Download - Web 2.0 for the rest of us
![Page 1: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/1.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
People who change the world need the tools to do it.
![Page 2: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/2.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
http://flickr.com/photos/winkelmander/295639973/
Takeaways• What is
social media (web 2.0?)
• Where do I learn more?
• Where do I begin?
![Page 3: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/3.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
WHY Internet Tools?
• 73% of Americans are online• 42% have broadband access• 88% of 18 to 29 year olds are online
![Page 4: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/4.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
![Page 7: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/7.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
YOU!
![Page 8: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/8.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
THEM!http://flickr.com/photos/patisfaction/33984854/
![Page 9: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/9.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
WHICH Internet Tools?
![Page 11: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/11.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Four questions to ask your self about your web strategy:
![Page 12: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/12.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
LISTENLISTENhttp://flickr.com/photos/minor9th/120180407/
Does it help you:
![Page 13: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/13.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
CONVERSATIONSCONVERSATIONShttp://flickr.com/photos/letthemtalk/202041390/
Does it start:
![Page 14: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/14.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
SHARESHAREhttp://flickr.com/photos/minor9th/120180407/
Does it let users:
![Page 15: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/15.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
INTEGRATEINTEGRATEhttp://flickr.com/photos/conchur/423239518/
Do your strategies:
![Page 16: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/16.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
http://flickr.com/photos/engelsgjerd/825755472/
Where to begin?
![Page 17: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/17.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
http://flickr.com/photos/rachel-b/785104044/
Jump in as an Individual
21 Days to Make a Habit
![Page 18: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/18.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Let’s Explore
![Page 19: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/19.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Tags/Social Bookmarking• Identify pictures,
sites, files with words that make sense to you.
• Share those resources with others
• Keywords to describe Digital Objects
![Page 20: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/20.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Tags/Social Bookmarking
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
http://ma.gnolia.com/
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
http://www.furl.net/
![Page 21: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/21.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Tags/Social Bookmarking• Ideas
– Build a knowledge center for your stakeholders
– Publish community photos from an event or experience
– Have a photo contest– Create a tag for your staff
to use to share sites
![Page 22: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/22.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Tags - Considerations› It’s a habit shift – incorporate it into your
workflow/day
› Share your tags - have a tag buddy
› Try searching tags before you use Google
› Think about whether or not you could share tags with your community
![Page 23: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/23.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
RSS
• Publish Your Information
• Aggregate a Network of Information
![Page 24: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/24.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
RSS
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
![Page 25: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/25.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
RSS
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
![Page 26: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/26.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
RSS
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
![Page 27: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/27.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
› It’s a habit shift – incorporate it into your workflow/day
› Start slow – master the reader first
› RSS users are still a smaller audience, and are usually more tech savvy
› Look for ways to promote and engage your community by publishing with RSS
RSS - Considerations
![Page 28: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/28.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Blogs I can’t remember anything anymore!
My volunteers are bored!
Not enough people know about my
program!
I’m LONELY!
http://flickr.com/photos/zizzy/417769736/
Knowledge Management
Community Engagement
Publicity/Marketing
Community
![Page 29: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/29.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Blogs
http://flickr.com/photos/zizzy/417769736/
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
Source: Beth Kanter, bethkanter.typepad.com
![Page 30: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/30.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Blogs - Community Stories
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
![Page 31: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/31.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Blogs
• Ideas– Volunteer stories– Field Staff stories– Communities of
Interest– Event Participants– Knowledge
Management
![Page 32: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/32.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Blogs - Considerations› What is the purpose of your blog?
› Who is the audience for your blog?
› What is your blog’s voice?
› Who will blog?
› What is your launch strategy?
› How will you promote your blog?
![Page 33: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/33.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
Social Networking Sites
![Page 34: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/34.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.orgSocial Networking Sites
Social Networking Sites
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
Build Awareness of Your Organization by Leveraging
Your Supporters
![Page 35: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/35.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.orgSocial Networking Sites
Social Networking Sites
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
Turn Supporters into Actors
![Page 36: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/36.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Social Networking SitesSocial Networking Sites
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
Drive them Back to Your Site! Integrate!
![Page 37: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/37.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Let’s ReviewTags
RSS
Blogs
Social Networking
Extra Credit:
Second Life
Viral Video
Wikis
Widget Fundraising
http://flickr.com/photos/ultimateslug/416170998/
![Page 38: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/38.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
What Would You Do?Tags
RSS
Blogs
Social Networking
Extra Credit:
Second Life
Viral Video
Wikis
Widget Fundraising
http://flickr.com/photos/ultimateslug/416170998/
![Page 39: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/39.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
Thanks: bethkanter.wikispaces.com
![Page 40: Web 2.0 for the rest of us](https://reader035.vdocuments.site/reader035/viewer/2022070300/5413b2f58d7f7299698b46bc/html5/thumbnails/40.jpg)
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org Contact Me
• Website: nten.org• Email: [email protected]• Skype: ntenhross• On Facebook• On LinkedIn