Download - 交點台北Vol.11 - David Kuo - The 0 Step
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第零步驟計畫 : 尋 「推動」成功方程找式Fail Early & Fail Fast & Fail Less
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About me 有關於我
Father of Two兩個孩子爸爸
Agile + Project「 certification」 Trainer專案和敏捷式管理「證照」講師
C o-Founder of Askleilei
共同創辦人
Startup Weekend Mentor + Facilitator百人創業週末
導師
Angel Investor天使投資人
「O」 Step Program
第「O」計畫
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今天的主題today’s topic
分享如何成功「推動」
How to succeed in 「 launch 」」
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什麼是推動 ?what is launching?
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產產研發一個新 品Create a new product
推動的範例example of launch
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start to launch a new service推出一個新服務
推動的範例example of launch
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網路創作create web content
推動的範例example of launch
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推動的範例example of launch
實現你的夢想realize your dream
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推動的範例example of launch
開始推動你的理念運動start to a movement
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start to fundraise 開始募款
推動的範例example of launch
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... a Task
... a Project
... a Startup
... a Hobbit
... a Business
... a non-profit
工作專案新創嗜好事業非營利組織
有好多名稱it comes with all name
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有沒有人不想成功的 ?anyone does not succeed?
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推動的現況the reality is when launching ..
做一件新的事情 ~產產通常可能有或沒有 的 (1) 經驗 (2) 資源 (3) 學習對象
start something new that you may or may not have (1) experience (2) resource (3) bench mark
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什麼是成功推動的配方 ?so what’s the secret sauce to successful launch?
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成功的秘方the secret sauce
沒有
但是知道如何增加勝算
There is none
but know how to increase chance of success
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… 換句話說in another word …
科學的方法來找到自己的「成功方程式」透過測試和學習
scientific approach to search 「 your own
formula 」 by testing and learning
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尋找的思維the “search” practice
商業模式圖 Business Model Canvas 開發客戶 Customer Development by Steve Blank
敏捷式管理 Agile Engineering
24.04.13 17
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…一生中都以為「好像是」 ..I thought is with following
熱情 Passion 資源 Resource
認識很多人 Know a lot of people 點子 Idea
努力工作 Work hard enough 便宜更好 Cheaper better
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如何增加勝算呢 ?How to increase chance of success?• 所有對 [問題 ]和 [解決
方案 ]的假設都要被驗證
• 商業模式是 [找出來的 ]
• All assumption about [problem] and [solution] needs to be validated
• Business model is [searched]
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失敗越早,失敗越快,失敗越少。
Fail early, Fail fast Fail less
所以背後的精神是 ?the spirit behind is ….
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The Step
有沒有更簡單明瞭和系統化 ?Is there easy step to understand?
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「第零 驟」和「第零 驟計畫」步 步「What is the 0 step 」 & 「 the program? 」
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是個 [觀念 ]也是 [計畫 ]the concept and the program
第零 驟步 / The 0 step 簡單、易懂 [三個 : 成功關鍵核心概念 ]
Simple + Easy [3 critical success core-concept]
2013 第零 驟計畫步20 speech + online shareWorkshopSymposiumTeam mentoring & investing
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三個關鍵的核心概念3 easy critical core-concept
推動的目的 Objective of launch
推動的使命Purpose of launch
推動的方法Approach of launch
1
2
3
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1 推出的目的Objective of Launch
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推動的目的objective of launch
VS
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VS
推動的目的objective of launch
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VS
推動的目的objective of launch
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關鍵Key
如果沒有再解決問題產 就無法創照價 沒人願意 $
產 可能無法永續經營
If you are not solving a problemthere is no value, and no one is paying產 not financial viable, sustaining
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2推出的使命Purpose of Launch
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Purpose of launch推出的使命
為何推出 Why launch? 為何是你 Why you?
誰會來支持你 Who will support you?你或你的團隊會 天早上五點每爬起來 ? Will you and your team get up 5am for next 6 months?你有和一百位驗證 ? Will you go out speak to 100 people to validate?
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關鍵Key
People “buy/support” WHY you do, not “who/what” you do
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範例example
找回與童年伙伴一起流汗的回憶 (sportogether) 幫有 人找到真愛緣 (askleilei)
幫台灣人找回自然的原味 (happy fins) 找回自己肢體的感動 (Gloudee)
Is there a image? Is your eye shine?
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3推出的方法Approach of Launch
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推動的方法Approach of Launch
•Known Problem•Known Solution•Clear Target Customer
•Unknown Problem•Unknown Solution•Unvalidated Persona
Customer Development
Operation Optimization
http://steveblank.com/
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>> 9 things startup should focus and worry about>> search and validate before writing a business plan >> tool to assemble assumption/guess/ hypothesis
關鍵Key
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洞見的範例 / example of “insight” (key success companies)要和自己的「沒有找到的朋友」而不是陌生人要「方便」而不是「容量或權限」要的「即時 態」而不是「等待的文章」狀要的「清楚大大的字」而不是語音或照片
關鍵Key
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為何開始 ?why start to search?
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always on my mind一直在我心中
我一直嘗試 What I have tried• 16: 參加社團• 18: 和爸爸媽媽公司實習• 20: 去念工廠管理碩士• 25: 做大型專案• 32: 參加了兩次別人的創業• 34: 取得認證• 35: 成為專案管理認證講師• 36: 成立了 Taiwan Professional• 37: 辦了四十場場大小活動• 37: 飛去德國• 38: 主持了七場百人創業活動
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一開始為自己尋找start with my own search
不知道為何會失敗Don’t know why I fail
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問題what’s the problem
好像沒有人知道no one seems to know
Why Apple succeed? Why other failed?
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為何這對我們和台灣很重要why is it important to Taiwan?
公司營運不佳 工作和薪資 社會問題
Kids Value Future
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【明確】的問題定義 Problem Known
【不明確】的問題定義Problem Unknown
【明確】的解決方案Solution Known
設計 /開發
新創 ( 部內 +外部 )
【不明確】的解決方案Solution Unknown
其中一個因子One of Root Cause
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其中一個因子One of Root Cause
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對我深愛的家人和有 的伙伴緣my commitment to my love ones
找回「創新者」實現使命的本能
~ 任何年紀和背景 ~