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WEBINAR
with visual press releases10x
views
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Jesse WynantsFrederik Vincx
design director customer success
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✔ Questions
✔ Follow-up
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PRvisualwhy you
need
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Visual content gets shared a lot more
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I begged, begged, PR professionals to send video and multiple photos with their news releases.“ Clay Morgan,
Former editor, The Daily News Journal
source 〉
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Tweets with imagesget more clicks, favorites and retweets
+18%
+89%
+150%
source 〉
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Facebook posts with imagesget more likes and comments
+53%
+104%
source 〉
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Articles with imagesget viewed more
+94%
+150%
source 〉
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Press releases with multimediaget viewed more
source 〉
9.7x
7.4x+
+ +
4.3x
1.8x
= Attachments, soundbites, charts, interactive,…
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!
In a research by PwR New Media, 79% of journalists who responded say news
releases accompanied by a good image are more likely to be picked up than those
without photos.
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The more you can give journalists what they need to be successful, the more
coverage you’ll get for your clients
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coverage Media
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Best practices for images
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✔ Relevance beats quality
✔ Get and give permission
✔ Use high-res photos
✔ Use captions
source 〉
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Video best practices
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✔ Use YouTube, Instagram
✔ Keep it short
✔ Include source file source 〉
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Infographic best practices
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✔ Simplicity, clarity and good data
✔ Include the raw data
✔ Target to the right audience source 〉
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✔ DIY
✔ Oursourcing
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✔ Adobe Creative suite
✔ Powerpoint templates
✔ Canva
✔ Placeit
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Q&A
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The easiest way to share your stories
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