Download - Web Church - John Graham
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Desi n as a toolhow does it actually work ?
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Its:
1> what we say
2> how we say it3> where we say it
4> when we say it
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1> What we saySt Michaels is a broad friendly church with a
lively vicar and a modern outlook, driven bytraditional Christian values. We seek to be a spiritual haven from theeveryday pressures of life in a beautifulchurch buildin ."
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2> How we say itClearly, consistently and Christian
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3> Where we say it:
At all touchpoints
a. Webb. Verbalc. Print
d. Eventse. Conversationsf. News
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4> When we say it:At all times
1> Predicted/planned2> Opportunistic
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How does the site visually work ?
BIG headline
Neat and tidy rid
1> This site is created to look like a ma azine, full, bi boldand ener etic but still with traditional Christian ima es andvalues.
2> The colours are the colours of the Church buildin andrepresent the visual of the structure of the buildin .
3> Its messa e is all about Welcome with a lot oin on
for EVERYONE n the community.
4> Pictures are chosen that represent the Church and thecon re ation but its important that the pictures are a hi hpercenta e of what you see, acres of words will switchpeople off in this medium.
5> Keep the typeface reasonably lar e as not everyonehas reat eyesi ht. Be clear , concise and consistent in themessa es. Keep the typeface consistent. Avoid any ashyimmicks like drop shadows and outlines, they are not
pretty and only confuse the viewer.
6> Have a consistent style runnin throu hout the site inlayout, same elements in the same place ever ytime.
Contents
Picture and core messa e
Sub contentsThe fold
Si n offs
NEWS!
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Key to the visuals1. Clarity
2. Consistency
3. Control !
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So what John?Where were we in the oo le universe ?
???
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NUMBER 7 !!!
So what John?Where are we now in the oo le universe ?
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So what John?Where are we now in the oo le universe ?
The church is now number 1 for searches that are more local to our location( which is what we want as we had a clearly dened radius of attraction)
NUMBER 1 !!
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Mr TP
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And our buildin s !
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And our PR !
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Contact:
John Graham FCSD
Creative DirectorTelephone: +44 (0) 20 8870 8743Mobile : +44 (0) 7831 859 672Email: [email protected]
Norway
addekor.no
John Graham FCSD
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