazine): 60 min
Digitale krant: • 36 min
Website: • gem. 7 min per dag
Gemiddelde leesduur van:
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Which of the following types of advertising do you ignore, delete, throw away immediately without looking?
Source: fast.MAP Marketing-GAP, August 2012
An advert that pops up on the website
A request from a company to become a friend on Facebook or similar
A leaflet put through your letter box unaddressed
An email addressed to you from a company you have not heard of
A email addressed to you from a company i have some relationship with
A letter addressed to you from a company i have some relationship with
A letter addressed to you from a company you have not heard of
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What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012
Would prefer not to be contacted at all
Social media
Direct mail
Mobile phone
SMS messaging
Companies which you have an existing relationship with - Marketers Companieswhich you have an existing relationship with - Consumers
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What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012
Would prefer not to be contacted at all
Social media
Direct mail
Mobile phone
SMS messaging
Companies which you have no relationship with - Marketers Companieswhich you have no relationship with - Consumers
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Reach Touch(e)
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SHOWTIME !
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TACTILE
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hate ironing
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Kill the cliché
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Virgin media
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Virgin media
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CREDIBILITY
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Australia DHL
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CLOSE TO THE PRODUCT
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Bergère de France knitted coupon
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FROM ONLINE TO OFFLINE
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Birthday book
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Birthday book
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Birthday book
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PRODUCT DEMONSTRATION
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Australian Post
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VOLKSWAGEN
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MEDIA CREATIVITY
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Missing stamp
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Missing stamp
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Haagen Dazs
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Haagen Dazs
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EMOTIONAL AND RATIONAL DECISION MAKING
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Gold’s Gym
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BORING ENVELOPES ?
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Burglered envelop
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Glazenwasser
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Mailbooks
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Empty envelope
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Mailbooks
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Mailbooks
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Volkswagen
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RUMOUR AROUND THE BRAND
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ATTENTION GRABBING
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US Cellular
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US Cellular
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PERSONALIZED IS MORE THAN A NAME
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Orange
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Orange
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100% ONE TO ONE
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Porsche
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Porsche
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Porsche
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STORY-TELLING
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Rolls royce
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Royal Air Force
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Royal Air Force
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Royal Air Force
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Royal Air Force
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CREATIVE COUPON
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Karate magazine
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HIGH VALUE PROSPECTS
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Vodafone
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IMPACT FOR ME-TOO OFFERINGS
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US Cellular
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Tower
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COPY IMPACT
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Delhi Police
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Delhi Police
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THE MEDIUM IS THE MESSAGE
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O2 BUSINESS
Lightest paper weight (17 grs)
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2 ULTIMATE CROSS MEDIA SYNERGIES
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Ardbeg
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Email generated: ‣ 51,91% Open rate ‣ 48,46% CTR ‣ 4,56% Conversion rate On day launch, the website received: ‣ 11.533 Visits ‣ 92.263 Page views ‣ 8 Pages/visit ‣ 27,49% Bounce rate ‣ 00:12:02 Avg. Time on site YouTube: ‣ 10.937 Total views ‣ 50,4% Embedded player on other websites
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5.750 sold
out in 28 days
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Klm
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Klm
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Klm
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Klm
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Klm
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Klm
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Klm
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