Download - Wessanen Presentation 2013
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A long and rich history
1765 Established around river De Zaan in The Netherlands by Adriaan
Wessanen
1910 - First consumer products: oatmeal
1913 - Distinguished title Royal
1959 - Listed on Euronext Amsterdam
From the eighties acquisitions and splts (Bols 93-98)
2000 Start differentiation in Organic food business by acquiring
Distriborg, Zonnatura, Natudis, Whole Earth, Clipper
2011: turnover of 600M, 1600 employees
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Our VisionTo make our organic brands the most desired in Europe
GROCERY
HEALTH FOOD STORES OUT OF HOME
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Our Mission
Our organic food, your natural choice
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Wessanen Business principles
We expect suppliers and business partners to comply with the above principles
Compliance with laws: being a responsible partner in society,
acting with integrity towards all stakeholders and others who
can be affected by our activities
Environment: in line with commitment to sustainable
development, we will do all that is reasonable and practicable to
minimise adverse effects on the environment
Product safety: we aim at all times to supply safe products
and services
Free market competition: we support free market
competition as basis of conducting business; we observe
applicable competition laws and regulations
Child, bonded and forced labour: under no circumstances we
are making use of forced or bonded labour; we do not employchildren in violation of relevant conventions of ILO
Human rights: we support and respect human rights and
strive to ensure that our activities do not make it an accessory
to infringements of human rights
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Operating
company
Marketing, sales and
Logistic organisation
Sales
organisations
Own sales (and
logistic) organisation
Importers Selected importersfollowed by Export
Our factories
Royal Wessanen: A European scale
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Some information on Organic
Strict criteria to be labelled by EU certification body
Free from GMO, pesticides and growth hormonesStrict rules on animal welfare
No fertilisers, herbicides and pesticides
No chemical additives and natural processing
Collateral benefits
Respectful of land, biodiversity
No indirect intake of chemicals for the body
Highly certified and natural process of manufacturing
For more information and details on Organic you can visit:
http://ec.europa.eu/agriculture/organic/home_enhttp://www.ifoam.org/
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Why Organic is at the centerof our strategy?
Organic matches with Wessanen business principles (Respect,
Sustainability, Ethic)
Consumers increasingly convinced of benefits of organic food
regarding health, taste and environment
European organic food is an attractive segment
Size 21 bn; 2011 growth around 6%, trend in 2012 around
3%
6%
Wessanen has its own Organic Excellence center to develop
and contribute to organic culture and nutrional practices.
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: organic strategy in practice
Organic is good but not enough1. A Brand 100% organic*
2. Ingredients choosen for their
nutritional values (unrefinedsugar, whole flour, )
3. Short and authentic recipes
3. Priority to vegetal proteinsalternatives
4.No Glucose-fructose syrup. Nosugar added in savory
products
6. No hydrogenated fats
7. No colorants, preservatives,Full traceability
Organic Nutrition = Healthy and Tasty food* Organic for EU>95%
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Organic nutrition in practice
1st sale in France
> 1,5M
Price >3,2
No Palm Oil
25% of filling is real chocolate Unrefined sugar and whole cereals flour
100% organic
12 ingredients vs similar LU product9
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Our factories, our Know-how, Our products