Download - Walker Brands HD09 Expo
![Page 1: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/1.jpg)
Brand-Inspired Experiences
Are you creating delightful guest experiences or giving customers a reason to leave early?
Nancy Walker President
Twitter: @walkerbrands #hdexpo09
![Page 2: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/2.jpg)
A Memorable Brand Experience
![Page 3: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/3.jpg)
“There are only
two main components
for business success:
brands and their delivery.”
– Marty Neumeier, The Designful Company
![Page 4: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/4.jpg)
![Page 5: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/5.jpg)
What’s YOUR brand?
![Page 6: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/6.jpg)
Basics Of The Brand
![Page 7: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/7.jpg)
A brand is not:
![Page 8: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/8.jpg)
A brand is:
What customers Think + Feel + Expect about you...
![Page 9: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/9.jpg)
VIDEO
AUDIT TRAINING
EXPERIENCES
TEC
HN
OLO
GY
IMAGERY
SOUNDS
MESSAG
ING
BRAN
D STA
NDARDS
TEM
PLA
TES
BRAND ESSENCE
BRAND CONCEPTSBUSINESS DEVELOPMENT
Which is EARNED at every experience touch point.
Music
Naming
Training
Interior Design
Products
Signage
Social Media
![Page 10: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/10.jpg)
VIDEO
AUDIT TRAINING
EXPERIENCES
TEC
HN
OLO
GY
IMAGERY
SOUNDS
MESSAG
ING
BRAN
D STA
NDARDS
TEM
PLA
TES
BRAND ESSENCE
BRAND CONCEPTSBUSINESS DEVELOPMENT
BRAND ESSENCE
DISTINCTION Valued by
CUSTOMERS Supported by
TRENDS
![Page 11: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/11.jpg)
VIDEO
AUDIT TRAINING
EXPERIENCES
TEC
HN
OLO
GY
IMAGERY
SOUNDS
MESSAG
ING
BRAN
D STA
NDARDS
TEM
PLA
TES
BRAND ESSENCE
BRAND CONCEPTSBUSINESS DEVELOPMENT
BRAND ESSENCE
Thinks Different
![Page 12: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/12.jpg)
So, Why Does Brand Matter?
![Page 13: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/13.jpg)
“Wake me up when the recession is over!”
![Page 14: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/14.jpg)
THE SOLUTION: NOT About Lowest Price
![Page 15: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/15.jpg)
GOOD NEWS: Customers Want Experience
Escape
Feel Like Somebody
Togetherness
Happiness
![Page 16: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/16.jpg)
6 Tips
For Better Place Brands
![Page 17: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/17.jpg)
Start With STRATEGY Tip 1
Design Place (Stage) & Experience (Performance)
![Page 18: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/18.jpg)
Strategy Should Define Your STORY
![Page 19: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/19.jpg)
Know What CUSTOMERS Want Tip 2
![Page 20: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/20.jpg)
e | merse Hotel Concept
Pre-Visit Guest Profile Match guests with local amenities
Social media technology network with other guests, community/businesses
Radical Innovation In Hospitality Awards
Hospitality Design Magazine
![Page 21: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/21.jpg)
Brand From The INSIDE OUT
Gary Kelly Chairman & CEO
Tip 3
![Page 22: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/22.jpg)
Script The EXPERIENCE SEQUENCE Tip 4
![Page 23: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/23.jpg)
Build RELATIONSHIPS Tip 5
![Page 24: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/24.jpg)
42% consult traveler reviews
Give them something to TALK ABOUT! Tip 6
![Page 25: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/25.jpg)
A Recap
![Page 26: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/26.jpg)
1. Start With STRATEGY
2. Know What CUSTOMERS Want
3. Brand From The INSIDE OUT
4. Script The EXPERIENCE SEQUENCE
5. Build RELATIONSHIPS
6. Give Them Something To TALK ABOUT
![Page 27: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/27.jpg)
Leverage Your INVESTMENT
![Page 28: Walker Brands HD09 Expo](https://reader038.vdocuments.site/reader038/viewer/2022110307/55654539d8b42ad7648b515e/html5/thumbnails/28.jpg)
Thank You!
walkerbrands.com
Twitter: @walkerbrands (#hdexpo09)
Facebook: Walker Brands
Download Today’s Slides on walkerbrands.com