University of LimerickExternal communications & Public relations policies
This policy has been developed to act as a guideline for a strategic approach to the generation of
media publicity for the University of Limerick.
The UL communications team within the Marketing and Communications Division works with faculty
to secure proactive media coverage relating to achievements, launches, research, announcements or
events, and to develop a panel of key commentators on a wide range of issues ensuring that UL
spokespeople are called upon on a regular basis as debate contributors and to provide expert
opinions in their particular fields.
Organisations should endeavour to speak with one voice and with once cohesive message. They
speak as a sum of the parts (i.e. UL) reflecting a shared mission. They should speak to the media
effectively and professionally, hence the requirement that ALL media relations are notified to the UL
Marcomms unit.
The objective is always to protect and promote the UL reputation, with individual departments and
external partners being acknowledged also. The UL Marcomms approach is multi-media and places
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maximum PR exposure and profile to the fore, and as such requires considerable cooperation from
participating UL units.
IN BRIEF
PR SUPPORT 2
FACULTY AND STAFF RESPONSE TO MEDIA CALLS 4
OPINIONS AND EDITORIALS 5
MEDIA TRAINING 6
PRESS PHOTOGRAPHY POLICY 7
PHOTOGRAPHY ON CAMPUS 8
ON CAMPUS BROADCAST POLICY 9
UL NEWS & EVENTS ON THE WEB 11
GUIDELINES FOR SEEKING PUBLIC RELATIONS
SUPPORT FOR ACADEMIC CONFERENCES / GUEST
LECTURE EVENTS ON THE UL CAMPUS 14
SOCIAL MEDIA POLICY 16
RELEVANT POLICIES 21
CONTACTS 22
APPENDICIES 23
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PR SUPPORT There are a number of steps that members of faculty and staff can take before contacting
the Marketing and Communications Division to generate media coverage:
The request for public relations support should be made to the Marketing and
Communications Division no later than 15 working days prior to the event with a
briefing document or draft press release giving details of the story.
See Appendix 1 – PR Support Request Form.
The event/story will be considered by the Marketing and Communications Division
and if deemed newsworthy, a media plan will be put into place including the possible
provision of press photography.
When submitting material for consideration to Marketing and Communications the
requesting faculty/department must identify which individual faculty or staff
member is a key contact and potential spokesperson who will speak to the media if
necessary. This spokesperson should be available for comment in the run up to, on
the day of release of the story and afterwards and must provide a mobile phone
number for ease of communication at that time. No mobile phone numbers will be
given to members of the media without the spokesperson’s prior consent.
Faculty who wish to publicize an academic paper should contact Marketing and
Communications as soon as the academic paper has been accepted by a peer
reviewed journal using the PR Support Request Form.
It is important that the key contact clearly identify the practical applications of their
research or initiative and the potential impact of that story on the target audience.
NB: These policies are standard across the international university sector. The marketing
and communications resource maintained by UL is allocated based on strategic priority for
UL and the strongest reputational opportunity PR requests present.
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Where a department or faculty is planning a launch or event specifically for the
purposes of securing media coverage they should seek the advice of Marketing and
Communications on days of the week and times of the day that would facilitate copy
deadlines and editorial meetings in the national and regional media.
Faculties/departments requesting PR support for a conference taking place on
campus should note that the hosting of a conference in itself does not constitute
news. Conference organisers should know what individual speakers will address in
their presentations as this will most likely be where the opportunity for news
coverage will exist. Therefore, scripts/papers/abstracts should be sought from
speakers in advance of the conference in order to allow Marketing and
Communications the opportunity to interest media in the content of the conference.
The credibility of the University of Limerick among highly influential members of
national and regional print and broadcast media, will be influenced by the
newsworthiness and presentation of press releases being issued from the UL
Marketing and Communications. It therefore reserves the right to amend draft
releases submitted by members of faculty and staff prior to circulation to the media.
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FACULTY AND STAFF RESPONSE TO MEDIA CALLS
In order to avoid confusion or duplication of effort and to assist the University in
building strong relationships with the press, employees are requested to notify
Marketing and Communications of contacts with or interviews by media
representatives.
When staff-members are asked to comment or provide information on an
institutional question or an issue that relates to the entire institution, the reporter
should be referred to Marketing and Communications. The Marketing and
Communications Division will refer the journalist to the appropriate source for
comment.
When a member of the news media contacts a staff-member to comment on a topic
that is within an employee’s area of expertise (i.e. about a faculty member’s
academic research or area of academic specialisation), the employee may answer
questions immediately, if so desired. However, if the faculty or staff member prefers
to give some thought to the questions before answering, or if she/he has questions
about the interview and how to respond, Marketing and Communications
recommends the employee take the journalist’s contact details, inquire about the
deadline and return the call later. Faculty or staff faced with this situation may then
contact Marketing and Communications to share information about the journalist,
the angle the story is likely to take, other stories the journalist may be researching or
writing at the time and any other background information that may be helpful in
advance of the interview.
While it is optional for a staff-member to contact Marketing and Communications
prior to talking with a journalist about the employee’s area of expertise, it is very
important that Marketing and Communications be notified immediately after the
staff-member has spoken with a reporter.
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OPINION & EDITORIALS
Opinion editorials are essays by experts and published in the editorial sections of
newspapers. Publication of opinion editorials written by staff can call attention to the
expertise of UL staff and indirectly acknowledge the quality of the University. These articles
cast a valuable spotlight on staff expertise and their ability to articulate strong opinions held
on relevant and current topics. Marketing and Communications assists staff in placing
opinion editorial articles in local, national and international newspapers. By regularly
working with opinion editorial editors, Marketing and Communications remains up-to-date
on current trends in editorial newsrooms and has current contact information for the major
opinion editorial editors.
The written standard for Irish opinion editorials is quite high. The Press and Communications
Officers can assist by providing editing advice and information about journalistic style.
Faculty who are interested in raising their media profile or in writing an opinion editorial are
encouraged to contact the Marketing and Communications Division. An opinion article will
only be as strong as the opinion it contains.
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MEDIA TRAINING
The Marketing and Communications Division offers media training to interested members of
staff. This training is designed to give participants a fundamental understanding of what
constitutes ‘news’, how to employ PR tools to generate media coverage as well as practical
tips on how to deal with radio, TV and print media interviews. The training encourages staff
to see the coverage opportunities that are available to promote their research, achievement
or event.
The training can be tailored to suit different faculties or departments and can be in the form
of an introduction to public relations and communications techniques as well as a more
advanced training session with practical workshops.
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PRESS PHOTOGRAPHY POLICY
Marketing and Communications will provide and manage press photography for stories that
are deemed to be newsworthy by the Marketing and Communications Division, budgeting
permitting.
In seeking the support of Marketing and Communications for press photography, the
requesting faculty or department must adhere to the following guidelines:
Notification of the requirement should be submitted to Marketing and
Communications 15 working days in advance. A thorough briefing should be
submitted with the request.
Requesting faculty/department should also identify a contact person, who will be
coordinating and provide their mobile contact details.
This will allow for consultation with Marketing and Communications as to the type of
shots that should be taken at the event – who should be included in the shots;
whether or not props are needed, the amount of time that can be allocated to the
photo shoot; and/or the level of creativity that can be applied to the photographer’s
brief.
The priority for any press photographer who may attend an event at the request of
Marketing and Communications will be to secure press photographs. Any ‘file’ or
‘internal’ type photography can only be undertaken once the photographer and
Marketing and Communications are satisfied that newsworthy shots have been
secured.
Marketing and Communications also maintains an archive of UL photographs and campus
shots. Members of the campus community can contact Marketing and Communications to
request copies of these shots but should give approximately 5 working days notice and
should be specific about the type of photographs they require and for what purposes they
will be used.
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PHOTOGRAPHY ON CAMPUS
Written permission is required for photos or videos of children under the age of 18 and for
patients in medical settings. A sample permission form/image release is available.
See Appendix 2 - Photography/Audio/Video Release Form
In situations where UL is photographing visitors to the campus under the age of 18, it is
essential that the UL organiser of the visit has confirmation in writing in advance from a
representative of the school or club that parents or guardians have given permission for
their children to be photographed.
In cases where general photography is undertaken on the campus whenever possible, UL-
commissioned photographers will identify themselves and seek verbal permission when
taking photographs. They and/or the Marketing and Communications Division /
Communications Officer inform subjects about the potential uses of the photo, such as
providing information for a story and/or creating images to more broadly describe the
campus, both now and in the future. In instances when an individual asks to not be
photographed, UL photographers comply with those wishes.
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ON CAMPUS BROADCAST POLICY
Any company or individual seeing permission to record television, radio and/ or video
broadcasts on any property owned by, or under the control of the University of Limerick
must send a written proposal in advance to the Marketing and Communications Office, UL at
least 15 working days in advance of the proposed filming.
Each request for filming/recording should outline the:
Nature of the filming/recording
Intended audiences and transmissions
Proposed locations
Equipment which will be used
Number of vehicles and personnel for which access will be required, including make,
colour and registration number of any vehicles
The duration of the filming/recording
The dates on which it is intended to film/record
Mobile contact details of the requestor
The following regulations apply to all such taping/filming:
No productions will be allowed which advertise or promote products, services or
programmes that are inconsistent with the values and traditions of UL
No productions will be allowed which contain visual images or dialogue or voice-over
inconsistent with the values and traditions of UL
No students or employees of the University can be used in such productions unless
written consent from each individual to be used is obtained before such use.
No production can interfere with the normal operations of the University. Any
taping, filming or other production can be suspended without notice in the event of
an emergency (e.g. fire, disturbance) at or near the production location.
A certificate of liability insurance, satisfactory to the University's Risk Management
Office, must be provided at least seven (7) working days prior to the actual
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production, to the Insurance Administrator Buildings and Estates Office.
No University property can be relocated or otherwise disturbed to accommodate
such productions.
Any damage to University property caused by the activities of the production
company shall be paid for by the production company upon presentation of a
detailed invoice from the University.
The production will not use the University's name, logos or symbols, nor will any of
its buildings be used in the production without prior written consent.
The Marketing and Communications Division will assess all proposals and advise the
requestor of the outcome within five working days of the receipt of the request.
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UL NEWS & EVENTS ON THE WEB
The Marketing and Communications Division has responsibility for the maintenance of the
Latest News and Upcoming Events section on the UL homepage www.ul.ie
NEWSItems posted to Latest News section are subject to the editorial judgment of the Communications
Team (Please see contacts). As a rule, they are based on a press release issued by the University or
one of its partners. News items posted to the university homepage must be deemed to be of interest
to the wider public. This forum is not suitable for internal University events. Exceptions are subject
to the editorial judgment of the Communications Division and include high-impact, university-wide
events, announcements or emergencies.
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Items for consideration for the Latest News section, should be submitted in plain English and
clearly identify the new element to the story. They should also be submitted with
corresponding high-quality images complete with captions which identify all persons in the
photo.
All images are subject to the editorial oversight of Marketing and Communications and may
be replaced or altered as needed.
The content posted to the Latest News section of the UL website is subject to copyright. This
content cannot be republished (print or web) without permission from Marketing and
Communications.
EVENTSHow to submit an Event:
1. Navigate to https://www.ul.ie/portal/staff 2. Click Submit Event – it is located below the Upcoming Events section.3. Complete the form with your Event information4. Submit.
You can submit any media associated with the event in a separate email to [email protected] The web team will review your submission before publication to the UL Website The Event must be related to the University of Limerick
IMAGES/ PHOTOGRAPHY
While valuable and relevant content is vital for News and Events items, an accompanying
high quality image is compulsory for the proposal to be considered. Many photos/graphics
used are provided by professional photographers or designers and edited in dimensions
specific to the panel to ensure consistency and quality. Your accompanying image should:
be relevant and explanatory to the proposed story
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Promote no other institution, i.e. should be clear it is a UL story, no other logos
should be present, etc.
be at least 1mb in size
be a jpeg
supplied in a high resolution of 300dpi
What if I don't have a suitable image?
It is advisable to accompany your story with a photo as this ensures a speedy consideration.
For stories without photos the Marketing and Communications team will work with you to
advise on commissioning a photographer or alternative graphics. All images are subject to
the editorial oversight of Marketing and Communications and may be replaced or altered as
needed.
NB: images supplied must have the appropriate copyright permissions. Where an image is
being used that is provided by an outside source, please supply the name and contact
details of the individual and details of any necessary crediting.
See Contacts for Communication Team in order to submit an item for consideration to the
Latest News section on the UL homepage.
See Appendix 4 – Feature panel policy
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GUIDELINES FOR SEEKING PUBLIC RELATIONS SUPPORT FOR ACADEMIC CONFERENCES / GUEST LECTURE EVENTS ON THE UL CAMPUS
Faculties/departments requesting Public Relations support for a conference taking place on
campus should note that the hosting of a conference in itself does not constitute news.
The media opportunity in relation to academic conferences and/or guest lectures will
depend on identifying the significant news message from your conference in advance.
Examples of newsworthiness likely to secure media coverage would include for example, a
major announcement, new research findings, a prominent public figure making a significant
political statement – calling for change or criticizing the status quo etc.
The professional status or profile of the speakers involved does not generate media interest.
Where the conference organiser feels there is Public Relations merit to their event they
should engage with Marketing and Communications at least two months in advance of the
conference as follows:
Notify Marketing and Communications in writing no less than two months in
advance of the event. This should include information outlining why UL is
hosting this conference, the local, national /international issues which will be
discussed and the relevance of these in an Irish and global context.
Provide the Press Office with a full itinerary for the event as well as
biographies for the speakers you wish to highlight.
Supply address / speech scripts well in advance to allow the opportunity to
identify potentially newsworthy material.
Agree in advance with your speakers whether or not they are available for
interview by the media in advance of or during the conference.
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Marketing and Communications will only cover the cost of photography in relation to a
conference where there to be a significant likelihood of achieving national media coverage
with a photo from the event.
See Appendix 3 – Copyright Release for Speakers/Presenters
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SOCIAL MEDIA POLICY
Social media are powerful communications tools that have a significant impact on
organisational and professional reputations. Because they can involve overlaps between
personal voice and institutional voice, University of Limerick (UL) has prepared this policy on
how best to enhance and protect personal and professional reputations and UL when
participating in and using social media. Colleagues in areas of Human Resources,
Information Technology, Data Protection & Compliance and Marketing were all consulted in
the preparation of this policy.
Social media involves the use of web-based and mobile technologies to turn communication
into interactive dialogue. Examples include, but are not limited to, LinkedIn, Twitter,
Facebook, YouTube, the UL Blog and Snapchat.
Both in professional and institutional roles, employees should follow the same behavioural
standards online as they would in any other work-related capacity. The same laws,
professional expectations and guidelines for interacting with students, parents, alumni,
donors, media, and other university constituents apply online as they do off line. You should
be aware of copyright infringement when using imagery or music, you, and not UL, will be
liable for any content that you post to any social media sites. Ensure you have reviewed this
policy carefully before interacting with any social media on behalf of, or in connections with,
UL.
POLICIES FOR ALL SOCIAL MEDIA SITES, INCLUDING PERSONAL SITES
Protect confidential and proprietary information: Do not post confidential or proprietary
information about UL, students, employees, alumni, customers of UL or any third parties.
Adhere to all applicable UL privacy and confidentiality policies, (a full list of applicable UL
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policies are provided at the end of this document). Employees who share confidential
information do so at the risk of disciplinary action and/or personal liability.
Respect copyright and fair use: When posting, be mindful of the copyright and intellectual
property rights of others including UL. There are regulations on the usage of the internet
from the University which should be adhered to. Employees who infringe third party
intellectual property rights do so at the risk of disciplinary action and/or personal liability.
Code of Conduct: When UL staff or students are using social media accounts on behalf of
the University they are subject to a professional code of conduct as UL employees/ UL
students. Users should refrain from bullying, harassment or victimisation of any form and
are subject to the UL Dignity and Respect policy in their social media usage on behalf of UL.
Employees should be aware of whether they have identified themselves as employees of UL
on their personal social media sites and if so they subject to the above policies on their
personal sites also.
Do not use UL logos for endorsements: Do not use the UL logo or any other university
images or icons on personal social media sites. Do not use UL’s name to promote a product,
cause, or political party or candidate.
Respect university time and property: As stated in the Code of Conduct for Users of the
University of Limerick’s Computing Resources, UL computing resources are provided to
facilitate a person’s work as an employee or student of UL and/or for educational, training,
or research purposes. Computing or network resources must not be used for commercial or
personal gain. You should maintain your personal site in your own time. Ref: www.ul.ie/itd
Non-academic staff using social media in the capacity of their UL role should not do so using
personal social media channels. They should conduct work related social media activity only
on the social media channels established for their UL Division/ Department or Subdivision.
Terms of service: Obey the terms of service, privacy policy and any other terms and
conditions of use of any social media platform employed.
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INSTITUTIONAL SOCIAL MEDIA
If you post on behalf of an official UL unit, the following policies must be adhered to:
Authority: Do not post on behalf, or purporting to be on behalf of an official UL unit without
first obtaining the appropriate authority to do so.
Notify UL: Departments or UL units that have a social media page or would like to start one
must contact Marketing and Communications to ensure all institutional social media sites
coordinate with other UL sites and their content. UL Marketing and Communications
Division has the social media expertise to advise on best practice - contact names and
details appear at the end of this document.
Dedicated Personnel: All institutional pages must have a designated employee who is
identified as being responsible for content and is the contact person for the accounts.
Acknowledge who you are: If you are representing UL when posting on a social media
platform, state this.
Have a plan: Departments should consider carefully their messages, audiences, and goals,
as well as having a strategy for keeping information on social media sites up-to-date and
adhering to best practice in social media use.
Link back to UL: Whenever possible, link back to the UL website. Ideally, posts should be
very brief, redirecting a visitor to content that resides within the UL Web environment.
Protect the institutional voice: Posts on social media sites must protect UL’s institutional
voice by remaining professional in tone. No individual UL unit should construe its social
media site as representing UL as a whole except for the Marketing and Communications
managed institutional social media accounts. Consider this when naming pages or accounts,
selecting a profile picture or icon, and selecting content to post—names, profile images, and
posts should all be clearly linked to the particular department or unit rather than to the
institution as a whole.
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Never discuss or speculate on internal UL policies or operations
Photography: If posting a photograph to a social media site you must ensure that you have
permission to do so including copyright permission. Do not post photographs which include
subjects under the age of 18 without prior consent. Be area when posting photos on social
media sites that they can easily be appropriated by visitors. Images at that size are sufficient
for viewing on the Web, but not suitable for printing. Give careful consideration to the type
of photos you upload.
BEST PRACTICES – WHEN OPERATING ON BEHALF OF THE
UNIVERSITY OF LIMERICK
This section applies to those posting on behalf of an official University unit, though the
guidelines may be helpful for anyone posting on social media in any capacity.
The University of Limerick encourages staff and students to use social media but reminds
users that at any time they may be perceived as a spokesperson for UL.
Be transparent: Be honest about your identity. If you are properly authorised to represent
UL in social media, say so. Never hide your identity for the purpose of promoting UL through
social media.
Think twice before posting: Privacy is significantly diluted in the world of social media.
Consider what could happen if a post becomes widely known and how that may reflect both
on the poster and UL. Search engines can turn up posts years after they are created, and
comments can be forwarded, screenshot or copied. If you would not say it in public, for
example at a conference or to a member of the media, consider whether you should post it
online. If you are unsure about posting something or responding to a comment, ask your
line manager for input.
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Be accurate: Get the facts straight before posting them on social media. It is better to verify
information with a trusted source first than to have to post a correction or retraction later.
Review content for grammatical and spelling errors. This is especially important if posting on
behalf of UL in any capacity. If you make an error, correct it quickly and visibly. This will earn
you respect in the online community.
Be respectful: Understand that content published on a social media site could encourage
comments or discussion of opposing ideas. Responses should be considered carefully in light
of how they would reflect on the poster and/or UL and its institutional voice. You are more
likely to achieve your goals or sway others to your beliefs if you are constructive and
respectful while discussing a bad experience or disagreeing with a viewpoint or person.
On personal sites, identify your views as your own: If you identify yourself as a UL staff
member online, it should be clear that the views expressed are not those of UL. You should
use a version of the following text: “The views expressed in this post are personal views and
do not in any way represent the University of Limerick.” Employees should be aware of
whether they have identified themselves as employees of UL on their personal social media
sites and if so they subject to UL’s employee code of conduct and UL’s Dignity and Respect
Policy.
Healthy dialogue: A healthy dialogue with constructive criticism can be useful, but refrain
from engaging in dialogue that could disparage colleagues, competitors, students, critics or
any third parties.
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RELEVANT POLICIES
Data Protection
www.ul.ie/dataprotection
ITD Policies and Regulations
https://ulsites.ul.ie/itd/policies-regulations
UL Code of Conduct for Employees
http://www.ulsites.ul.ie/corporatesecretary/sites/default/files/University%20of%20Limerick%20Code%20of%20C%20onduct%20for%20Employees_0.pdf
Dignity and Respect Policy
http://www.ul.ie/hr/dignity-and-respect
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CONTACTS
Marketing and Communications Division Kerry Betts, Marketing and Communications Administrator – General Enquiries061 20 [email protected]
Eleanor McCormack, Marketing Manager – Brand and Marketing Enquries061 23 [email protected]
Communications TeamSheena Doyle, Communications Manager061 20 2219 / 086 3807859 [email protected]
Alan Owens, Communications Officer061 21 [email protected]
Andrew Carey, Corporate Communications Officer061 23 [email protected]
Tony Sheridan, Social Media and Digital Content Officer061 23 [email protected]
Data Protection Office
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Appendix 1– University of Limerick Social Media Policy
PR SUPPORT REQUEST FORM
This form has been designed to aid provision of effective PR activity for the University of Limerick. This document must be completed in full and submitted to the UL Press Officer a minimum of 15 working days in advance of a target publicity date.
On receipt of a completed form, the Marketing and Communications Division will evaluate the submission to determine whether publication is attainable.
Brief Summary of Story / Headline
Key Dates
Core News Message
Identify the key news message to be conveyed.
Identify what is new, unique or controversial about this story.
Name, Title and Brief Bio of Spokesperson for Story
Mobile Tel. No of Spokesperson
Quote from Spokesperson
Funding Organisation
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Please ensure you clarify the organisations that must be listed as involved in the news item.
Photography Please note the requirement for high resolution and captioned images for consideration of any content for the online News Centre
Additional Information
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Appendix 2– Photography/Audio/Video Release Form
Permission for use of media in UL publications, videos, marketing material & online activities.
By signing this release, I hereby give the University of Limerick (UL) my permission to use my image/video/audio recording (“media”) in UL’s publications, marketing material, websites, social media sites and other promotional materials. I agree that this media may be combined with other images, text and graphics, and cropped, altered or modified.
I understand that media on websites and social media can be viewed throughout the world and that some overseas countries may not provide the same level of protection to the rights of individuals as EU legislation provides.
I understand that some media may be kept permanently once they are published and be kept as an archive by UL.
UL is committed to processing information in accordance with the General Data Protection Regulation (GDPR). The personal data collected on this form will be held securely and will only be used for the purposes described above and in accordance with the UL Data Protection Policy available at www.ul.ie/dataprotection.
Your Rights: You have the right to request to see a copy of the information and media we hold about you and to request corrections or deletions of the information that is no longer required. You can ask UL to stop using your media at any time, in which case it will not be used in future publications but may continue to appear in publications already in circulation or online.
If you have any questions about the use of your personal data, please contact [email protected]
Department/Faculty Location:
Date(s) Event/Purpose:
Participants’ Details:
Name
(BLOCK CAPITALS)
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Course
(If applicable)
Year of study
(If applicable)
I have read and understand the above and consent to my images/video/audio recordings being used as described:
Signature: Date:
If the individual is under 18: I am the parent/legal guardian of the person whose media the University is capturing. I have read and understand this release form:
Signature of parent/guardian:
Date:
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Appendix 3 – Copyright Release for Speakers/Presenters
COPYRIGHT RELEASE FOR SPEAKERS/PRESENTERS
This form is provided to you as a speaker in a course, seminar, lecture, or other presentation
at the University of Limerick, which we are proposing to capture in audio and/or video
format. To that end, we want to make certain that both you and the University have the
necessary rights and protections to continue to benefit from your presentation. At the end
of this process, a copyright release will be generated covering the captured presentation
(“Recording”) and use of all accompanying materials (“Materials”).
The University of Limerick will hold the copyright to the Recording and would like to have
the option to continue to use the Recording and Materials for educational and promotional
purposes.
In addition to creating an archive copy for educational purposes, possible uses of the
Recording include, but are not limited to, inclusion on the University of Limerick website,
the creation of CDs or DVDs, and delivery to the public via distribution partners e.g. iTunes,
Vimeo, HEANet, and YouTube.
Please note these recordings will not be used for commercial purposes without your prior
written permission.
INFORMATION ABOUT SPEAKER:
Name:_______________________________________________
Title: _______________________________________________
Institution: _______________________________________________
Address: _______________________________________________
Email: _______________________________________________
Telephone: _______________________________________________
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INFORMATION ABOUT YOUR PRESENTATION:
Title:
Dates:
Location:
Check each of the boxes to agree to the conditions of this release:
__ I give permission to the University of Limerick to capture my presentation identified above.
__ I give the University of Limerick permission to use my name, likeness and biographic information
to use and promote the Recording or any derivative work of the Recording.
__ I understand that possible uses of the Recording by the University of Limerick include, but are not
limited to, inclusion in University of Limerick websites, the creation of CDs or DVDs, and delivery to the public via distribution partners. I understand that the recording and materials will not be used by UL without my prior written permission.
__ I understand that the University of Limerick grants me the non-exclusive right to exploit the
Recording in any manner. I understand that I have the right to ask the University of Limerick host to provide me with a copy.
___ I verify that I have authority to enter into this agreement and that I will be bound by its terms.
Signature:
_______________________________________________
Date:
_______________________________________________
Please return the signed form to your University of Limerick contact for your speaking engagement or presentation.
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Appendix 4 – Feature Panel Policy
FEATURE PANEL POLICY
The Feature Panel is be located on the UL homepage www.ul.ie . The overall responsibility
for the governance of the Features Panel on the UL Homepage resides solely with Marketing
and Communications. The UL website is an important promotional tool for the University
and an information source for those seeking information on University of Limerick key
activities. The purpose of the Feature Panel is to ensure optimal promotion of University
activities among web visitors, to provide a landing area where visitors can formally identify
stories and activities of priority at UL and which may have also been visible on other media
e.g. social media sites , newspapers etc. It is designed to highlight strategic messages of
significance to UL and its key stakeholders. It is the responsibility of Marketing and
Communications to ensure that high standards of content and presentation for the Feature
Panel reflect the academic standing and reputation of UL. The panel is not suitable for
highlighting internally focused University events.
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At certain times of the academic year priority will be given to featuring messages in line with
UL or national educational events including:
- CAO deadlines, change of mind etc.
- Leaving Certificate Results
- First Round third-level offers
- Orientation Week
- Open Days
- UL Conferring’s
During these times priority will also be given to UL messages in support of advertising
campaigns aimed at student recruitment, particularly those with a ‘call to action’ strapline
or message. Marketing and Communications will determine what is most suitable for
upload during the course of these marketing campaigns.
Sheena DoyleCommunications Manager
Marketing and Communications DivisionUniversity of Limerick