Weinvite10CLIENTStotakeadvantageofourWEBSITERENOVATIONSPECIAL…ActNOWtoreserveyourplaceinproduction
No doubt by now you have seen or heard about the CNN Interview of Foster WebMarketing client and GLM Mastermind Member Chris Davis of Davis Law Firm(InjuryTrialLawyer.com)inSeattle.AndersonCooperinterviewedhimalongwithSurgeonGeneral Dr. Gupta on his show AC360 in regards to the unfortunate skiing accidentultimatelyresultinginNatashaRichardson’sdeath.
Although the circumstances are very sad, what you maynotknowishowthisinterviewcametobe…Turnsoutthatthe CNN producer who invited Chris on the show foundChris’sFWMblogthroughaGooglesearch.Chris was found by CNN because has he has faithfullyfollowed and proactively executed the integrated webpresencestrategiesastaughtbyFosterWebMarketing.
WARNING:
IfyouarenotinterestedinDRASTICALLYINCREASINGTHEKINDOFCASESYOUWANT
THROUGHTHEINTERNET,Pleasestopreadingandshred.Idon’twanttowasteyourtime.
Ok,you’restillreading,soyoumustwanttoknowhowChrisDavisappearedonCNNandmanyotherTVandradiobroadcastsandexplodedhisbusiness…Hereitisinanutshell:
• OrganicindexingofthecontentfoundonChris’swebsitesandblogs.• ThequalityanddetailofthecontentonhiswebsiteshowedwhyChrishadachieved
his reputation as an extremely successful personal injury attorney specializing inbraininjuries.
• Further inquiry intoMr.Davis’s “OnlineReputation” through socialmedia portalssuchasFacebook,Twitter,andAVVOproducedinformationthatALSOrevealedheisanavidskier.
Butthatisn’ttheWHOLEstory…ANDTHISISWHATYOUNEEDTOUNDERSTANDORYOUWILLBECOMEOBSOLETE…
After the interview, Chris asked the producer why they picked him.What was it aboutDavisLawFirm?Itwassimple,oncetheproducerfoundChris’swebsite,theyweretotallyimpressedwitheveryaspectofit.Theywerespecifictomentionaboutthewealthofsuchusefulconsumerbasedinformation‐writtenandvideo–presentedvisuallyverywell‐easytonavigateandread. Theywere also impressed that Chris has had experience being interviewed on TVbefore–onceagainthiswasfoundonhiswebsite.MakesPerfectSense,Doesn’tit?It’s no different than how a potential client reacts… After all, what happens when aprospect(client,media,referral)islookingforyourservices?Doyouknow?
1. Theydoawebsearch,mostlikelyinGoogle.2. They are presented with a list of websites that Google believes has content that
matchesthesearchinquiry.3. Theyclickonseveralwebsitelinkstopreviewthem.4. Theycompare:
a. Information ‐ written and video content provided on the site – is itinformativeandhelpful?
b. Message‐isthisattorneyreallyinterestedinhelpingmewithmyproblemoronlyoutforhimself?
c. Visuals‐isthissitefreshandcurrent?i. Thevisualaspectofthedesigniscriticalonceavisitorarrives.YouwantyourdesigntolooklikeaStarbucksandnota711.
5. IFtheychooseyoursitetheywillresearchyouandyourfirmonGoogleandallotheronlineservicesTHEYmayuse–notjustwhatyouuse.
a. Yes–thisisFacebook,LinkedIn,Twitter,YouTube,etc.DavisLawFirmwebsitesandblogsrockvisually!!!FWM redesigns Chris’s website every 18 24 months. Their website looks new andclean,freshandcurrent!
"Hey Tom. I have not had the chance to tell you how much our clients and referral sources love the look and feel of our new website. It looks SO much better than it did before. People love it. I have even had a couple of the media/news outlets that have contacted us mention how much they liked it. Thank you, buddy." - Mischelle Davis, Davis Law Group, P.S.
Thinner design for smaller monitors, information is packed in for SEO
FREE Report is buried and hard to find
Font is small, content can be difficult to read
Injurytriallawyer.comBefore
Injurytriallawyer.com–AfterRenovation
Fancy image in key area where call to action should be
Wider,VibrantPresentation
“FREEBOOKS”imageand
offercapturesyourattention
Awardsaregraphicallydisplayedandlendtothedesign
Videosareseen
throughoutthesite
Fontislargerandeasiertoread,contentismoreorganized
Contactformstandsoutandiseasytofind
Whyisthissoimportant?
• Doyoustillwearyourclothesfrom10yearsago?• WhenyouseeadudedrivinganAMCPacer,doyouthink,“Wow,thatcariscooland
IwishIknewhim.”• StillwatchingVHS?
Howmanytimeshaveyouvisitedawebsitethatlooked“oldanddated”andthengonetoasitethatlookedmorecurrent?Whichonegotyourbusiness?Didyoueverlookback?Howlongdidyouthinkaboutitbeforeyoulefttheoldlookingsiteandwenttoacurrentlookingsite?Howmanytimeshaveyouvisitedacompetitorswebsiteandsaidtoyourself:
“IwishMYwebsitelookedlikethisone!”DoyouthinkthatGoogleisfrozenintime?Google is constantly changing, therefore the way websites are designed and are codedneedstochangewiththedemandsofGoogleandofthehabitsofInternetusers.Just likethe lawchanges forbetterorworse,sodoeswebsitedesignandcode.Whenthelawchanges,doyouignorethatchangeordoyouadaptyourpractice?Of course you revise, retool, rework your law practice…or else you will not bepracticinglawforlong.The comparison to the Internet is that the rules are usually changed by people’s habits,trends, and fads ‐ that is our “judge and jury” on the web. You need to adapt yourmarketingasawholetothisorburnoutwonderingwhathappened.GUESSWHAT!TheInternetisn’twaitingforyoutocatchup;youneedtomoveandstaymovingwitheachnewtrendthatallowsyoutoreachyourtargetaudience.Foster Web Marketing is dedicated to keeping you found on Page ONE, current withtechnology,coding,trends,andCONVERTINGthosevisitorsintoprospects.We tirelessly researchnewopportunitiesand test existingones to see if theyarebogus.Thisistheserviceweprovidesoyoudon’thavetodoit.Weweedoutwhatdoesn’tworkandonlyrecommendwhatsurvivesourthoroughanalysis.Itismystrongrecommendationthatyouplantorenovateyourwebsiteevery2yearsforallthereasonsstatedaboveandmore.Itisn’tanydifferentthananythingelse.Renovateyourwebsiteandtripleyourconversion;youarealreadygettinggreatvisitors,nowyouneedtoturnthosevisitorsintocontactsandthenintoclients.
Budget Deluxe Premium
Renovateyourwebsite• Moderndesign• Wider to accommodate a better layout of content and visual
elements• Largertextsoitiseasiertoread• Revisedgraphics(updateallbioandheadergraphics) • CompellingHeaderIntroduction
√ √ √
Codereviewandupgrade √ √ √
SEORefresh• ContentcheckandSEOoverhaul• We check all links and manually update/fix important SEO
elementslikepagetitlesthroughoutthesite
√ √
FWMGreenScreenVideoStudio(NEW!!!)• We have done some renovation ourselves and built a green
screenvideostudioinouroffice. • SeeourGreenScreenVideoPackagesfordetails.
√(GSV2)
√(GSV3)
NEWContentArticles• Everywebsiteneedsuniquecontent!• FWMwriterwillwritesubjectspecificandoptimizedarticlesthat
wewillloadintoDSSforyou.
√(3Art)
√(5Art)
ReportPagesSWATConversionupgrade• Paul Partridge’s Conversion SWAT team will rework one of your
report landing pages for maximum conversion rates • BONUS: You will become eligible for 6 month premium SWAT
program at a reduced rate • SeeSWATConversionCampaignsfordetails
√
PersonalWordPressBlog• This $5,000 value will get you setup on with a personal,
customizedWordPressblog • Wedesign,code,seo,publish,host
√
OnlineReputationManagement(ORM)• Setup,OptimizationandTrainingforFacebook,Twitter,AVVO(if
availableinyourstate)
√
6MonthRefreshandTuneUp• 6months after publishing your renovationwewill go through
and clean up copy, check and remove dead links, and upgradegraphics(asneeded).
√
FREEentrytotheGreatLegalMarketingSuperConference2009• FWMwillpayyour$3,995registrationfee! • Thisconferenceisquicklysellingoutlikeithas2timesbefore. • Seeattachedformoredetail
√
$2,997 $4,997 $8,997
Areyouthinkingyoudon’twanttopartwithyourcashwiththeeconomyasitis?Areyouserious?Areyougoingtostopmarketingyourselfandletgoofyourinvestment?Thatiswhatwillhappenifyouletyourwebsitewasteawayintoobscuritybylookingdatedandboring.SureyouarecominguponPageOnebutsoisyourcompetition.Compareyourstotheirs.Whichonewouldyouchoose?Compareyourstoinjurytriallawyer.comor2keller.com.Wewanttomakeyoulookthisgoodtoo!(Besides,thisisadirt‐cheapoffer…)Wait,youwantaPaymentPlan?Iknowcashisanissue;itisforallofus.Weneedtoworktogether,soIamgoingtooffersomepaymentplans,BUTyouneedtoactonthisfastbecause:
THISOFFERENDSONMAY15ANDITISFIRSTCOMEFIRSTSERVE 6moPaymentPlan
0%discount 3moPaymentPlan10%discount
Prepay25%discount
Basic‐$2,997 $999down$333permonth
$696down$667permonthYousave$300
Youpay:$2,247Yousave:$750
Deluxe‐$4,997 $1,997down$500permonth
$1,497down$1,000permonthYousave$500
Youpay:$3,747Yousave:$1,250
Premium‐$8,997 $2,997down$1000permonth
$2,697down$2,699permonthYousave$900
Youpay:$6,747Yousave:$2,250
Seriously, Ionlyhave tenspots for thisdeal inourproduction. Ifyouwant in,youmustfaxtheattachedforminbeforeMay15,2009.DedicatedtoYourOnlineSuccess,Tom P.S.Successinmarketingmeansneverstandingstilltowatchyourcompetitiongraballtheclients.P.P.S.IamonlyofferingthistolongstandingFosterWebMarketingclientswhohavegreatGooglepresence,goodvisitorcount,buthavedatedwebsitesthatare3yearsorolder.P.P.P.S.Videoisoneofthebestwaystohaveaprospectchooseyouoveryourcompetition.WeknowthisandIrecentlyinvestedinbuildingourownvideostudioinFairfax,Virginiatoaccommodateany/allofyourvideoneeds!Seeattachedformoreonourvideoservices.
RENOVATIONSPECIALAGREEMENT:
COMPLETEANDFAXTO7039971309YES,TompleasesignmeupforaRENOVATIONsomywebsiterocksovermycompetition!PleaseselectONE:Basic:
____$2,997(6moplan:$999down/$333permonth–0%discount)
____$2,697(3mo–$696down/$667permonth‐10%discount)
____$2,247(Prepay–25%discount)
Deluxe:
____$4,997(6moplan:$1,997down/$500permonth–0%discount)
____$4,597(3moplan:$1,497down/$1000permonth‐10%discount)
____$3,747(Prepay–25%discount)
Premium:
____$8,997(6moplan:$2,997down/$1000permonth–0%discount)
____$8,097(3moplan:$2,697down/$2,699permonth‐10%discount)
____$6,747(Prepay–25%discount)
Name: ________________________________________________Firm:__________________________________________________Email: ________________________________________________Phone:________________________________________________Chargethiscard: AMEX VISA MC DISCCardNumber:_____________________________________________________Exp/CCV:________________________________Address:_____________________________________City/State/Zip:________________________________________________Iwillsendacheckto(attachacopytothisfaxandmustbereceivedbyMay15,2009):
PLEASENOTENEWADDRESS:FosterWebMarketing10523BraddockRoadSuiteAFairfax,Virginia22032
SignFormHere:_______________________________________________________________Date:_______________________
COMPLETEANDFAXTO7039971309
