Download - Website Testing Wins!
Tips for Webinar A8endees
• Audio problems? Click the “Problem Dialing In” link or switch to the webinar phone bridge and make sure your phone is muted. • Use the “Ques0on” box within GoToWebinar to ask a ques0on or use the webinar hashtag #websitetes0ngwins • A recording of the webinar with the slide deck will be available at monetate.com/webinars within 1 or 2 business days.
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Today’s Presenters
Jus0n Rondeau Chief Tes0ng Evangelist & Editor WhichTestWon Peter Borden Marke0ng Manager Monetate
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Industry Analyst & Hands on Trainer
©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved. #websitetes0ngwins
©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Case Study #1: Apparel Category Page Image
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Winner
Results: 44% Lia in Purchases & 67% Lia in RPV Brand: Jules.fr Lesson: Test Your Category Page Images
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Case Study #2: Category Page Display Test Default 10 Items Default 50 Items
©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Winner!
Results: 35% Lia in Purchases Brand: Palmers Lesson: Default Sehngs Aren’t Necessarily Op0mal Sehngs
Default 50 Items
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Case Study #3: Geoloca)on Test
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Winner
Results: 2.43% Increase in Sales Brand: KarmaLoop
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Case Study #4: Cart BuOon Copy
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Winner
©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
87.5% Lia in Completed Form Submissions
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Case Study #5: Search BuOon Placement
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Winner
Results: 12% Lia in Sales contribu0ng to a 2.3 Million lia in annual revenue Brand: Mountain Equipment Co-‐op
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Case Study #6: Travel Search Results
©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Winner!
Results: 16.36% Lia in Paid Bookings Brand: KRAS
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Case Study #7: Product Page Test
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Winner Winner? None! Surprised?
Results: No Sta0s0cally Significant Difference Brand: Design3000
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Our Intui)on is Poor
“80% of the 0me you/we are wrong about what a customer wants” -‐-‐ Avinash Kaushik
Microsoa’s sta0s0c from thousands of controlled experiments: only 10-‐30% of experiments move the metrics they were designed to improve
“Neplix considers 90% of what they try to be wrong” -‐-‐ Mike Moran
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Case Study #8: Security Indicia Test
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Results: 1% Lia in Sales Big Win Save on Cost for Security Icons
Winner
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Case Study #9: Copy Test
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Closer Look
©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved. #websitetes0ngwins
Winner
©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Seasonal Test – Focused On Sales for the Holidays Simple Copy – Highligh0ng The benefit of the product Simple to Implement with Sizeable Lia
18.7% Lia in Sales from Nov 22nd – Dec 15th 60.7% Increase from Dec 16th to Dec 23rd
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Case Study #10: PPC Landing Page
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Lia – 74% Lia in Completed Car Rentals Reminder – Use Landing Pages & Keep Message Consistent
Winner
©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Case Study #11: Product of the Week
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Winner
©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Results: 3.6% Lia in RPV Brand: 3Suisses Lesson: Cross Sells must be relevant
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©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Case Study #12: Landing Page Cross Sell
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Winner
©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
Results: Significant Lia in Sales (asked not to disclose) Brand: BestStunGun Lesson: Less expensive cross sells can ease s0cker shock
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