Download - WassUp Recap - June 2012 - session 2
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WassUp RecapJune 2012
Geert De Laet | Technology EvangelistTwitter: @geertdelaet | hashtag #luonwassup
2 | The Mobile Landscape
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1. Tablets are taking over
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Facts & figures | Tablet sales
March 8
Source: Gartner, April 2012
118.9tablets forecasted to be sold to end users worldwide in 2012
million
98% increase from 2011 sales
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Facts & figures | Forrester heightens tablet expectations
March 8
Forrester heightened tablet penetration expectations because of low-cost disruptors, workers driving consumer sales up and touch-plus tablets paving way for Windows 8
105,7 million30,4% of adults
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Facts & figures | Market share estimates
March 8
Source: Litmus
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Facts & figures | Demographics
March 8
Source: Litmus
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Facts & figures | Solo Open Kitchen (BE)
March
Mobile visits to solo.be, March 2012
90.07%
9.93%
desktop mobile
61.23%
20.28%
2.78%
25.67%
iPad iPhone iPod other
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The new iPad
March 7
Apple launched the new iPad containing a retina display, quad-core A5X processor, 5mp camera and 4G support
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The new iPad
March 7
Apple launched the new iPad containing a retina display, quad-core A5X processor, 5mp camera and 4G support
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Google Play
February 28
Google reassembled the Android app store, along with Google Music and the Google eBookstore, under the Google Play umbrella.
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Google Play
February 28
Google reassembled the Android app store, along with Google Music and the Google eBookstore, under the Google Play umbrella.
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I cloud, You cloud
April 24 & 25
Google Drive Microsoft Skydrive
• Integration with Google Docs• Multi-device• Search capabilities• 5Gb for free• …
• Integration with Office• Multi-device• Public sharing• 7Gb for free• …
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2. Stepping into mobile
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“Mobile First”
2. Stepping into mobile
Mobile will ultimately be the way you provision most of your services. The way I like to put it is, the answer should always be mobile first.
- Eric Schmidt, CEO, Google -
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“Mobile First”
2. Stepping into mobile
We really need to shift to think about mobile first....This is a bigger shift than we sawwith the personal computing revolution
- Kevin Lynch, CTO, Adobe -
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“Mobile First”
2. Stepping into mobile
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“Mobile First”
2. Stepping into mobile
We’re just now starting to get into mobile first and then web second for a lot of our products. What we’re finding is that the designers on mobile are really embracing the constraints [and] that it’s actually teaching us a lot about how to design back to the desktop
- Kate Aronowitz, Director of Design, Facebook -
“
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So what is this “Mobile First”?
2. Stepping into mobile
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“Mobile First” | Preparing for mobile growth
2. Stepping into mobile
The number of mobile-connected devices will exceed the number of people on earth by the end of 2012.
Globally, mobile data traffic grew 2.3-fold over 2011, more than doubling for the fourth year in a row.
In 2011, mobile data traffic was 8 times the size of the entire global Internet in 2000.
“Mobile First” prepares you for the explosive growth and new opportunities emerging on mobile today. 1
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“Mobile First” | Embracing constraints
2. Stepping into mobile
“Mobile First” forces you to focus and prioritize your products by embracing the constraints inherent in mobile design
Fli
ckr,
Gir
l M
eets
Cam
era
scre
en size
2
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“Mobile First” | Embracing constraints
2. Stepping into mobile
“Mobile First” forces you to focus and prioritize your products by embracing the constraints inherent in mobile design
Fli
ckr,
Gir
l M
eets
Cam
era
loca
tion
one eyeball
one thumb
84% at home
80% during miscellaneous downtime
74% while waiting in lines or for appointments
69% while shopping
64% at work
62% while watching TV
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“Mobile First” | Building on new capabilities
2. Stepping into mobile
“Mobile First” allows you to deliver innovative experiences by building on new capabilities native to mobile devices and modes of use.3
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Google GO|MO
November 1, 2011
Google’s GO|MO site aims to help businesses easily create a mobile-friendly websitehttp://www.howtogomo.com/
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Google GO|MO
November 1, 2011
Google’s GO|MO site aims to help businesses easily create a mobile-friendly websitehttp://www.howtogomo.com/
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Google GO|MO
November 1, 2011
Google’s GO|MO site aims to help businesses easily create a mobile-friendly websitehttp://www.howtogomo.com/
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Battle of the apps: web vs. native
2. Stepping into mobile
Web or native?Web apps offer greater reach and flexibility, but lack for example access to device features
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Battle of the apps: web vs. native
2. Stepping into mobile
Mobile Internet tasks for which US smartphone users use a mobile app vs browser(src: Yahoo! and Ipsos, 2011)
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Battle of the apps: web vs. native
2. Stepping into mobile
Source: Worklight, 2012
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3. Tech Data Refresh case
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Meet Refresh Magazine
3. Tech Data Refresh case
The printed Refresh magazine has been a solid sales tool for over 21 years.
4.500 contacts (IT resellers)
84% uses it to stay up-to-date
63% uses it in sales process
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But Refresh was experiencing difficulties
3. Tech Data Refresh case
Over the years, everyone was turning digital and mobile… including the resellers
Vendors reallocated marketing budgets
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Resellers were looking for up to date content, articles and promos
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48% of the resellers prefer their informa-tion digital
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So we took on the challenge to…
3. Tech Data Refresh case
create a cost-efficient cross-platform publication
increase and prove ROMI for Tech Data and its vendors
offer vendors additional ways to communicate
offer resellers a richer experience
make Refresh more segmented and highly targeted
raise reach and shareability
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The idea: Refresh 2.0 web app
3. Tech Data Refresh case
A digital magalog that can be experienced on desktop, laptop, tablets and mobile
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The idea: Refresh 2.0 web app
3. Tech Data Refresh case
A digital magalog that can be experienced on desktop, laptop, tablets and mobile
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Offering…
3. Tech Data Refresh case
create a cost-efficient cross-platform publication
increase and prove ROMI for Tech Data and its vendors
offer vendors additional ways to communicate
offer resellers a richer experience
make Refresh more segmented and highly targeted
raise reach and shareability
multiple devices, one-time
development
surveys, polls, forms,
…
in-depth analytics,
detailed sales
reporting
richer product presentations, product comparisons and cross-selling features
segmented content, real-time price updates
shareable video
content, Twitter
feeds, …
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The result
3. Tech Data Refresh case
a multi-touch, personalized, direct sales tool
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How we did it
3. Tech Data Refresh case
1 Centrally managed content
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How we did it
3. Tech Data Refresh case
2 Web app built in HTML5, CSS3 and jQuery
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How we did it
3. Tech Data Refresh case
3 Responsive design to offer an optimal experience on every device
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How we did it
3. Tech Data Refresh case
Measurement & reporting4
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4. Industry changes
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Google acquires Motorola Mobility
May 22
From hardware to software, just like Apple
Patent war ammunition
Save Google TV
Tackle Android fragmentation
With the $12,5 billion acquisition, Google gains 20,000 employees, 24,000 patents and 30% of Androids current market share in the U.S.
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Adobe acquires Nitobi/Phonegap
October 3
With this move, Adobe clearly shifts its mobile focus from Flash to HTML5
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Adobe Edge
October 3
With this move, Adobe clearly shifts its mobile focus from Flash to HTML5
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Thank you for listening.Now let’s talk.
Geert De LaetTechnology evangelist
[email protected]: @geertdelaet
http://www.luon.com