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Welcome to
Extending the CCC Conversation: Reaching Publics and Informing Policies
through the Research Centerwith
Brian Gogan, Megan O’Neill, Kelly Belanger,and Ashley Patriarca
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Reaching Publics
NCTE Webinar February 2, 2011
Presenters: Brian Gogan, Megan O’Neill, Kelly Belanger, & Ashley Patriarca
and Informing Policies
Research Centerthrough the
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Definition
Research centers are associative enterprises for solving scholarly and societal problems that cannot be adequately addressed by individuals.
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1. The Umbrella Model
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2. The Matchstick Model
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3. The Web Model
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Best Practices: The Project Portfolio
• Long-term project investments
• Short-term project investments
• Community or charitable investments
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Best Practices: Building a Project Portfolio
Think carefully about the pros and cons of opportunistic planning:
• What are the tangible and intangible benefits?
• How does this fit into our project portfolio plan?
• Remember: it is ok to say “no” or “not now.”
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Best Practices: Building a Project PortfolioCreate a diverse project portfolio that encourages center allies
in a variety of roles and locations.
• What types of relationships and support do projects encourage? Departmental? College level? University level? Extra-university level?
• How do these relationships position the center for current and future success?
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Best Practices: Building a Project PortfolioEmphasize diversity in project deliverables:
• Consider more than the traditional academic work: symposiums, poster presentations, grants, documentaries, workshops, partner or client projects, interviews, historical projects, usability testing, etc.
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Best Practices: Project Implementation
Understand complex and diverse communication practices:
• Make solid connections with funding agency representatives.
• Understand how organizations outside of academia function.
• Encourage sustained communication with departmental, college, and university contacts.
• Communicate effectively with all project partners concerning time requirements, due dates, etc.
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Asserting our Expertise for Different Audiences
Research center projects and grants require us to . . .
• Write about our work for rhetoric and writing specialists and nonspecialists
• Build on and borrow ethos from other rhetoric and writing scholars’ work
• Use our best pedagogical skills to educate public, community and cross disciplinary audiences about our research
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Going Public in the Center
“If we really believe [that our scholarly work can improve democratic culture], we must then acknowledge our obligation to air that work in the most expansive, inclusive forums possible.”
-Peter Mortensen
“Going Public” (1998)
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Reaching Publics and Informing Policies
Multiple modes of communication increase the possibility of outreach and influence on public opinion:
• Events (lectures, symposia, etc.) create social interaction among researchers and publics.
• New media allow us to reach outside audiences, but require knowledge of how best to work with them.
• Long-term initiatives like the NWP require significant, sustained resources, but can create equally significant relationships with members of the surrounding communities.
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Publicizing Center Work
Rhetoricians have valuable expertise for many situations:
• Ongoing coverage of issues – Education– Environmental discourse– Medical rhetoric
• Specific moments– Times of crisis (http://rsa.cwrl.utexas.edu/node/4681)– Anniversaries (Challenger incident, Martin Luther King, Jr.)
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Going Public in the Center
“If we really believe [that our scholarly work can improve democratic culture], we must then acknowledge our obligation to air that work in the most expansive, inclusive forums possible.”
-Peter Mortensen
“Going Public” (1998)
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Collaborating across Disciplines and Professions
Factors complicating research center collaborations include
• Faculty and students in multiple, fluid roles (with variouswork styles, psychological needs, personalities, commitments)
• Competition for limited resources
• Use of communication technologies (can facilitate process or disrupt it)
• Tacit disciplinary or professional assumptions (can create misunderstandings)
• Differing disciplinary or professional expertise (can be used to facilitate project or create unproductive hierarchies based on “territory”)
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Working within Research Project Teams
Tensions exist between project team model and individual ethos of humanities, which create . . .
•A need to understand and accept research role(s) within a team
•The need to adapt language and research aims for audiences within and outside rhetoric and writing
•The challenge of balancing and prioritizing individual and collaborative scholarship
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Thank you for participating in this CCC virtual event!