Download - Web analytics and matrics basics
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ABEnes Jay Jan
Web Metrics 101
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“the science and art of measuring , collecting, analysing and reporting of (web)data for the purposes of understanding and optimizing Web usage.” -Web Analytics Association
What the **** is web metrics?
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Basic Components
1) Visits and Unique Visitors
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I came I saw (1 page) I Puked I left !!
Sucks vs. Does not Suck !
2) Bounce Rate
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3) Conversion Rate
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4) Referring URLs
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Increase ROMI how?
Measure Marketing Productivity
Fundamental Purpose of Existence?
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Non-human elements : Software/ applications
Human elements : 1. Implementation Specialist
2. Reporting Analyst 3. Analyst
Human and non- Human elements
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What are the expectations ?
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Plan of Action
Objective 1: Obtain Analytics software
Objective 2: Sync website with analytics software
Objective 3: Direct customers to your website
Objective 4: Wait and review customer online behavior
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Empowering Consumer Centricity
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Examine Referring traffic Review quality and relevance of content Share of voice Track community size and engagement
Why Web Metrics?
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Valid key performance indicators
Measure and evaluate customer satisfaction
Enforce policy of customer retention
Difficult for first time users
Accuracy issues
Successes and Failures
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http://www.youtube.com/watch?v=cbtf1oyNg-8
The way it shouldn’t be
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Measuring vs. Optimizing
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Increasing revenue through web metrics
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“critical few”: priorities, goals, metrics, KPIs !!
Conclusion
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Ready for some discussion honey?
Thank you for not yawning !!