23.01.2018 16.01.2018 21.02.2018
Weekly report 07/2018
Data source: MerlinX*
* MerlinX is one of the most popular reserva4on systems used by travel agency offices in Poland
23.01.2018 16.01.2018 23.01.2018
Last week – 07/2018, tours 01.11.17 – 31.10.18 compared with week 07. in 2017 r.
27,0% 26,2%
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0% Bookings Clients
23.01.2018 16.01.2018 23.01.2018
Last week – 07/2018, tours 01.11.17 – 31.10.18 compared with week 07. in 2017 r.
17,7%
11,1%
29,5%
Bus Own journey Flight Clients +/-%
Bus 7,0%
Own journey 9,9%
Flight 83,0%
Share %
23.01.2018 16.01.2018 23.01.2018
Ranking of the most popular countries & desInaIons in CW07 tours from 01.11.17 to 31.10.18
2 1 3
Rank Country Price/booking Price/person 1 Grecja 7 378 2 665 2 Turcja 7 174 2 484 3 Egipt 5 507 2 318 4 Hiszpania 6 783 2 778 5 Bułgaria 5 121 1 902 6 Włochy 5 497 2 263 7 Albania 5 007 2 024 8 Chorwacja 4 002 1 479 9 Tunezja 5 464 2 036
10 Stany Zjednoczone 4 028 1 230
Rank Destination Price/booking Price/person 1 Antalya 7 174 2 475 2 Hurghada 5 543 2 297 3 Heraklion 7 675 2 724 4 Burgas 5 782 2 034 5 Korfu 5 960 2 189 6 Marsa Alam 5 729 2 390 7 Zakynthos 7 423 2 753 8 Rodos 7 846 2 825 9 Bodrum 6 826 2 528
10 Fuerteventura 8 190 3 106 11 Chania 8 678 3 059 12 Tirana 5 861 2 374 13 Teneryfa 6 879 2 960 14 Varna 5 116 2 078 15 Sharm El Sheikh 4 865 2 226 16 Kos 8 184 2 833 17 Monastyr 5 059 1 910 18 Lanzarote 8 258 3 227 19 Saloniki 6 247 2 385 20 Gran Canaria 7 463 3 306
23.01.2018 16.01.2018 23.01.2018
The average price per person in the tourist year 2017/18
Chart shows the change in the average package travel price per person, booked in recent weeks, on example of packages to Burgas, Antalya, Heraklion, Hurghada, Tenerife.
1 800
2 000
2 200
2 400
2 600
2 800
3 000
3 200
3 400
week 50 week 51 week 52 week 01 week 02 week 03 week 04 week 05 week 06 week 07
Hurgada Teneryfa Antalya Heraklion Burgas
23.01.2018 16.01.2018 23.01.2018
Average price per booking and the price per person in 07. week
7 378 7 174
5 507
6 783
5 121 5 497
5 007
4 002
5 464
4 028
2 665 2 484 2 318 2 778
1 902 2 263 2 024
1 479 2 036
1 230
Price/booking Price/person
23.01.2018 16.01.2018 23.01.2018
The last four weeks of sales of the tourist year 2017/18 -‐ customers compared with 4 analogous weeks in tourist year 2015/2016.
29,0%
10,9%
24,8% 26,2%
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
35,0%
4 5 6 7
23.01.2018 16.01.2018 23.01.2018
The sales trend of the last four weeks compared with 4 analogous weeks in tourist year 2016/2017.
27,3%
8,9%
-1,2%
22,6%
-5%
0%
5%
10%
15%
20%
25%
30%
Flight Bus Own journey Total
Clients +/- %
Flight 84,5%
Bus 6,6%
Own journey 8,9%
Share %
23.01.2018 16.01.2018 23.01.2018
Weekly sales compared with the previous tourist year
40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43
Bookings weekly 17/18 vs. 16/17
2017/18 2016/17
23.01.2018 16.01.2018 23.01.2018
CumulaIve sales of 2017/18 compared to sales in the same period last tourist year 2016/17
14,3%
10,7%
35,27%
30,9%
Bus Own journey Flight Total
Clients +/- %
Bus 6,2%
Own journey 9,9%
Flight 83,9%
Share %
23.01.2018 16.01.2018 23.01.2018
Ranking of the most popular countries & desInaIons in 2017/18 Rank Destination +/- % last year
1 Antalya ++ 2 Hurghada 167,1% 3 Heraklion -4,6% 4 Burgas 43,9% 5 Zakynthos 5,1% 6 Marsa Alam 44,7% 7 Bodrum ++ 8 Korfu -0,9% 9 Rodos 13,9%
10 Teneryfa -8,5% 11 Chania 23,9% 12 Fuerteventura -37,9% 13 Tirana 67,0% 14 Kos 17,8% 15 Varna -2,5% 16 Gran Canaria 0,4% 17 Lanzarote -35,0% 18 Sharm El Sheikh 60,2% 19 Zanzibar -5,6% 20 Malta 68,6%
Rank Country +/- % last year Share % 1 Grecja 8,8% 22,2% 2 Turcja ++ 14,8% 3 Hiszpania -22,1% 10,9% 4 Egipt 99,6% 9,5% 5 Bułgaria 32,2% 6,7% 6 Włochy 7,7% 5,4% 7 Albania 75,4% 3,1% 8 Chorwacja 9,9% 1,8% 9 Austria 4,3% 1,5%
10 Portugalia -28,6% 1,4% 11 Malta 75,5% 1,4% 12 Tajlandia 42,7% 1,3% 13 Tunezja ++ 1,2% 14 Maroko 79,7% 1,2% 15 Cypr 22,9% 1,1% 16 Emiraty Arabskie -7,8% 1,1% 17 Tanzania -0,7% 1,1% 18 Oman -15,6% 0,9%
19 Wyspy Zielonego Przylądka 87,2% 0,9%
20 Czechy 17,7% 0,8%
23.01.2018 16.01.2018 23.01.2018
Detailed reports are available for PZOT members QuesPons regarding market data please send to [email protected]
Pozdrowienia z Nassfeld - Hermagor