C³t^mamPn¡vVol 3 Issue 4 May 2019
In-X-bv-°p-∂ k-º-Zv hy-h-ÿ-bpw -!Ip-Xn-°p-∂ sXm-gn-en-√m-bv-a-bpw --
_m¿-_¿ F-ßn-s\tIm-So-iz-c-\m-b kw-cw-`-I-\m-bn?
I-gn-™ I-fn-b-√ t{_m, \-Ωƒ C-\n
Im-Wm≥ t]m-Ip-∂ I-fn
contents
Chief EditorTom Jose
Assistant Editor:Sabeena T.K,
Reshma Subin
Sub Editors :Jewad P.S,
Nideesh V.T General Manager :
Susan Abraham
Marketing :Robison, Tomin K. Joy
Design & Layout:Cochin Digital Media
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KochiAdlink India Pvt.Ltd.,
Semar Current BusinessCorporation,
Near Focus Computers,Mamangalam, Kochi.
May 2019 Vol 3 Issue 4
contents
4
Info Magic May 2019 3
C³t^mamPn¡vDIGITAL BUSINESS MAGAZINE
112288I-gn-™ I-fn-b-√
t{_m, \-Ωƒ C-\n Im-Wm≥ t]m-Ip-∂ I-fn
tdm-t_m-´p-I-fp-sS ]n-d-hn Cu
H-º-Xp-h-b-kp-Im-c-s‚ssI-I-fn-eq-sS
In-X-bv-°p-∂ k-º-Zv hy-h-ÿ-bpw -! Ip-Xn-°p-∂ sXm-gn-en-√m-bv-a-bpw -
26 Im-c-s‚ kw-cw-`w 3 h¿-jw sIm-≠v 72 cm-Py-ß-fn¬
_m¿-_¿ F-ßn-s\tIm-So-iz-c-\m-b kw-cw-`-I-\m-bn?
tI-c-f-Øn-s‚ Im¿-jn-I C-Xn-lm-kw;
Izn‚¬ tKm-]n
<<2288
35
3322
CCOOVVEERR SSTTOORRYY
Info Magic May 2019 4
-km-º-Øn-I C-¥y-sb kw-_-‘n-®n-S-tØm-fw G-sd \n¿-
Æm-b-I-am-bn-cp-∂ H-cp A¿-≤ Z-i-I-am-Wv 2014 ˛19 .
2014¬ C-¥y-bn¬ H-cp `-c-W-am-‰w D-≠m-b-t∏mƒ {]-Xo-
£-Iƒ-°v B-Im-i-tØm-fw D-b-cw h-®n-cp-∂p. H-cp-]-s£ k-ao-]-Im-e-
Øv C-¥y≥ k-º-Zv-L-S-\-bp-sS Ip-Xn-∏n-\v G-‰-hpw ]m-I-am-b H-cp L-´-
am-bn-cp-∂p C-sX-∂pw hn-ti-jn-∏n-°mw. Im-c-W-ß-fp-≠v. A-Xn¬ G-
‰-hpw {]-[m-\w B-tKm-f am¿-°-‰n¬ {Iq-Uv Hm-bn¬ hn-e {]-I-S-am-bn Ip-
d-™p F-∂-Xm-Wv. _m-c-en-\v 140 tUm-f-dn-\v ap-I-fn-se-Øn-bn-cp-∂ hn-e
]-e L-´-ß-fn-em-bn Ip-d-™v 57 tUm-f¿ h-sc-sb-Øn. \-tc-{μ tam-Zn-°v
ho-Wp In-´n-b G-‰-hpw A-\p-Iq-e-am-b A-h-k-cw. H-∏w C-¥y-bn¬ I-gn-
™ A-©v h¿-j-hpw h-f-sc {]-Xn-Iq-e-am-b Im-em-h-ÿ ]n-g-hpw kw-`-
hn-®n-cp-∂n-√. F-∂m¬ G-‰-hpw A-\p-Iq-e-am-b km-l-N-cy-߃ . ]-e-Xpw
D-≠m-bn-´pw 2019 ¬ tam-Zn `-c-W-Øn-\v Xn-c-io-e Xm-gv-Øp-tºmƒ C-¥y ]-
c-a Z-b-\o-b-am-b km-º-Øn-I ÿn-Xn-bn-te-°v Iq-∏p Ip-Øn-b Im-gv-N-
bm-Wv \-ap-°v Im-tW-≠n-h-cp-∂-Xv
In-X-bv-°p-∂ k-º-Zv hy-h-ÿ-bpw -! Ip-Xn-°p-∂ sXm-gn-en-√m-bv-a-bpw --
tPm¿-Pv tPm-k-^v ]-d-hq¿
A-\p-Iq-e-am-b km-l-N-cy-߃ ]-e-Xpw D-≠m-bn-´pw2019 ¬ tam-Zn `-c-W-Øn-\v Xn-c-io-e Xm-gv-Øp-tºmƒ C-¥y ]-c-a Z-b-\o-b-am-b km-º-Øn-I ÿn-Xn-bn-te-°vIq-∏p Ip-Øn-b Im-gv-N-bm-Wv\-ap-°v Im-tW-≠n-h-cp-∂-Xv
km
CCOOVVEERR SSTTOORRYY
Info Magic May 2019 5
\-S-]-Sn tZm-j-߃A-£-cm¿-∞-Øn¬ C-¥y≥ k-º-Zv-L-S-\-sb X-I¿-
sØ-dn-™ ln-am-e-b≥ ª-≠-dm-bn-cp-∂p 2016 \-hw-_¿
F-´n-\v \-S-∏m-°n-b t\m-´v \n-tcm-[-\w. C-Xv C-¥y≥ k-º-
Zv--hy-h-ÿ-°v D-≠m-°n-b \-„w A-]-cn-lm-cy-am-Wv. \-√
h-f¿-® t\-tS-≠n-bn-cp-∂ L-´-Øn¬ Xp-S¿-®-bm-bn B-dv
ss{X am-k-ß-fn¬ km-º-Øn-I h-f¿-® Xm-tgm-´v t]m-bn.
Np-cp-ßn-b-Xv H-∂v ˛ H-∂-c i-X-am-\w ap-t∂-td-≠n-bn-cp-
∂ Pn Un ]n c-≠p i-X-am-\-Øn-te-sd C-Sn-™p. A-Xv I-
W-°p-I-fn¬. b-Ym¿-∞-Øn¬ kw-`-hn-® \-„w I-W-s°-
Sp-∏n-\pw A-∏p-d-am-Wv. Im¿-jn-I cw-K-sØ-bpw sN-dp-In-
S, C-S-Ø-cw, ]-c-º-cm-K-X hy-h-km-b ta-J-e-I-fp-sS A-S-
°w \-„-sØ tI-h-ew A-°-߃ sIm-≠v Xn-´-s∏-Sp-
Øm-hp-∂-X-√.
t\m-´v \n-tcm-[-\w \-S-∏m-°n-b-Xn-\v ti-jw, 2016 ap-X¬
2018 h-sc-bp-f-f c-≠v h¿-j-°m-e-b-f-hn¬ cm-Py-Øv 50
e-£w t]¿-°v sXm-gn¬ \-„-s]-´-Xm-bp-≈ G-‰-hpw ]p-Xn-
b I-W-°p-Iƒ ]p-d-Øp h-∂n-´p-≠v.
_w-Kv--fp-cq-hn-se A-knw t{]w-Pn k¿-h-I-em-im-e \-S-
Øn-b ]T-\ dn-t∏m¿-´n-em-Wv 50 e-£w sXm-gn-em-fn-I-fp-
sS A-∂w ap-´n-®-Xv tam-Zn k¿-°m¿ sIm-≠p h-∂ t\m-´v
\n-tcm-[-\-am-bn-cp-∂p F-∂v sh-fn-s∏-Sp-Øp-∂-Xv. sXm-
gn¬ hym-]-I-am-bn \-„-s∏-Sp-∂ {]-Xn-`m-kw Xp-S-ßn-b-Xv
t\m-´v \n-tcm-[-\w \-S-∏m-°n-b 2016 \-hw-_-dn-\v ti-j-ap-
f-f am-k-ß-fn-em-bn-cp-∂p-sh-∂v I-W-°pƒ D-≤-cn-®v dn-
t∏m¿-´v ]-d-bp-∂p. hn-Zym-`ym-k-ap-≈-h-cpw C-√m-Ø-h-cp-
am-b sXm-gn-em-fn-I-sf C-Xv _m-[n-®-Xm-bpw dn-t∏m¿-´v sh-
fn-s∏-Sp-Øp-∂p.
2016 \v ti-jw cm-Py-sØ ]p-Xn-b sXm-gn-e-h-k-c-ß-
fpw K-Wy-am-bn Ip-d-™p. tI-{μ k¿-°m-cn-s‚ Io-gn-ep-
≈ I¨-kyq-a¿ ]n-c-an-Uv k¿-sh-sb (kn Fw sF C-˛-
kn ]n Un F-Iv--kv) A-Sn-ÿm-\-s∏-Sp-Øn-bm-Wv cm-Py-
sØ sXm-gn¬ hn-]-Wn-sb Ip-dn-®p-≈ ]T-\w \-S-Øn-b-Xv.
I-gn-™ 45 h¿-j-Øn-\n-S-bn-se G-‰-hpw cq-£-am-b sXm-
gn-en-√m-bv-a F-∂ \m-j-W¬ km-ºnƒ k¿-th Hm¿-K-ss\-
tk-j-s‚ dn-t∏m¿-´v _n-kn-\-kv Ãm≥-tU¿-Uv Zn-\-]-{Xw
]p-d-Øp hn-´-Xv G-sd hn-hm-Z-߃ kr-„n-®n-cp-∂p. F-√m-
Ø-cw ]T-\-߃-°pw A-∏p-dw sXm-gn-√m-bv--a A-Xn-cq-£-
am-bn am-dn-bn-cn-°p-∂p-sh-∂-Xv P-\-߃-°v t\-cn-´v A-
\p-`-h-th-Zy-am-b Im-cy-am-Wv.
Cu \-S-]-Sn-sb Xp-S¿-∂v Im¿-jn-I ta-J-e-bn-se X-I¿-
® F-ºm-Spw N¿-® sN-øp-I-bm-Wv. I-gn-™ A-©v h¿-j-
°m-e-Øv Im¿-jn-I ta-J-e-bn-se i-cm-i-cn h-f¿-® 2 .4 i-
X-am-\-am-bn Ip-d-™p. sXm-gn¬ \¬-Ip-∂ Im-cy-Øn-epw
tIm-Sn-I-W-°n-\m-fp-I-fp-sS D-]-Po-h-\ am¿-Kw F-∂ \n-e-
bn-epw ]-cn-tim-[n-°p-tºmƒ C-Xv h-f-sc ]-cn-an-X-am-b h-
f¿-®-bm-Wv. c-≠mw bp ]n F `-c-W-Im-e-sØ i-cm-i-cn
h-f¿-®-bm-b 4 .6 i-X-am-\w F-∂ tXm-Xn¬ \n-∂m-Wv Cu
ho-gv-N. Im¿-jn-I ta-J-e-bn-se Cu ap-c-Sn-∏v k-º-Zv--hy-h-
ÿ-sb A-£-cm¿-∞-Øn¬ H-cp 't_m-´n¬ s\-°n-te-°v'
F-Øn-®p. am¿-°-‰n-se Un-am‚n-s\ C-Xv h-f-sc {]-Xn-Iq-
e-am-bn _m-[n-®p. D-ev-]m-Z-\ ap-c-Sn-∏n-te-°pw km-º-Øn-
I am-μy-Øn-te-°p-am-Wv C-Xv \-bn-®-Xv. sN-dp-In-S , C-S-
Ø-cw ta-J-e-sb C-Xv s]-s´-∂v _m-[n-®p-sh-¶n¬ ]n-∂o-
Sv C-Xv hy-h-km-b ta-J-e-bn-te-°pw B-gv-∂n-d-ßn. I-gn-
™ 15 h-cv-j-Øn-\-Sn-bn¬ C-cp-N-{I hm-l-\ hn-]-Wn-
bn¬ C-Xm-Zy-am-bn hn-ev-]-\ Ip-d-™p. 2019 P-\p-h-cn ˛
Info Magic May 2019 6
CCOOVVEERR SSTTOORRYY
am¿-®v Im-e-b-f-hn¬ hn-ev-]-\ Ip-d-™-Xm-bn skm-ssk-
‰n Hm-^v C-¥y≥ Hm-t´m-sam-ss_¬ am-\p-^m-Iv-‰-td-gv--kn-
s‚ dn-t∏m¿-´n¬ ]-d-bp-∂p. C-¥y-bn¬ I-gn-™ 18 h¿-
j-am-bn {]-h¿-Øn-°p-∂ tlm-≠ I-º-\n \-S-∏v km-º-
Øn-I h¿-j-Øn¬ D-Xv-]m-Z-\w 15 ˛20 i-X-am-\w sh-´n-Ip-
d-°m≥ Xo-cp-am-\n-®n-cn-°p-I-bm-Wv. Im¿-jn-I ta-J-e-bn-
se X-f¿-®-bm-Wv C-Xn¬ {]-Xn-^-en-°p-∂-Xv. Im-c-Ww
A¿-_≥ ta-J-e-sb A-t]-£n-®v hn-ev-]-\ Ip-d-™n-cn-
°p-∂-Xv {Km-ao-W ta-J-e-bn-em-Wv.
C-¥y-bp-sS N-cn-{X-Øn¬ B-Zy-am-bn `q-cn-]-£w Im-
cv-jn-tIm-ev-]-∂-߃-°pw hn-e Ip-Ø-s\ C-Sn-™p. H-cp
In-tem k-hm-f D-ev-]m-Zn-∏n-°m≥ \m-ep ap-X¬ B-dv cq-
] h-sc th-≠ ÿm-\-Øv In-´n-b hn-e 50 ss]-k. C-Ω-
´n¬ an-°-hm-dpw F-√m Im¿-jn-I D-Xv-]-∂-߃-°pw hn-
e \m-a-am-{X-am-bn. Im¿-jn-I ta-J-e-bn¬ \n-∂pw hn-´p-
\n¬-tI-≠ kn-Yn-Xn-bm-Wv C-¥y-bn¬ C-∂v I¿-j-I¿-
°p-≈-Xv . ]-ip, Im-f Xp-S-ßn-b ar-K-ß-sf sIm-√m-t\m,
hn¬-°m-t\m ]m-Sn-s√-∂v h-∂-tXm-sS Ir-jn \-S-Øp-∂-
Xv G-sd _p-≤n-ap-´p-≈-Xm-°n.
{]-tbm-K-Øn¬ ]m-fn-b
Pn F-kv Sn sXm-´p-]n-∂m-se h-cn-I-bm-Wv a-s‰m-cp Xp-•-Iv ]-cn-jv--
Im-cw, Pn F-kv Sn F-∂ Hm-a-\-t∏-cn¬. X-Xz-Øn¬ \-
s√m-cp \o-°-am-sW-∂v hn-e-bn-cp-Øn-bm-epw {]-tbm-K-
Øn¬ C-{X ]m-fn-b H-cp \-S-]-Sn k-ao-] Im-e-Øp-≠m-bn-
´n-√. am-{X-hp-a-√ 28 i-X-am-\w Pn F-kv Sn F-∂ tem-I-
sØ X-s∂ h-en-b \n-Ip-Xn \n-c-°pw A-Sn-t®-ev-]n-°p-I-
bm-bn-cp-∂p. C-Xv G-sd-°p-sd sN-dp-In-S , C-S-Ø-cw hym-
]m-c ta-J-e-bp-sS A-¥-I-\m-bn am-dn.
C-¥y≥ cq-]-bv-°v ap≥-]n-√m-Ø hn-[-Øn-ep-≈ aq-
ey-Ø-I¿-® {]-I-S-am-b-Xpw k-º-Zv--hy-h-ÿ-sb sN-dp-Xm-
sbm-∂p-a-√ D-e-®-Xv. I-gn-™ 12 am-k-Øn-\n-S-bn¬ am-
{Xw cq-] t\-cn-´-Xv 13 i-X-am-\w X-I¿-®-bm-Wv. tUm-f-dn-
s\-Xn-sc cq-]-bp-sS hn-e N-cn-{X-Øn-se G-‰-hpw h-en-b
\n-c-°m-b 73 cq-]-bn-se-Øn-b-Xpw I-gn-™ h¿-j-am-bn-
cp-∂p. Cu X-f¿-®-sb A-Xn-Po-hn-°m≥ C-¥y-°v I-gn-
bp-tam F-∂-Xpw B-i-¶ D-b¿-Øp-∂ tNm-Zy-am-Wv.
h-f¿-® Xm-tg-°vA-©v h¿-jw ap-ºv tem-I-sØ {]-ap-J km-º-Øn-I
i-‡n-I-fm-b A-ta-cn-°-bv-°pw ssN-\-bv-°p-sam-s°
sh-√p-hn-fn-bp-b¿-Øn-s°m-≠v h-f¿-∂p h-∂ C-¥y-bp-
sS km-º-Øn-I-cw-Kw C-∂v I-S-∂p-t]m-Ip-∂ A-h-ÿ
km-º-Øn-I \n-co-£-I-sc A-¤p-X-s∏-Sp-Øp-∂-Xm-Wv.
t\m-t_¬ k-Ωm-\ tP-Xm-hpw tem-I km-º-Øn-I im-
kv-{X-Øn-\v C-¥y-bp-sS kw-`m-h-\-bp-am-b tUm. A-a¿-
Xy sk≥ Cu A-]-I-S-߃ h-f-sc ap-tº Nq-≠n-°m-
Wn-®n-cp-∂p. ]-s£ A-t±-l-Øn-s‚ ap-∂-dn-bn-∏p-Iƒ
_-[n-c-I¿-W-ß-fn-em-Wv ]-Xn-®-Xv.
sk-∂pw A-t±-l-Øn-s‚ kp-lr-Øpw tem-I-{]-i-kv-
X km-º-Øn-I Nn-¥-I-\p-am-b Po≥ {Uo-sk-bpw tN¿-
s∂-gp-Xn-b 'B≥ A¨-sk¿-ss´≥ t•m-dn C-¥y B‚ v
C-‰v--kv tIm¨-{S-Un-£≥-kv' F-∂ ]p-kv-X-I-Øn-s‚
ln-μn ]-Xn-∏v A-h-X-cn-∏n-®p kw-km-cn-°p-tºm-gm-bn-cp-
∂p \-tc-{μ tam-Zn k¿-°m-cn-s‚ km-º-Øn-I \-b-߃-
CCOOVVEERR SSTTOORRYY
Info Magic May 2019 7
s°-Xn-sc A-a¿-Xy sk≥ cq-£-am-b hn-a¿-i-\-߃ A-
gn-®p-hn-´-Xv. tam-Zn k¿-°m¿ A-[n-Im-c-Øn-se-Øn-b 2014
ap-X¬ C-¥y km-º-Øn-I \-b-ß-fn¬ sX-‰m-b Zn-i-bn-
te-°v F-Sp-Øp-Nm-´-am-Wv \-S-Øn-b-sX-∂v A-t±-lw ]-d-
™p. km-º-Øn-Z hn-Z-Kv-[-sc A-¤p-X-s∏-Sp-Øn A-Xn-
th-Kw h-f¿-∂ H-cp km-º-Øn-I hy-h-ÿ h-f-sc Z-b-\o-
b-am-bn ]n-t∂m-´-Sn-°p-∂ Im-gv-N-bm-Wv Im-Wp-∂-sX-∂pw
A-t±-lw Nq-≠n-°m-´n.
\-tc-{μ-tam-Zn-bp-sS `-c-W-Øn≥-Io-gn¬ C-¥y-bp-sS
km-º-Øn-I A-k-a-Xz-hpw Pm-Xn-hn-th-N-\-ß-fpw h¿-[n-
®p-h-cn-I-bm-sW-∂pw sk≥ A-`n-{]m-b-s∏-´p. C-Xv ]-cn-l-
cn-°m≥ bm-sXm-cp {i-a-ß-fpw tam-Zn k¿-°m¿ \-S-Øp-
∂n-s√-∂pw I-°q-kp-I-fpw Hm-S-I-fpw sh-dpw ssI-Iƒ
sIm-≠v hr-Øn-bm-°p-∂ a-\p-jy-cp-sS B-h-iy-߃ ]-
cn-K-Wn-°-s∏-Sp-∂n-√ F-∂pw A-t±-lw Nq-≠n-°m-´n.
A-a¿-Xy sk-∂n-s‚ A-`n-{]m-b-߃ i-cn-sh-bv-°p-∂
\n-co-£-W-ß-fm-Wv B-tKm-f-[-\-Im-cy G-P≥-kn-I-fpw
C-t∏mƒ C-¥y-sb Ip-dn-®v ]-¶p-sh-bv-°p-∂-Xv. I-gn-™
H-cp Z-i-I-Øn¬ Iq-Sp-X-em-bn t\-cn-´p-sIm-≠n-cp-∂ km-
º-Øn-I-am-μy-Øn¬ \n-∂v B-tKm-f k-º-Zv--hy-h-ÿ A-
Xn-th-Kw I-c-I-b-dp-∂p-≠v. F-¶n-epw am-μy-Øn-s‚ k-a-
b-Øpw \-√ {]-I-S-\w Im-gv-N-sh-® C-¥y≥ k-º-Zv hy-h-
ÿ ]n-t∂m-´-Sn-°p-∂-Xm-bn sF-Fw-F-^v ( A-¥m-cm-{„
\m-Wy \n-[n) \-S-Øn-b ]T-\-߃ kq-Nn-∏n-°p-∂p.
2017˛18 km-º-Øn-I h¿-jw B-tKm-f k-º-Zv hy-h-ÿ
3.6 i-X-am-\w h-f¿-® ssI-h-cn-°p-sa-∂v hn-e-bn-cp-
Øp-∂ sF-Fw-F-^v C-¥y-bp-sS {]-Xo-£n-X h-f¿-® 6.7
i-X-am-\-Øn-te-°v Xm-gv-Øn-bn-cp-∂p. ap≥-h¿-jw I-W-
°m-°n-bn-cp-∂-Xn-t\-°mƒ 0 .5 i-X-am-\w Ip-d-hm-Wv C-
Xv. t\m-´v A-km-[p-hm-°-epw N-c-°p-tk-h-\ \n-Ip-Xn(Pn-
F-kv-Sn)bp-sS h-c-hpw C-¥y-bp-sS h-f¿-®-sb ]n-t∂m-´-Sn-
®-Xm-bn sF-Fw-F-^v ]-d-bp-∂p. C-¥y-bn¬ 7.4 i-X-am-
\w h-f¿-®-bm-Wv Cu km-º-Øn-I h¿-jw sF-Fw-F-^v
{]-Xo-£n-°p-∂-Xv.
C-\n-sb-¥v ? C-Xv H-cp an-ey¨ tUm-f¿ tNm-Zy-am-Wv. ]p-Xp-Xm-bn
h-cp-∂ k¿-°m-cn¬ \n-∂pw C-¥y≥ P-\-X h-f-sc-tb-sd
{]-Xo-£n-°p-∂p. A-Xn¬ cm-lp¬ Km-‘n Nn-e {]-Xo-£-
Iƒ ]-¶v h-°p-∂p. C-\o-I-hm-en-‰n em-_v t]m-ep-≈ Nn-e
ÿm-]-\-ß-fpw c-Lp-dmw cm-P-s\ t]m-ep-≈ km-º-Øn-I
hn-Z-Kv-[-cp-sS-bpw k-l-I-c-W-tØm-sS Nn-e {]-Xo-£-Iƒ
' \ym-bv ' t]m-ep-≈ ]-≤-Xn-I-fp-sS cq-]-Øn¬ A-t±-lw
\¬-Ip-∂p. C-Xn-\p ]-Ww C-hn-sS F-∂m-Wv A-t±-l-
sØ F-Xn¿-°p-∂-h-cp-sS tNm-Zyw. A-Xn-\v A-t±-lw X-
s∂ D-Ø-c-hpw \¬-In-bn-´p-≠v. I¿-j-I-cp-sS D-Xv-]-∂-
߃-°v hn-e In-´p-I-bm-Wv ]-c-a {]-[m-\-am-b Im-cyw.
sh-dp-sX ]-Ww sIm-Sp-°p-I F-∂v ]-d-bp-∂-Xv k-º-Øn-
s‚ D-Xv-]m-Z-\-a-√ . k-º-Øn-s‚ D-Xv-]m-Z-\w \-S-°-W-sa-
¶n¬ km-º-Øn-I cw-Kw k-{In-b-am-I-Ww. A-Xp-≠m-
Im≥ C-∂-sØ km-l-N-cyw A-\p-Iq-e-a-√. A-Xv a-Æn¬
]-Wn-sb-Sp-°p-∂ I¿-j-I-cn-eq-sS km-[y-am-Ipw F-∂v A-
t±-lw hn-iz-kn-°p-∂p . H-cp ]-cn-[n h-sc A-Xm-Wv k-
Xyw . H-cp-]-t£ C-t∏m-g-sØ `-c-Wm-[n-Im-cn-Iƒ C-Xv
a-\- n-em-°m-sX {]-h¿-Øn-®-Xm-Wv C-t∏mƒ C-¥y t\-cn-
Sp-∂ {]-Xn-k-‘n-°v Im-c-W-hpw.
Sudheer BabuManaging DirectorDe Valor ManagementConsultants (P) Ltd, KochiPh: 9895144120Email: [email protected]: www.sudheerbabu.in
CCOOLLUUMMNN
I-gn-™ I-fn-b-√ t{_m, \-Ωƒ C-\n Im-Wm≥ t]m-Ip-∂ I-fn
am-‰-߃ kw-`-hn-°p-∂-Xv--{Zp-X-K-Xn-bn-em-Wv. im-kv-{X-hpw km-t¶-Xn-I-X-bpw h-f-cp-∂-Xn-\-\p-k-cn-®v am-‰-ß-fpw io-{Lw kw-`-hn-®psIm-≠n-cn-°p-∂p.
-e-Øn≥-sd Xq-h-ep-Iƒ
sIm-gn-™p ho-gv-sI {`m-
¥-am-b th-K-X-bn¬ am-
‰-߃ kw-`-hn-®p-sIm-≠n-cn-°p-∂ Im-gv-N-
bm-Wv \mw I-≠p-sIm-≠n-cn-°p-∂-Xv. ap-S-
¥n \o-ßp-∂-h \-Ωp-sS £-a-sb ]-co-£n-
®p Xp-S-ßn. Po-hn-X-Øns‚ th-K-X h¿-≤n-
°pw-tXm-dpw Np-‰p-ap-≈ h-
kv-Xp-°-fp-tS-bpw kw-`-h-
ß-fp-tS-bpw th-K-X \-ap-
s°m-cp hn-j-b-am-bn-Øp-S-
ßn. C-∂v ÿ-e-߃ X-Ωn-
ep-≈ A-I-ew Ip-d-™p.
cm-hn-se t]m-bn ssh-Io-´v
a-S-ßn h-cmw F-∂ \n-e-bn-
em-bn cm-Py-߃ X-Ωn-ep-
≈ Zq-cw. km-t¶-Xn-I-X-bp-
sS h-f¿-® Cu th-K-X-°v
B-°w Iq-´n-s°m-≠n-cn-
°p-∂p. am-‰-߃ kw-`-hn-
°p-∂-Xv-- {Zp-X-K-Xn-bn-em-
Wv. im-kv-{X-hpw km-t¶-Xn-
I-X-bpw h-f-cp-∂-Xn-\-\p-
k-cn-®v am-‰-ß-fpw io-{Lw
kw-`-hn-®p sIm-≠n-cn-°p-
∂p.
Im
Info Magic May 2019 8
_nkn\kpw A¸w Nn´bpw
I-Æ-S-®p Nn-Ωpw
th-K-Øn¬...
Cu th-K-X _n-kn-\-kv cw-K-Øpw {]-I-S-am-Wv. bm-Ym-
ÿn-Xn-I hn-izm-k-ß-sf I-S-]p-g-°n-s°m-≠v ]p-Xn-b B-
i-b-ß-fpw, Nn-¥-I-fpw, X-{¥-ß-fpw, C-S-s]-S-ep-I-fpw cw-
K-{]-th-iw sN-øp-∂p. C-∂-se h-sc hn-]-Wn Io-g-S-°n `-
cn-®p sIm-≠n-cp-∂ D-Xv-]-∂w H-cp kp-{]-`m-X-Øn¬ A-{]-
Xy-£-am-Ip-∂p. am¿-°-‰n¬ A-\n-tj-[y-ÿm-\w h-ln-®p
sIm-≠n-cn-°p-∂ H-cp I-º-\n s]-s´-∂v A-S-®p-]q-´n-t∏m-Ip-
∂p. sXm-gn-en-S-ß-fn¬ tPm-en-°v bm-sXm-cp D-d-∏pw C-√m-
sX-bm-Ip-∂p. e-£-°-W-°n-\v--
cq-] i-º-fw hm-ßn-bn-cp-∂ H-cmƒ D-d-ßn F-gp-t∂¬-°p-
tºmƒ sXm-gn¬-c-ln-X-\m-Ip-∂p. \mw I-≠p-sIm-≠n-cn-
°p-∂ Nn-e bm-Ym¿-∞y-߃ am-{X-am-Wn-Xv.
km-aq-ly, cm-{„o-b, ssh-⁄m-\n-I, im-kv-{X, hy-h-
km-b cw-K-ß-fn¬ kw-`-hn-®p sIm-≠n-cn-°p-∂ A-Xy-¥w
th-K-X-bm¿-∂ Cu am-‰-ß-fn¬ \n-∂pw H-cp H-fn-t®m-´w
km-[y-a-√. I-gn-™p-t]m-b C-cp-]-Ø-©v h¿-j-ß-fn¬
kw-`-hn-® am-‰-߃ F-{X \n-km-cw F-∂v C-\n h-cm≥
t]m-Ip-∂ A-©p h¿-j-߃ \-sΩ ]Tn-∏n-°pw. \mw \n-
co-£n-®m¬ \-Ωp-sS Nn-¥-I-fp-sS th-K-X h-sc h¿-≤n-®n-
´p-≠v F-∂v Im-Wp-hm≥ I-gn-bpw. \-Ωp-sS Ip-´n-I-fp-sS Nn-
¥-I-fp-sS, {]-h¿-Øn-I-fp-sS th-K-X H-∂v \n-co-£n-°q.
Cu bm-Ym¿-∞yw \-ap-°v t_m-[y-s∏-Spw.
_mw-•q-cpw ssN-\-bpw
\-ap-°n-t∏mƒ H-cp-t]m-sea-e-bm-f-Øn-se hym-]m-cn-Iƒ ap≥-]v a-{Zm-kn-te-°pw
_mw-•q-cp-sam-s° t]m-Ip-∂ t]m-se F-{X em-L-h-Øn-
em-Wv C-t∏mƒ ssN-\-bn-epw B-{^n-°-bn-epw A-ta-cn-°-
bn-ep-sam-s° t]m-bn h-cp-∂-Xv. C-∂v ho-Sn-\-Sp-Øp-≈
s]-´n-°-S-I-fn¬ h-sc hn-tZ-i D-Xv-]-∂-߃ e-`y-am-Wv. I-
gn-™ Zn-h-kw ssN-\-bn¬ t]m-bn h-∂ sIm-®n-bn-se H-
cp hym-]m-cn ]-d-™p C-t∏mƒ bp F C t]m-se-bm-bn F-
I-v-kn-_n-j≥ Im-e-L-´-Øn-se ssN-\ F-∂v. F-tßm-´v
Xn-cn-™m-epw a-e-bm-fn-Iƒ. A-t±-lw X-am-i-°v H-cp Im-
cyw Iq-Sn Iq-´n tN¿-Øp. ssN-\m-°m¿ a-e-bm-fw ]Tn-°p-
∂ Im-ew hn-Zq-c-a-√. C-∂v a-‰v cm-Py-ß-fn-se F-I-v-kn-_n-
j-\p-I-fn¬ ]-s¶-Sp-°p-∂-h-cn¬ K-Wy-am-b H-cp hn-`m-Kw
\-Ωƒ a-e-bm-fn-I-fm-Wv.
I-S¬ I-S-∂v _n-kn-\-kp-IƒC-t¥m-t\-jy-bn¬ _n-kn-\-kv B-cw-`n-°p-hm≥ t]m-
Ip-∂ H-cp a-e-bm-fn _n-kn-\-kp-Im-c-s\ Cu A-Sp-Ø Zn-
h-kw ]-cn-N-b-s∏-Sp-I-bp-≠m-bn. tI-c-f-Øn¬ h-f-sc hn-
P-b-I-c-am-bn D-Xv-]m-Z-\w \-S-Øp-∂ _n-kn-\-kn-s‚ A-Sp-
Ø-L-´w A-t±-lw πm≥ sN-øp-∂-Xv C-t¥m-t\-jy-bn-em-
Wv. ^m-Œ-dn-bp-sS ]-Wn G-I-tZ-iw I-gn-™p H-∂p c-≠v
am-k-Øn-\p-≈n¬ ]-co-£-Wm-Sn-ÿm-\-Øn-ep-≈ D-Xv-]m-Z-
\w B-cw-`n-°pw. h-en-b hn-Zym-`ym-k-sam-∂p-an-√m-Ø H-cp
km-[m-c-W-°m-c-\m-b X-\n \m-S≥ hy-h-km-bn. ]-t£ A-
t±-l-Øn≥-sd Im-gv-N-∏m-Sv H-´pw X-s∂ \m-S-\-√ A-Xv A-
¥¿-tZ-io-b-X-e-Øn-em-Wv.
\mw A-dn-bm-Ø F-{X-tbm _n-kn-\-kp-Iƒ Cu a-
Æn¬ \n-∂pw h-f¿-∂v A-¥m-cm-{„-X-e-Øn-te-°v ]-S¿-∂n-
cn-°p-∂p. tI-c-f-Øn-se Nn-e hn-Zq-c {Km-a-ß-fn¬ \n-∂pw
h-sc B-cpw A-dn-bm-Ø F-{X-tbm _n-kn-\-kp-Im¿ B-
tcm-Spw an-≠m-sX, B¿-°pw ap-∂n¬ K¿-Δp Im-´m-sX, kz-
bw {]-Z¿-in-∏n-°m-sX B-tKm-f-X-e-Øn¬ h-f¿-∂p I-gn-
CCOOLLUUMMNN
Info Magic May 2019 9
CCOOLLUUMMNN
™p. tI-c-f-Øn-s‚ _n-kn-\-kv tem-I-Øv A-¤p-Xw Im-
´n-b, B-cp-tS-bpw Zr-„v-Sn-bn¬-s∏-Sm-Ø F-{X-tbm an-I-®
_n-kn-\-kp-Im¿ C-∂v tem-I-Øn-s‚ ]-e-`m-K-ß-fn¬ th-
cp-Iƒ B-gv-Øn-°-gn-™p.
I-S-epw B-Im-i-hpw h-gn-am-dp-∂p
Po-hn-X-Øn¬ kzm-`m-hn-I-am-bn kw-`-hn-® th-K-X _n-
kn-\-kn≥-sd-bpw K-Xn am-‰n-a-dn-®p. _n-kn-\-kn-\v ap-∂n¬
I-S-epw B-Im-i-hpw h-gn-am-dp-I-bm-Wv. tI-c-f-Øn¬ D-
≠m-°p-∂ H-cp D-Xv-]-∂w C-∂v a-e-bm-fn-Iƒ-°v am-{Xw
th-≠n-b-√, `m-c-Xo-b¿-°v am-{Xw th-≠n-b-√ A-Xn-s‚ D-
]-t`m-‡m-°ƒ C-∂v tem-Iw ap-gp-h-\p-ap-≈-h-cm-Wv. tI-
c-f-Øn-se Dƒ-\m-S≥ {Km-a-Øn-se H-cp sIm-®v ho-´n¬ D-
≠m-°p-∂ t\-{¥-∏-gw Nn-]v-kn-\v C-∂v ]-e cm-Py-ß-fn-
epw D-]-t`m-‡m-°ƒ D-≠m-Ip-∂-Xv Cu am-‰-ß-fp-sS-bpw
th-K-X-bp-sS-bpw D-t]m-Xv-∏-∂-am-bn-´m-Wv.
A-Xp-t]m-se X-s∂-bm-Wv C-∂v ]-e cm-Py-ß-fn-epw
\n¿-Ωn-°p-∂ D-Xv-]-∂-߃ \-ap-°pw e-`y-am-Ip-∂-Xv. B-
{^n-°-bn-se G-tXm H-cp Ip-{Km-a-Øn¬ D-≠m-Ip-∂ In-g-
ßv H-´pw-X-s∂ ]p-Xp-a \-„v-S-s∏-Sm-sX sXm-´-Sp-Ø kq-
∏¿ am¿-°-‰n¬ In-´p-∂-Xv Cu am-‰-ß-fp-sS th-K-X H-∂p-
sIm-≠p am-{X-am-Wv. C-∂v \mw H-cp ho-Sv \n¿-Ωn-°p-
tºmƒ Cu `q-tKm-f-Øn-se F-{X-tbm cm-Py-ß-fp-sS D-Xv-
]-∂-߃ \m-a-dn-t™m A-dn-bm-sX-tbm A-Xn¬ Dƒ-s∏-
Sp-∂p. cm-hn-se ]-√v tX-°p-∂ Sq-Øv--t]-Ãv-- ap-X¬ I-gn-
°p-∂ `-£-W-߃ h-sc G-sXm-s° cm-Py-ß-fp-tS-Xv?
\mw A-Xn-s\-°p-dn-®v C-∂v hym-Ip-e-tcm {i-≤m-ep-°-tfm
A-√ F-∂-Xm-Wv hm-kv-X-hw. D-Xv-]-∂-ß-fp-sS Im-cy-
Øn¬ tem-Iw G-I-tZ-iw H-∂m-bn am-dn-°-gn-™n-cn-°p-
∂p.
C-Xv Im-‰-√ sIm-Spw-Im-‰m-Wv
C-Xp-h-sc \mw I-≠-Xv H-cp ss{S-e¿ am-{Xw B-bn-cp-
∂p F-∂v ]-d-bp-∂-Xm-hmw i-cn. C-\n h-cp-∂ h¿-j-ß-fn-
em-Wv i-cn-°p-≈ am-‰-߃ B-cw-`n-°p-∂-Xv. Nn-e-t∏mƒ
c-t≠m aq-t∂m C-c-´n th-K-X-bn¬. H-cp _p-≈-‰v s{S-bn≥
]m-™p-t]m-Ip-∂ t]m-se. A-Xn¬ C-∂p-≈ ]-e B-i-b-
ß-fpw I-S-]p-g-Ipw. ]p-Xn-b kn-≤m-¥-ß-fpw Nn-¥-I-fpw
D-S-se-Sp-°pw. D-Xv-]-∂-ß-fpw tk-h-\-ß-fpw ]-S-߃
s]m-gn-®v a-s‰m-cp cq-]-Øn-te-°v am-dpw.
_n-kn-\-kv ÿm-]-\-ß-fn-se tPm-en-I-fp-sS kz-`m-hw
X-s∂ am-‰n-am-dn-°-s∏-Spw. D-Xv-]m-Z-\w \q-dv i-X-am-\-hpw
b-{¥-h-Xv-°-cn-°-s∏-Spw. a-\p-jy-cp-sS tPm-en-Iƒ tdm-
t_m-´p-Iƒ G-s‰-Sp-°pw. D-Xv-]m-Z-\-Øn-s‚ kq-£v-a-X-
bpw ta≥-a-bpw h¿-≤n-°-s∏-Spw. Hm-^o-kv Im-cy-\n¿-Δ-l-
Ww sXm-´v I-Ã-a¿ sI-b¿ h-sc tdm-t_m-´p-Iƒ G-s‰-Sp-
°pw. I-º-\n-I-fp-sS Im-cy-£-a-X-bpw D-Xv-∏m-Z-\-£-a-X-
bpw A-t\-Iw a-S-ßm-bn h¿-≤n-°pw. ]-Wn-ap-S-°p-I-fpw
k-a-c-ß-fpw N-cn-{X-am-Ipw. C-cp-]-Øn-\m-ev a-Wn-°q-dpw
Im-cy-£-a-X-tbm-sS ]-cm-Xn-I-fn-√m-sX {]-h¿-Øn-°p-∂
H-cp b-{¥-k-aq-lw D-S-se-Sp-°pw.
]p-Xp-`m-h-ß-tfm-sS ]p-Xp-tPm-en-Iƒ
Cu k-a-bw a-\p-jy¿ ssI-Im-cyw sN-øp-∂ tPm-en-bp-
sS kz-`m-h-߃-°v Im-X-em-b am-‰w kw-`-hn-°pw. ]q¿-
Æ-am-b Hm-t´m-ta-j≥ C-∂p-≈ ]-e tPm-en-I-fpw C-√m-
sX-bm-°pw. ]-I-cw ]p-Xn-b kz-`m-h-ap-≈ tPm-en-Iƒ D-S-
se-Sp-°pw. tdm-t_m-´n-I-v-kpw B¿-´n-^n-j¬ C‚-en-P≥-
kpw tªm-Iv-sN-bn-\pw s¢u-Uv I-ºyq-´n-ßpw sa-jo≥
te¿-Wn-ßpw H-s° ssI-Im-cyw sN-øp-hm≥ I-gn-hp-≈,
\n-]p-W-cm-b Po-h-\-°m-sc-bm-Ipw ÿm-]-\-߃-°v B-
h-iyw.
lyp-a≥ dn-tkm¿-kv Un-∏m¿-´v-sa‚n-\v ]p-d-ta tdm-t_m-
´n-Iv am-t\-Pv--sa‚ v-- Un-∏m¿-´v-sa‚ v Iq-Sn D-S-se-Sp-°pw. F-
©n-\o-b-dnw-Kv, tkm-^v-‰v--sh-b¿ ]Tn-®-h¿-°v Iq-Sp-X¬
sXm-gn-e-h-k-c-߃ kr-„v-Sn-°-s∏-Spw. Iq-Sp-X¬ \n-]p-W-
cm-b Po-h-\-°m-sc-bm-Ipw I-º-\n-Iƒ-°v B-h-iy-ap-≠m-
Ip-I. t]-∏¿-se- v Hm-^o-kp-Iƒ A-\m-h-iy t]-∏¿ h¿-
°p-Iƒ C-√m-sX-bm-°pw. hn-h-c-km-t¶-Xn-I-X `-c-W-\n¿-
Δ-l-W-Øn≥-sd F-√m ta-J-e-I-fpw Io-g-S-°pw. a-\p-jy
Info Magic May 2019 10
CCOOLLUUMMNN
k-º¿-°w C-√m-sX X-s∂ C-S-]m-Sp-Im¿-°v C-S-]m-Sp-Iƒ
\-S-Øn Xn-cn-®p t]m-Ip-hm≥ I-gn-bp-∂ kw-hn-[m-\-߃
\-S-∏n-em-°-s∏-Spw.
Np-h-Sp-am-‰w A-Xym-h-iyw
D-Xv-∏m-Z-\w h-en-b co-Xn-bn¬ b-{¥-h-Xv-°-cn-°-s∏-Sp-
∂-tXm-sS, D-Xv-]-∂-ß-fp-sS Kp-W-Øn-epw ta≥-a-bn-epw
A-¥m-cm-jv--{S \n-e-hm-c-Øn-ep-≈ am-‰-߃ h-∂p-tN-cp-
∂-tXm-sS sN-dp-In-S kw-cw-`-߃ {]-Xn-k-‘n-I-fn-te-°v
t]m-Ip-hm-\p-≈ km-[y-X h-f-sc h-ep-Xm-Wv--. h≥-tXm-
Xn¬ kw-`-hn-°p-∂ b-{¥-h-Xv-°-c-Ww sN-dp-In-S hy-h-
km-b-ß-sf _m-[n-°m-Xn-cn-°-W-sa-¶n¬ Im-e-Øn-s\m-
∏w am-‰w A-h-cpw h-cp-Øn-tb Xo-cq. B-Zy-L-´-ß-fn¬
b-{¥-h-Xv-°-c-W-Øn-s‚ Nn-e-hp-Iƒ `o-a-am-bn-cn-°mw F-
¶n-epw Im-e-{I-ta-W A-Xv F-√m-h¿-°pw Xm-ßm-hp-∂
\n-e-bn-se-s°-Øpw. Im-e-Øn-s\m-∏w Np-h-Sp-sh-bv-°p-I
am-{X-am-Wv \n-e-\n¬-°p-hm-\p-≈ G-I am¿-§w.
am¿-°-‰n-ßn-s‚ ]p-Xn-b ap-Jw
_n-kn-\-kv Iq-Sp-X¬ Iq-Sp-X¬ b-{¥-h-Xv-°-cn-°-s∏-
Sp-∂-tXm-sS _n-kn-\-kn-s‚ Im-cy-£v-a-X-bn-epw ta-∑-bn-
epw Im-cy-am-b am-‰-߃ kw-`-hn-°pw. D-≠m-°p-∂ D-Xv-
∏-∂-ß-fpw \¬-Ip-∂ tk-h-\-ß-fpw tem-I-I-tºm-f-
Øn¬ F-Øn-°p-I-bpw hn¬-°p-I-bpw sN-øp-I F-∂-
Xm-Wv A-Sp-Ø sh-√p-hn-fn. C-hn-sS-bm-Wv--
am¿-°-‰n-ßn-s‚ {]-k-‡n ap≥-]-sØ-°m-tf-sd h¿-≤n-
°p-hm≥ t]m-Ip-∂-Xv.
C-∂v \n-e-\n¬-°p-∂ ]-e am¿-°-‰nw-Kv X-{¥-ß-fpw
hy-Xym-k-s∏-Spw. ]p-Xn-b X-{¥-߃ cq-]w-sIm-≈pw. C-
∂-sØ am¿-°-‰nw-Kv Po-h-\-°m-cp-sS \n-]p-W-X-I-fn¬ h-
en-b am-‰-߃ th-≠n h-cpw. Iq-Sp-X¬ \n-]p-W-cm-b Po-
h-\-°m¿ B-h-iy-am-bn h-cpw. A-Xn¿-Øn-Iƒ I-S-∂p-≈
am¿-°-‰nw-Kn-\v ]p-Xn-b X-{¥-ß-fpw \n-]p-W-X-I-fpw ]Tn-
t® Xo-cq. a-’-c-߃ A-¥m-cm-{„-X-e-Øn-te-°v D-b¿-
Ø-s∏-Spw. B-tKm-f am¿-°-‰v ]-cn-N-b-ap-≈, Iq-Sp-X¬ `m-
j-Iƒ ssI-Im-cyw sN-øp-hm≥ I-gn-bp-∂, D-Xv-∏-∂-sØ-
°p-dn-®v h-f-sc B-g-Øn¬ A-dn-hp-≈ Po-h-\-°m¿ C-∂p-
≈-h-sc Xp-S-®p-am-‰pw. am¿-°-‰nw-Kn-s‚ h-en-sbm-cp `m-Kw
sF Sn ssI-Im-cyw sN-øpw. H-cp b-{¥-h-Xv-Ir-X k-aq-l-
Øn¬ tPm-en-sb-Sp-°p-hm-\p-≈ _u-≤n-I-X-ew kr-„n-
°-s∏-tS-≠n h-cpw.
H-∂v Xn-cn-™p t\m-°q
]n-∂n-´ Im-e-Øn-te-°v H-∂v Xn-cn-™p t\m-°q. ap-I-
fn¬ ]-d-™-sXm-s° bm-Ym¿-∞y-am-Ip-hm≥ km-≤y-X-
bn-√ F-∂v tXm-∂p-∂p-t≠m? \mw I-≠ F-{X-tbm _n-
kn-\-kp-Iƒ C-∂n-√. \mw I-≠ F-{X-tbm D-Xv-]-∂-ß-
fpw tk-h-\-ß-fpw C-∂n-√. D-≈-h-bv-°v X-s∂ F-{X-tbm
cq-]-`m-h-߃ hy-Xym-kw h-∂p I-gn-™p. Ip-´n-Iƒ a-
Æn¬ \n-∂pw sam-ss_-en-te-°v Ip-Sn-tb-dn-°-gn-™p.
B-a-tkm¨ h-gn tem-Iw ap-gp-h≥ D-Xv-∏-∂-߃ hn¬-
°p-∂ A-Ω-®n-am-sc C-∂v \-Ωp-sS Dƒ-{Km-a-ß-fn¬ Im-
Wmw. {Km-a-ß-sf _-‘n-∏n-°p-∂ Un-Pn-‰¬ s\-‰v h¿-°p-
Iƒ C-∂v kz-]v-\-a-√. am-‰w \-ap-°v X-Sp-°p-hm-\m-hm-Ø
th-K-X-bn¬ C-sß-Øn-°-gn-™p.
Im-e-tØ-bpw am-‰-ß-sf-bpw \n-co-£n-°p-I. am-‰-
߃ B-h-iy-am-b k-a-b-ß-fn¬ kzo-I-cn-°p-I. ]n-t∂m-
´v sh-°p-∂ Im-ep-Iƒ ap-t∂m-s´-Sp-°m≥ km-[y-a-√m-Ø
X-c-Øn¬ th-K-X \-sΩ I-S-∂p-t]m-Ipw. _n-kn-\-kv Iq-
Sp-X¬ kq-£v-a-X B-h-iy-ap-≈ H-cp Im-e-L-´-Øn-te-°v
I-S-∂p-I-gn-™p. ssh-Im-cn-I-X-e-ß-fn¬ C-S-]m-Sp-Im-cp-
am-bn C-S-]-g-Ip-∂-Xn-\v ]p-d-ta H-cp b-{¥-h-Xv-Ir-X k-aq-
lw kr-„n-°-s∏-Sp-tºmƒ Cu ssh-Im-cn-I-X-bpw _-‘-
hpw F-ßn-s\ \n-e-\n¿-Ømw F-∂-Xv Iq-Sn ]-co-£n-°-
s∏-Sp-∂ H-cp k-μ¿-`w Iq-Sn-bm-bn Cu am-‰-߃ am-dpw.
b-{¥-߃ _n-kn-\-kv ssI-ø-S-°p-∂-tXm-Sp Iq-Sn I-
Ã-a-dp-am-bp-≈ ssh-Im-cn-I _-‘w F-ßn-s\ \n-e-\n¿-
Øm≥ I-gn-bpw? a-\p-jy-kv-]¿-i-an-√m-Ø, kw-th-Z-\-an-
√m-Ø, A-\p-`q-Xn-Iƒ \¬-Im≥ I-gn-bm-Ø _n-kn-\-kp-
Iƒ-°v \n-e-\n¬-∏p-≠m-Ip-tam? C-sXm-cp N¿-®-°v hn-t[-
b-am-tI-≠-Xm-Wv. C-\n-sbm-cn-°¬ \-ap-°v A-Xn-s\-°p-
dn-®p kw-km-cn-°mw.
Info Magic May 2019 11
Info Magic May 2019 1122
bbuussiinneessss iiddeeaa
-\-°m¿-°v C-S-
bn¬ H-cp sNm-√p-
≠v ''s_-‰¿ {Xo
sU-bv--kv hn-Øu-
´v ^p-Uv,Zm≥ h¨ hn-Øu-´v So' ... i-cn-bm-
Wv `-£-W-sam-∂pw Ir-Xy-a-√m-Xn-cp-∂m-epw
Zn-h-kw H-cp Nm-b-sb-¶n-epw Ip-Sn-®n-s√-
¶n¬ ]n-s∂-ßn-\m A-t√? \q-‰m-≠p-Iƒ ]-
g-°-ap-≠v a-\p-jy¿ Nm-b-sb-∂ {Un-¶v--kv
I-s≠-Øn-bn-´v. C-t∏m-gpw B-≠p-I-fpw ]-e-
\m-Sp-I-fpw Np-‰n k-©-cn-®p-sIm-≠n-cn-°p-
I-bm-Wv Nm-b cp-Nn. C-{X ]-g-°-ta-dn-b Nm-
b-kw-kv--Im-cw \-Ω-sf hn-´p-t]m-In-s√-∂v X-
s∂ I-cp-Xmw. Im-c-Ww Nm-b-°v ]-I-cw Nm-
b X-s∂. B-fp-I-fp-sS Cu Nm-b-t{]-a-Øn-
\v D-W¿-Δpw Du¿-÷-hpw ]-I-cp-I-bm-Wv Zn-
√n kz-tZ-in-bm-b 27Im-c≥ _m-e k-{Z. _m-
e-bp-sS 'h-lv-Zw So-kv' X-s‚ aq-∂v h-b-kv
]n-∂n-´v ap-t∂-dp-tºmƒ A-¥m-cm-{„ X-e-
Øn¬ X-s∂ {]n-b-ap-≈ e-£-I-W-°n-\v D-
]-t`m-‡m-°-sf-bm-Wv t\-Sn-bn-cn-°p-∂-Xv.
_m-e X-s‚ Ip-Spw-_-Øn-se kw-cw-`-I-
cp-sS \m-emw-X-e-ap-d-°m-c-\m-Wv. Z-im-œ-ß-
fm-bn tX-bn-e I-b-‰p-a-Xn-bm-Wv Ip-Spw-_-
Øn-s‚ _n-kn-\-kv. Um¿-P-en-ßn-em-Wv
tX-bn-e I-S-I-fp-≈-Xv. C-Xn-\n-sS _n-kn-\-
kv Ã-Uo-kn¬ _n-cp-Zw I-gn-s™-Øn-sb-
¶n-epw _m-e-bp-sS a-\-kn¬ X-s‚ Ip-Spw-
_ _ n-kn-\-kv X-s∂-bm-bn-cp-∂p kz-]v--\-
am-bn A-h-ti-jn-®n-cp-∂-Xv. tX-bn-e D¬-
26 Im-c-s‚ kw-cw-`w 3 h¿-jw sIm-≠v 72 cm-Py-ß-fn¬ ;
Cu Nm-b-s∏m-Sn _n-kn-\-kv sIm-≈mw
ssN
Zn-√n kz-tZ-in-bm-b 27Im-c≥ _m-e k-{Z._m-e-bp-sS 'h-lv-Zw So-kv ' X-s‚
aq-∂v h-b-kv ]n-∂n-´v ap-t∂-dp-tºmƒ A-¥m-cm-{„ X-e-Øn¬ X-s∂ {]n-b-ap-≈e-£-I-W-°n-\v D-]-t`m-‡m-°-sf-bm-Wv
t\-Sn-bn-cn-°p-∂-Xv.
Info Magic May 2019 1133
bbuussiinneessss iiddeeaa
∏m-Z-\-Øn-s‚ {]-[m-\ X-´-I-ß-fn¬ H-∂m-b Um¿-P-en-ßn¬ t]m-
bn c-≠v am-kw tX-bn-e hym-]m-c-ta-J-e-sb Ip-dn-®v K-th-j-Ww
X-s∂ \-S-Øn Cu bp-hm-hv. 45 h-b-kv {]m-b-ap-≈ X-s‚ Ip-Spw-
_ _n-kn-\-kv ]n-∂o-Sv _m-e G-s‰-Sp-°p-I-bm-bn-cp-∂p. 'h-lv-Zw
So-kv' F-∂ t]-cp-an-´p. C-¥y-bn-se {]-[m-\ tX-bn-e D¬-∏m-Z-\
tI-{μ-ß-fm-b Um¿-P-en-Mv,A- w,\o¬-Kn-cn,A-cp-Wm-N¬,ln-am-
N¬,kn-Inw,_n-lm¿ F-∂o kw-ÿm-\-ß-fn-se-bpw t\-∏m-fn-se-
bpw {]-ap-J πm-t‚-j-\p-Iƒ h-lv-Zw So-kv I-º-\n-°m-bm-Wv tX-
bn-e D¬-∏m-Zn-∏n-°p-∂-Xv. _m-e-bp-sS I-gn-hpw ]-cn-{i-a-hpw Iq-Sn
B-b-tXm-sS 76 cm-Py-ß-fn-te-°m-Wv C-t∏mƒ I-b-‰p-a-Xn. C-Xp-h-
sc 20 an-ey¨ I-∏v Nm-b-s∏m-Sn C-h¿ I-b-‰p-a-Xn sN-bv-Xv I-gn-
™p.
\-thm-t∑-j-am-Wv hm-Kv-Zm-\w
h-lv-Zw So B-fp-I-fp-sS a-\-kn¬ I-b-dn-Iq-Sm≥ Im-c-Ww Nn-e
hn-Zy-I-fm-Wv. \-thm-t∑-jw ]-I-cp-∂ Nm-b-bm-Wn-Xv. ]-e I-º-\n-
I-fpw aq-∂v h¿-j-sa-¶n-epw ]-g-°-ap-≈ Nm-b-s∏m-Sn-bm-Wv ]m-°v
sN-bv-Xv D-]-t`m-‡m-°ƒ-°v \¬-Ip-∂-Xv. F-∂m¬ X-߃ D¬-
∏m-Zn-∏n-® D-S-s\-bp-≈ tX-bn-e-Iƒ Hm¿-U¿ A-\p-k-cn-®v A-∏-
t∏mƒ X-s∂ \¬-Ip-∂p-sh-∂v _m-e ]-d-bp-∂p. A-ta-cn-°-bn-
sem-s°-bp-≈ D-]-t`m-‡m-°ƒ-°v e-`n-°p-∂ Nm-b-s∏m-Sn-Iƒ an-
\n-aw H-cp h¿-j-sa-¶n-epw ]-g-°-ap-≈-Xm-Wv e-`n-°p-∂-Xv. C-Xv Xn-
I-®pw tS-Ãn¬ hy-Xym-k-ap-≠m-°p-∂p. F-∂m¬ {^-jm-b tX-bn-
e Cu I-Ã-ta-gv--kn-s\m-s° h-lv-Zw D-d-∏p-\¬-Ip-∂p.
C-Xp-sIm-s≠m-s° X-s∂ kw-cw-`-Øn-s‚ hn-P-bw ap-ºn¬-I-
≠v ]-e G-©¬ ^-≠p-I-fpw _m-e-sb tX-Sn-sb-Øn-bn-cp-∂p.
tem-I-Øn¬ X-s∂ 60 _n-ey¨ tUm-f-dn-t‚-Xm-Wv tX-bn-e hn-]-
Wn .C-Xn-s‚ H-cp i-X-am-\w ]n-Sn-®-S-°m-\m-Ip-sa-∂ B-fl-hn-izm-
k-Øn-em-Wn-h¿.
CCOOLLUUMMNNF-¥m-Wv B-tcm-Kyw?
-Im-tcm-Ky kw-L-S-\ (WHO) \n¿-h-Nn-°p-∂-Xv B-
tcm-Ky-sa-∂m¬ A-kp-J-ß-sfm-∂pw C-√m-Ø A-h-
ÿ F-∂v am-{X-a-√. A-Xv ]q¿-Æ-am-b am-\-kn-I,
im-co-cn-I km-aq-ln-I ku-Jy-am-Wv. B-tcm-Ky-sØ
{]-[m-\-am-bpw aq-∂m-bn X-cw Xn-cn-°mw.
1. am-\-kn-Iw
2. im-co-cn-Iw
3. km-aq-ln-Iw
H-cp hy-Iv-Xn-°v a-t\m-ssh-I-ey-߃ H-∂pw C-√ F-∂-Xv sIm-≠v
B hy-Iv-Xn am-\-kn-I-am-bn B-tcm-Ky-hm-\m-Wv F-∂v ]-d-bm-\m-hn-√.
F-∂m¬ H-cmƒ-°v A-bm-fp-sS Nn-¥-Iƒ, hn-Im-c-߃, kz-`m-hw F-
∂n-h kz-bw \n-b-{¥n-°m≥ km-[n-°p-I-bm-W-¶n¬ B hy-Iv-Xn-°v am-
\-kn-I B-tcm-Kyw D-s≠-∂v ]-d-bmw. Po-hn-X-Øn-se G-Xv sh-√p-hn-fn-
I-tf-bpw A-bmƒ-°v A-\m-bm-kw t\-cn-Sm≥ km-[n-°pw.
am-\-kn-I-am-bn k-¥p-jv-S-cm-b hy-Iv-Xn-Iƒ-°v am-{X-ta Po-hn-X-
sØ A-Xn-s‚ ]q¿-Æ-X-bn¬ B-kz-Zn-°m≥ km-[n-°p-I-bp-≈q. k-
t¥m-j-Øn-s‚ A-Sn-ÿm-\w _m-ly-am-b km-l-N-cy-ß-tfm ku-I-cy-
ß-tfm A-√. Hm-tcm-cp-Ø-cp-sS-bpw am-\-kn-Im-h-kv-Y-bm-Wv A-h¿-°v
k-t¥m-j-hpw k-¶-S-hpw \¬-Ip-∂-Xv. HHoolliissttiicc YYooggaa
Brindha NairLife Coach, Yoga Coach, Therapist, Beauty Pageant Trainer,Brindha's Pathanjali Yoga Centre,Panampilly Nagar. Mob: 9847392155
B-Àm-Z-Nn-Øw ssI-h-cn-°m≥ km-[n-°m-Ø H-cp a-\p-jy-s‚ Po-hn-X-sØ {Ko-tkm F-Æ-tbm C-Sm-sXL¿-j-Ww (Friction)kw-`-hn-°p-∂ H-cp b-{¥n-Øn-t\m-Sv D-]-an-°mw.A-Xn-s‚ {]-h¿-Ø-\-ti-jnIp-d-™v Ip-d-™v D-]-tbm-K-iq-\y-am-b H-∂m-bn am-dpw.
tem
Info Magic May 2019 14
CCOOLLUUMMNN
hym-bm-aw, i-cn-bm-b t]m-j-Im-lm-cw, i-cn-bm-b hn-{i-aw C-h-bn-eq-sS im-co-cn-I B-tcm-Kyw \n-e-\n¿-Øm≥ H-cp hy-Iv-Xn-°v km-[n-°pw. A-kp-J-ß-fn¬ \n-∂v ap-Iv-X-am-b H-cp A-h-ÿ-bm-Wn-Xv.
k-t¥m-jw, A-`n-hr-≤n, B-tcm-Kyw D-f-hm-°p-
∂ \-√ Nn-¥-I-fp-≈ hy-Iv-Xn-Iƒ-°v C-h-sb-√mw
e-`n-°p-∂p. a-dn-®v \n-tj-[m-Xv-a-I Nn-¥-Iƒ h-f¿-
Øn-sb-Sp-°p-∂ hy-Iv-Xn-Iƒ-°v e-`n-°p-∂-Xv A-
Xn-\-\p-k-cn-®p-≈ ^-e-ß-fm-bn-cn-°pw.
B-Àm-Zw H-cp Zn-hym-Hu-j-[-am-Wv. A-Xv a-‰p-
≈-h-sc t_m-≤y-s∏-Sp-Øm≥ th-≠n ]p-d-Øv {]-
I-Sn-∏n-t°-≠ H-∂-√. A-Xv h-tc-≠-Xv a-\- n-s‚
D-≈n¬ \n-∂m-Wv. B-Àm-Z-Nn-Øw ssI-h-cn-°m≥
km-[n-°m-Ø H-cp a-\p-jy-s‚ Po-hn-X-sØ {Ko-
tkm F-Æ-tbm C-Sm-sX L¿-j-Ww (Friction)kw-`-hn-°p-∂ H-cp b-{¥n-Øn-t\m-Sv D-]-an-°mw.
A-Xn-s‚ {]-h¿-Ø-\-ti-jn Ip-d-™v Ip-d-™v D-
]-tbm-K-iq-\y-am-b H-∂m-bn am-dpw.
kzm¿-∞-X, A-\m-h-iy-am-b D-Xv-I-WvT, A-Im-
c-W `-bw, \n-tj-[m-Xv-a-I Nn-¥-Iƒ, ]-cm-Xn ]-d-
®n¬ ap-X-em-b-h-bm-Wv ]-e-cp-sS-bpw am-\-kn-I-
hpw im-co-cn-I-hpw B-b Du¿-÷w \-jv-S-s∏-Sp-
Øp-∂ ap-Jy i-{Xp-°ƒ.
am-\-kn-I-am-bn B-tcm-Ky-ap-≈ hy-Iv-Xn-°v am-
{X-ta lr-Z-b-Øn-s‚ B-g-Øn¬ \n-∂v Du-jv-a-f-
am-bn ]p-©n-cn-°m≥ km-[n-°p-I-bp-≈q. B-g-Øn-
ep-≈ ]p-©n-cn-°v hy-Iv-Xn-bn-epw a-‰p-≈-h-cn-epw
A-Xv-`p-X-߃ kr-jv-Sn-°m≥ km-[n-°pw.
hym-bm-aw, i-cn-bm-b t]m-j-Im-lm-cw, i-cn-bm-
b hn-{i-aw C-h-bn-eq-sS im-co-cn-I B-tcm-Kyw \n-
e-\n¿-Øm≥ H-cp hy-Iv-Xn-°v km-[n-°pw. A-kp-J-
ß-fn¬ \n-∂v ap-Iv-X-am-b H-cp A-h-ÿ-bm-Wn-Xv.
im-co-cn-I-am-b B-tcm-Ky-ap-≈ hy-Iv-Xn Zn-h-kw
ap-gp-h≥ Du¿-÷-kz-e-\m-bn-cn-°pw. A-bm-fp-sS
tcm-K-{]-Xn-tcm-[-i-Iv-Xn h¿-≤n-°p-∂p.
a-‰p-≈-h-cp-am-bn Xr-]v-Xn-I-c-am-b hy-Iv-Xn _-
‘w cq-]-s∏-Sp-Øp-∂-Xn-\p-≈ I-gn-hm-Wv km-aq-
ln-I B-tcm-Kyw, B hy-Iv-Xn k-aq-l-hp-am-bn F-
ß-s\ C-S-]-g-Ip-∂p F-∂-Xv B hy-Iv-Xn-bp-sS
km-aq-ln-I B-tcm-Kyw h¿-≤n-∏n-°p-∂p.
am-\-kn-I-am-bpw, im-co-cn-I-am-bpw, km-aq-ln-I-
am-bpw B-tcm-Kyw D-≈ H-cp hy-Iv-Xn-°v a-t\m-l-
c-am-b H-cp Po-hn-Xw \-bn-°m-\pw Po-hn-Xw H-cp
B-tLm-j-am-°p-hm-\pw km-[n-°pw.
Info Magic May 2019 15
Info Magic May 2019 16
bbuussiinneessss iiddeeaa
kzm-Zq-dpw N-Ω-¥n-s]m-Sn\n¿-an-°mw h-cp-am-\w
D-d-∏v
h-f-sc Ip-d-™ ap-X¬ ap-S-°n¬ B-cw-`n-°m≥ I-gn-bp-∂ kw-
cw-`-am-Wv N-Ω-¥n s]m-Sn \n¿-am-Ww. tI-Sp-Iq-Sm-sX A-[n-I-Zn-h-
kw kq-£n-°m≥ I-gn-bp-∂ N-Ω-¥n D-≠m-°p-∂-Xv H-cp kw-cw-
`-km-[y-X-bm-Wv Xp-d-°p-∂-Xv.tem-I-Øv F-hn-sS-bm-bn-cp-∂m-epw
a-e-bm-fn-Iƒ-°v G-sd {]n-b-ap-≈ hn-`-hw Iq-Sn-bm-Wn-Xv
Info Magic May 2019 17
bbuussiinneessss iiddeeaa
ho-´-Ω-am¿-°v A-\m-bm-kw
C-S-th-f-I-fn¬ X-s∂ sN-øm≥
I-gn-bp-∂ hn-`-hw Iq-Sn-bm-Wv. cp-
Nn-I-c-am-bn N-Ω-¥n s]m-Sn D-≠m-
°n an-I-® ]m-°nw-tKm-Sp Iq-Sn hn-
]-Wn-bn¬ F-Øn-°m≥ I-gn-
™m¬ an-I-® hn-P-b km-[y-X-
bm-Wv Cu kw-cw-`-Øn-\v D-≈-Xv.
sN-dn-b kw-cw-`-am-bn Xp-S-ßn
]n-∂o-Sv Iq-Sp-X¬ D¬-∏-∂-߃
Iq-Sn \n¿-an-®v C-Xn-t\m-sSm-∏w F-
Øn-°m≥ I-gn-™m¬ kw-cw-`-
sØ Iq-Sp-X¬ h-cp-am-\-Øn-te-
°v F-Øn-°m≥ I-gn-bpw. C-d-®n
s]m-Sn-®-Xv Xp-S-ßn-b C-X-c hn-`-
h-ß-fpw hn-]-Wn km-[y-X-b-\p-
k-cn-®v sN-øm-hp-∂-Xm-Wv.
Nn-c-In-b tX-ß-bpw, {]-tXy-I
a-km-e Iq-´p-I-fpw h-dp-Øv Nq-Sm-
dn-b ti-jw an-I-v-kn-bn¬ s]m-Sn-
®m-Wv N-Ω-¥n s]m-Sn X-øm-dm-°p-
∂-Xv.
\n-ß-fp-sS D¬-∏-∂w D-]-t`m-
‡m-°ƒ-°v C-„-s∏-Sp-tam F-∂v
\n-߃ \n-ß-fp-sS A-Sp-Øp-≈
I-S-I-fn¬ ]m-°v sN-bv-Xv hn-X-c-
Ww sN-bv-Xv t\m-°p-∂-Xv \-√-Xm-
Wv. H-cp ]-co-£-W A-Sn-ÿm-\-
Øn¬. C-Xn-eq-sS hn-]-Wn km-[y-
X-bpw D-Xv-]-∂-Øn-\v h-∂ t]m-
cm-bv-a-bpw a-\- n-em-°n kw-cw-`w
Iq-Sp-X¬ sa-®-s∏-Sp-Øm≥ km-
[n-°pw. kw-cw-`w hn-P-b-I-c-am-bn
ap-t∂-dp-tºmƒ D¬-∏m-Z-\-hpw
h¿-[n-∏n-t°-≠n h-cpw. A-Ø-cw
k-μ¿-`-ß-fn¬ Iq-Sp-X¬ sa-®-
s∏-´ D-]-I-c-W-߃ D-]-tbm-Kn-
t°-≠n h-cpw. B-I¿-j-I-am-bn
co-Xn-bn¬ ]m-°v sN-øp-∂-Xn-\v
]m-°nw-Kv sa-jo-\p-Iƒ B-h-iy-
am-bn h-cpw. A-Xp-t]m-se X-s∂
N-Ω-¥n s]m-Sn-°p-∂-Xn-\pw h-dp-
°p-∂-Xn-\pw sa-®-s∏-´ D-I-c-W-
߃ B-h-iyw h-cpw.
D¬-∏-∂-Øn-\v an-I-® ]m-°nw-
Kn-t\m-sSm-∏w an-I-® H-cp {_m≥-
Uv t]-cpw I-s≠-Ø-Ww. A-Xn-
s‚ t]-cn¬ H-cp Ãn-°-dnw-Kpw Iq-
Sp-X¬ hn-]-Wn km-[y-X h¿-[n-∏n-
°pw. FSSAI sse-k≥-kpw
]m-°nw-Kv sse-k≥-kpw F-Sp-
°m≥ {]-tXy-Iw {i-≤n-°p-I-bpw
th-Ww. kw-cw-`w sa-®-s∏-´p h-cp-
I-bm-Wv F-¶n¬ GSTbpw C-Xn-
t\m-sSm-∏w B-h-iy-am-bn h-cpw.
kw-cw-`w hn-P-b-I-c-am-°p-∂-
Xn-\v ITn-\ ]-cn-{i-aw B-h-iy-am-
Wv.
\n-ß-fp-sS D¬-∏-∂w D-]-t`m-‡m-°ƒ-°v C-„-s∏-Sp-tam F-∂v \n-߃ \n-ß-fp-sS A-Sp-Øp-≈ I-S-I-fn¬ ]m-°v sN-bv-Xv hn-X-c-Ww sN-bv-Xv t\m-°p-∂-Xv \-√-Xm-Wv. H-cp ]-co-£-W A-Sn-ÿm-\-Øn¬. C-Xn-eq-sS hn-]-Wn km-[y-X-bpw D-Xv-]-∂-Øn-\v h-∂ t]m-cm-bv-a-bpw a-\- n-em-°n kw-cw-`w Iq-Sp-X¬ sa-®-s∏-Sp-Øm≥ km-[n-°pw.
aq-ey-߃ Nn-´-s∏-Sp-Øp-∂-Xm-Wv, hm-ßp-∂-X-√
Dolly NeenaCorporate Trainer and Business Mentor/CoachYour Wing and The IgnistPh: 9895522200dollytheignist.com
DZv-t_m[\w
CCOOLLUUMMNN
Ø-h-W G-‰-hpw _p-≤n-ap-t´-dn-b-Xpw F-
∂m¬ \-Ωp-sS hy-‡n Po-hn-X-Øn-epw s{]m-
^-j-W¬ Po-hn-X-Øn-epw H-gn-hm-°m≥ I-gn-
bm-Ø H-∂n-s\ Ip-dn-®m-Wv kw-km-cn-°p-∂-Xv; [m¿-
an-I-X (Ethics)H-cp hy-‡n-bp-sS s]-cp-am-‰-hpw {]-hr-Øn-I-fpw \-
bn-°p-∂ aq-ey-ß-fm-Wv [m¿-an-I-X. Hm-tcm hy-‡n-bp-
sS-bpw _m-ey-Øn¬ X-s∂ A-h-cp-sS am-Xm-]n-Xm-°-
fpw _-‘p-°-fpw A-h¿ \-√-sX-∂v hn-iz-kn-°p-∂
aq-ey-߃ Ip-´n-Iƒ-°v ]-I¿-∂v \-ev-Ipw. ]n-∂o-Sv hn-
Zym-`ym-k Im-e-Øv A-[ym-]-I-cpw hn-Zym-`ym-k ÿm-
]-\-hpw A-h-cp-sS aq-ey-ß-fpw Ip-´n-I-fn-te-°v ]-I-
cpw. hn-Zym-`ym-k-Øn-\v ti-jw tPm-en-bn¬ {]-th-in-
°p-tºmƒ ÿm-]-\-Øn-s‚ co-Xn-bpw
B-h-iy-Øn-\pw A-\p-k-cn-®v Nn-´-s∏-Sp-
Øn-bn-´p-f-f aq-ey-߃ B ÿm-]-\-hpw
]-I-cpw. Po-hn-X-Øn¬ F-¥m-Wv sN-øm-
hp-∂-Xpw sN-øm≥ ]m-Sn-√m-Ø-Xpw F-
s∂-√mw Po-hn-Xw \-sΩ ]Tn-∏n-°pw.
C-H-cp ÿm-]-\-Øn¬ {]-h¿-Øn-°p-tºmƒ A-[n-Im-cn-I-tfm-Spw k-l-{]-h¿-Ø-I-tcm-Spw D-]-t`m-‡m-°-tfm-Spw F-√m am-\y-X-tbm-Spw Iq-Sn s]-cp-am-dp-I F-∂-Xv Po-h-\-°m-c-s‚ D-Ø-c-hm-Zn-Xz-am-Wv.
Info Magic May 2019 18
CCOOLLUUMMNN
H-cp ÿm-]-\-Øn¬ {]-h¿-Øn-°p-tºmƒ A-[n-Im-cn-I-
tfm-Spw k-l-{]-h¿-Ø-I-tcm-Spw D-]-t`m-‡m-°-tfm-Spw F-
√m am-\y-X-tbm-Spw Iq-Sn s]-cp-am-dp-I F-∂-Xv Po-h-\-°m-c-
s‚ D-Ø-c-hm-Zn-Xz-am-Wv. [m¿-an-I-X-bpw s{]m-^-j-W¬
{]n≥-kn-∏-ep-I-fpw Hm-l-cn-D-S-a-Iƒ, t_m¿-Uv Hm-^v U-b-d-
tŒ-gv--kv, ko-\n-b¿ F-Iv--kn-Iyq-´o-hv--kv, do-sk-t√-gv--kv, ]-¶m-
fn-Iƒ F-∂n-h-sc-√mw tN¿-∂v tX-®p-an-\p-°n-b-Xm-bn-cn-
°pw. H-cp ÿm-]-\-Øn-s‚ an-j-\pw hn-j-\p-sa-√mw ÿm-
]-\-Øn-s‚ [m¿-an-I aq-ey-ß-fp-am-bn tN¿-∂v \n-ev-°p-∂-
h-bm-bn-cn-°pw. tIm¿-∏-td-‰v kw-kv--Im-c-Øn¬ {_m≥-Uv
_n¬-Unw-Kv,l-b-dnw-Kv, h-f¿-®v F-∂n-h-sb-√mw A-Xo-h
{]m-[m-\y-ap-f-f-h-bm-Wv. D-Zm-l-c-W-Øn-\v, Kq-Kn-fn¬ \n-
∂pw e-`n-°p-∂ F-√m-Ø-cw tk-h-\-ß-fn-epw Po-h-\-°m¿
kw-Xr-]v-X-cm-b-Xn-\m¬ Kq-Kn-fn¬ \n-∂pw G-sd {]-tNm-Zn-X-
cm-hp-I-bpw X-∑q-ew H-Øp-cp-a-tbm-sS {]-h¿-Øn-®v ÿm-
]-\-Øn-\v Iq-Sp-X¬ an-I-® ^-ew e-`n-°m≥ C-S-bm-°p-I-
bpw sN-øp-∂p.
Nn-e ÿm-]-\-ß-fp-sS kw-kv--Im-c-hpw aq-ey-ß-fpw I-
s≠-Øp-∂-Xn-\v an-I-® 25 ÿm-]-\-ß-fn¬ \-S-Øn-b k¿-
sh {]-Im-cw an-I-® Hm-tcm ÿm-]-\-hpw Po-h-\-°m-cp-sS
A-`n-{]m-b-Øn-\v aq-eyw \-ev-Ip-∂-h-bm-Wv. Im-cy-߃ Xp-d-
∂v ]-d-bm≥ a-Sn-°m-Ø Po-h-\-°m-cm-Wv an-I-® ÿm-]-\-
߃-°p-f-f-Xv. Kq-Knƒ, ss\-In, ku-Øv--sh-Ãv-F-b¿-
sse≥-kv, hmƒ-´v Un-kv--\n F-∂n-h-sb-√mw Cu ]-´n-I-bn¬
Dƒ-s∏-Sp-∂p.
H-cp I-º-\n-bn-se aq-ey-ß-fpw {]-h¿-Øn-I-fpw a-s‰m-cp
ÿm-]-\-Øn-\v A-\p-tbm-Py-am-I-Ww F-∂n-s√-∂pw k¿-
sh ]-d-bp-∂p. Kq-Knƒ, Szn-‰¿, A-tUm-_v,t^-kv-_p-°v Xp-S-
ßn-b ÿm-]-\-߃ D-tZym-Km¿-∞n-I-fp-sS e-£y-Øn-\v
Po-h≥ \-ev-Ip-I F-∂v I-cp-Xp-∂-Xn-\m¬ tPm-en-°m-bp-f-f
C‚¿-hyq-hn¬ sh-®v X-s∂ D-tZym-Km¿-∞n-I-fp-sS [m¿-an-I-
X F-s¥-∂v A-dn-bm≥ {i-an-°p-∂p. ÿm-]-\-Øn-s‚ kw-
kv--Im-c-sØ C-„-s∏-Sm≥ t{]-cn-∏n-°p-I-bpw A-h C-„-s∏-
Sp-∂ Po-h-\-°m-sc kzo-I-cn-°p-I-bp-am-Wv ap≥-\n-c ÿm-]-
\-ß-fp-sS co-Xn. F-∂m¬ am-{X-am-Wv k-l-{]-h¿-Ø-I-tcm-
sSm-Øv H-sØm-cp-an-®v {]-h¿-Øn-°p-I-bpw ÿm-]-\w h-f¿-
®-bn-te-°v \o-ßp-I-bp-ap-f-fq. Hm-tcm Po-h-\-°m-c-s‚-bpw
{]-h¿-Ø-\-ß-sf A-`n-\-μn-°m-\pw C-Ø-cw ÿm-]-\-߃
a-d-°m-dp-an-√. C-Ø-cw ÿm-]-\w F-t∏m-gpw Po-h-\-°m-sc-
bpw D-]-t`m-‡m-°-sf-bpw an-j-t\m-Spw hn-j-t\m-Sp-sam-∏w
tN¿-Øv \n¿-Øp-∂p. Po-h-\-°m-cp-sS-am-\-kn-Im-h-ÿ-bm-
Wv A-Xn-s‚ b-Ym¿-∞ e-£y-Øn-te-°v ÿm-]-\-sØ F-
Øn-°p-∂-Xpw sh-∂n-s°m-Sn \m-´m≥ k-lm-bn-°p-∂-Xpw.
A-dn-hv, hy-‡n-Xzw, am-\-kn-Im-h-ÿ,hy-‡n-K-X e-£y-
߃, [m¿-an-I-X F-∂n-h-sb-√mw H-cp hy-‡n-bp-sS s{]m-
^-j-W¬ Po-hn-X-sØ _m-[n-°p-∂ kp-{]-[m-\ L-S-I-ß-
fm-Wv. D-]-t`m-‡m-°-tfm-Sv I-f-fw ]-d-bp-I, a-s‰m-cm-fp-sS
A-≤zm-\-Øn-s‚ ^-ew F-Sp-°p-I, a-‰p t\-´-߃-°m-bn H-
^n-jy¬ hn-h-c-߃ tNm¿-Øp-I, s{]m-^-j-W¬ h-f¿-®-
bv-°m-bn \n-b-am-\p-kr-X-a-√m-sX {]-h¿-Øn-°p-I Xp-S-ßn-
b-h-sb-√mw s{]m-^-j-W¬ Po-hn-X-Øn-se A-km-∑m¿-Kn-
I-am-b {]-h¿-Ø-\-ß-fm-Wv. Hm-tcm hy-‡n-bpw ÿm-]-\-
Øn-se A-h-cp-sS {]-h¿-Ø-\-߃-°v _m-[y-kv-X-cm-Wv.
ÿm-]-\-Øn-se aq-ey-ß-tfm-Sv tN¿-∂v {]-h¿-Øn-°m≥ Hm-
tcm Po-h-\-°m-c-\pw _m-[y-ÿ-cm-Wv. [m¿-ao-I-X-bpw ss\-
]p-Wy-hpw \mw kz-bw Nn-´-s∏-Sp-Øp-∂-Xm-Wv, hm-ßp-∂-X-
√.
Hm-tcm ÿm-]-\-Øn-t‚ bpw aq-ey-߃ F-∂ t]m-se
Hm-tcm hy-‡n-bp-sS-bpw [m¿-an-I-X hy-Xy-kv-X-am-bn-cn-°pw.
Hm-tcm hy-‡n-bp-sS-bpw [m¿-an-I-X-bm-Wv A-h-cp-sS tPm-
en ÿ-e-Øv {]-Xn-^-en-°p-I. an-I-® [m¿-an-I aq-ey-ß-fp-f-
f hy-‡n-°v ÿm-]-\-sØ A-Xn-s‚ e-£y-Øn-te-s°-Øp-
∂-Xn-\p-f-f X-s‚ ]-¶v Ir-Xy-am-bn \n¿-h-ln-°m-\m-Ipw. A-
Ø-c-sam-cp hy-‡n-°v X-s‚ k-l-{]-h¿-Ø-I-sc {]-tNm-Zn-
∏n-°m-\pw H-sØm-cp-a-tbm-sS {]-h¿-Øn-∏n-®v ÿm-]-\-Øn-
\v an-I-® ^-ew \-ev-Im-\pw km-[n-°pw
Info Magic May 2019 19
bbuussiinneessss iiddeeaa
Info Magic May 2019 2200
hh--\\nn--XX--IIƒƒ--°°mm--bbnnNNnn--ee kkww--ccww--`̀--II ssFF--UUnn--bb--IIƒƒ
\n-X-Iƒ kw-cw-`-I
Po-hn-X-Øn-te-°v I-S-
∂p-h-cp-∂ {]-h-W-X
h¿-[n-°p-I-bm-Wv. ho-Sp-I-fn¬
Xp-S-ßm-hp-∂-Xv ap-X¬ h≥-In-
S _n-kn-\-kn-te-°v h-sc ]-S¿-
∂p-]-¥-en-°p-I-b-m-Wv ]-e h-
\n-X-I-fp-sS-bpw kw-cw-`-߃.
F-∂m¬ ]p-Xn-b-Xm-bn Cu ta-
J-e-bn¬ Im-se-Sp-Øv sh-
°m≥ B-{K-ln-°p-∂-h¿-°m-
bn Nn-e kw-cw-`-I sF-Un-b-
Iƒ C-Xm...
s]-‰v sX-dm-∏nkw-ÿm-\-Øv G-sd {]-Nm-cw t\-Sn h-cp-∂ H-cp Nn-In-’m k-{º-Zm-
b-am-Wn-Xv. ]-£n-Iƒ, ar-K-߃, a-’y-߃ F-∂n-h-sb D-]-tbm-Kn-®v
sX-dm-∏n-bn-eq-sS tcm-Kw t`-Z-am-°p-∂ co-Xn-bm-Wn-Xv. ao-\p-Iƒ-°v a-\p-
jy-sc B-\-μn-∏n-°m≥ {]-tXy-I I-gn-hp-≠v. Im-c-Ww, ao-\p-Iƒ k-Zm
N-en-®p-sIm-≠n-cn-°pw. ao-\p-I-sf D-]-tbm-Kn-®p-f-f sX-dm-∏n-°v h≥
Un-am‚m-Wp-f-f-Xv. h-f¿-Øp-ar-K-ß-fp-sS Iq-sS k-a-bw sN-e-h-gn-°p-
tºmƒ a-\p-jy¿ tcm-K-ß-sf a-d-°p-∂p-sh-∂-Xm-Wv I-s≠-ج.
h-
bbuussiinneessss iiddeeaa
Info Magic May 2019 2211
A-e-¶m-c ]p-jv-] hn-]-W-\wsN-Sn h-f¿-Øn A-h-bn¬ \n-∂pw e-`n-°p-∂ Ip-d-®v ]q-°ƒ hn-ev-
°p-∂-Xv km-[m-c-W-bm-bn I-≠p-h-cp-∂-Xm-Wv. F-∂m¬ ]q-°ƒ-°v
th-≠n am-{X-am-sbm-cp hn-]-Wn-sb Ip-dn-®m-Wv ]-d-bp-∂-Xv. P-\-\-Øn-
\pw a-c-W-Øn-\pw A-Xn-\-S-bv-°p-f-f F-¥v B-tLm-j-߃-°pw ]q-°-
fp-]-tbm-Kn-°p-∂-h-cm-Wv \-Ωƒ. C-Ø-cw k-μ¿-`-߃ ap≥-Iq-´n I-
s≠-Øn ]p-jv-]m-e-¶m-c-ß-fp-sS Hm¿-U-dp-Iƒ G-s‰-Sp-°mw.
tlmw sa-bv-Uv tNm-t¢-‰ v--kv <
\-√ tNm-t¢-‰n-\v F-∂pw B-h-iy-°m-cp-≠v. Um¿-Iv tNm-t¢-‰pw
ssh-‰v tNm-t¢-‰p-sa-√mw G-sd hn-‰-gn-°-s∏-Spw. kp-Xm-cy-am-b sN-dn-
sbm-cp πm-Ãn-Iv ]m-{X-Øn¬ ]m-bv-°nw-Kv te-_-sem-´n-®v hn-X-c-Ww sN-
ømw. sN-dn-b km-t¶-Xn-I-hn-Zy-bp-sS k-lm-b-tØm-sS B-cw-`n-°m-hp-
∂ kw-cw-`-am-Wn-Xv.
bbuussiinneessss iiddeeaa
Info Magic May 2019 <<2222
{]m-tZ-in-I `-£-W-߃Hm-tcm \m-Sn-\pw X-\-Xm-b hn-`-h-ß-fpw cp-Nn-io-e-ß-fp-ap-≠v. C-h-
sb an-I-® co-Xn-bn¬ hn-]-W-\w sN-øp-I-bm-Wv th-≠-Xv. Hm-´-S-bpw
sIm-gp-°-´-bpw h-sc {]m-tZ-in-I A-Sn-ÿm-\-Øn¬ cp-Nn t`-Z-ap-f-f-h-
bm-Wv. Hm-´-S-bpw a-‰pw A-[n-I-am-cpw hn-]-W-\w sN-øm-dp-an-√. tXm-
c≥, Xo-b¬, A-hn-b¬, Hm-e≥, ao≥-I-dn,Nn-°≥-I-dn,_o-^v I-dn F-
∂n-h-bv-°pw {]m-tZ-in-I cp-Nn-t`-Z-ap-≠v.
Iq¨ Ir-jnIq¨ Ir-jn-°v an-I-® km-[y-X-I-fp-≠v. Iq¨ h-f¿-Øn hn-
ev-°p-∂-Xn-\v ]p-d-sa Iq¨ hn-`-h-ß-fpw hn-]-W-\w sN-ømw.
Iq¨-hn-Øv hn-]-W-\-hpw an-I-® h-cp-am-\w \-ev-Ipw. Iq¨ Ir-
jn sN-øm≥ Xm-Xv-]-cy-ap-f-f \n-c-h-[n B-fp-I-fp-≠v. A-h¿-°v
Iq¨ Ir-jn-bn¬ ]-cn-io-e-\w \-ev-Ip-∂-Xpw a-s‰m-cp km-[y-X-am-
Wv, Iq¨-Ir-jn ]-cn-io-e-\w. km-t¶-Xn-I ssh-Z-Kv-[yw B-h-iy-
ap-f-f ta-J-e-bm-b-Xn-\m¬ B-Zyw G-sX-¶n-epw ]-cn-io-e-\ ]-cn-
]m-Sn-bn¬ ]-s¶-Sp-Øv {]m-ho-Wyw t\-S-Ww.
bbuussiinneessss iiddeeaa
Info Magic May 2019 2233
≈n-s®-Sn h-f¿-Ø-epw ]-cn-]m-e-\-hpw Po-hn-X-N-
cy-bm-°n am-‰n-bn-cn-°p-I-bm-Wv a-e-∏p-dw Xn-cq¿
kz-tZ-in \n-jm-dm-Wn. hn-hn-[-bn-\w I-≈n-s®-Sn-
I-fm-Wv C-h-cp-sS ti-J-c-W-Øn-ep-≈-Xv. Fw.C.F-kv.
sk≥-{S¬ kv--Iq-fn-\v k-ao-]-ap-≈ 'kn-\n-b¬' ho-´n-se-
Øn-bm¬ I-≈n-s®-Sn-I-fp-sS ssh-hn-[y ti-J-cw I-≠p a-
\-kn-em-°mw. ho-Sn-\v ap-I-fn-se sS-d-kn-em-Wv \n-jm-dm-Wn
I-≈n-s®-Sn Ir-jn \-S-Øp-∂-Xv. C-cp-]-Xn-e-[n-Iw sh-≈-
Ø-≠n-\pw (sk-Iyp-e‚ v), ap-∏-Xn-e-[n-Iw ap-≈p-≈ I-≈n-
s®-Sn-Iƒ (Im-s‰-I-v-kv), G-gn-\w ]q-°-fp-≈ I-≈n-s®-Sn-
Iƒ F-∂n-ß-s\ hn-hn-[ X-c-Øn-ep-≈ I-≈n-s®-Sn-I-fp-sS
ssh-hn-[y-am-b ti-J-c-am-Wv C-hn-Sp-≈-Xv. 300 cq-] ap-X¬
5000 cq-]-h-sc a-Z¿ πm‚n-\v hn-e-bp-≈ sN-Sn-I-fm-Wv hn-
hn-[ C-S-ß-fn¬ \n-∂v ti-J-cn-®v \n-jm-dm-Wn ho-´n¬ h-
f¿-Øp-∂-Xv.
`¿-Øm-hv kn-dm-Pn-s‚ k-lm-b-tØm-sS-bm-Wv \n-jm-dm-
I-≈n-s®-Sn ^m-an-ßn¬
H-cp \n-jm-dm-Wn am-Xr-II- ho-Sn-\v ap-I-fn-se sS-d-kn-em-Wv
\n-jm-dm-Wn I-≈n-s®-Sn Ir-jn \-S-Øp-∂-Xv. C-cp-]-Xn-e-[n-Iwsh-≈-Ø-≠n-\pw (sk-Iyp-e‚v), ap-∏-Xn-e-[n-Iw ap-≈p-≈ I-≈n-s®-Sn-Iƒ (Im-s‰-I-v-kv), G-gn-\w ]q-°-fp-≈ I-≈n-s®-Sn-Iƒ F-∂n-ß-s\hn-hn-[ X-c-Øn-ep-≈ I-≈n-s®-Sn-I-fp-sS ssh-hn-[y-am-b ti-J-c-am-Wv C-hn-Sp-≈-Xv.
Info Magic May 2019 2244
Wn I-≈n sN-Sn-Iƒ Xn-c-s™-Sp-°p-∂-Xpw hm-
ßp-∂-Xpw. _n._n.F. ]q¿-Øn-bm-°n-b a-I-\pw
I-≈n sN-Sn-I-tfm-Sv Xm-Xv-]-cy-ap-≠v. a-I-s‚ t\-
Xr-Xz-Øn¬ ko πm‚ v tjm-∏v F-∂ t]-cn¬
Hm¨ hn-ev-]-\-bpw \-S-Øp-∂p-≠v. A-©v h¿-j-
am-bn I-≈n-s®-Sn-I-fp-sS ]-cn-]m-e-\-Øn-\m-bn X-
an-gv--\m-Sv Xr-®n kz-tZ-in-bm-b A-g-I-\pw \n-j-bp-
sS sXm-gn-em-fn-bm-bn tPm-en sN-øp-∂p-≠v.
Xr-iq-cn¬ \-S-∂ ssh-K Im¿-jn-I ta-f-bn-se
{]-Z¿-i-\-Øn-\v ti-jw \n-j-bp-sS I-≈n-sN-Sn-
Iƒ-°v B-h-iy-°m¿ G-sd-bp-≠v. B-Zy-am-bm-
Wv H-cp Im¿-jn-I ta-f-bn¬ I-≈n-s®-Sn-I-fp-am-
bn \n-j F-Øn-b-Xv. C-tXm-sS I-≈n-s®-Sn Ir-jn-
bpw ]-cn-N-c-W-hpw hn¬-∏-\-bpw s{]m-^-j-W-
em-°n am-‰m-\p-≈ H-cp-°-Øn-em-Wv Ir-jn-h-Ip-
∏pw D-tZym-K-ÿ-cpw. Du-´n, ]q-s\ F-∂n-hn-S-ß-
fn¬ \n-∂m-Wv Iq-Sp-X¬ sN-Sn-Iƒ sIm-≠p h-
∂n-´p-≈-Xv. im-kv-{Xo-b-am-b ]-cn-io-e-\-tØm-sS
_-Õnw-Kpw {Km-^v-‰nw-Kpw \-S-Øn X-t‚-Xp am-{X-
am-b H-cp ]p-Xn-b C-\w hn-I-kn-∏n-s®-Sp-°m-\p-
≈ H-cp-°-Øn-em-Wv \n-jm-dm-Wn-bn-t∏mƒ.
Ir-jn-`-h-\n¬ \n-∂v a-g-a-d Dƒ-s∏-sS-bp-≈
k-lm-b-߃ sN-bv-Xp \¬-In-bn-´p-≠v. tlm¿-´n-
Iƒ-®¿ an-j≥ ]-≤-Xn-bn¬ Dƒ-s∏-Sp-Øn Hm¿-
°n-Uv, I-≈n-s®-Sn Ir-jn-°p-≈ Iq-Sp-X¬ k-
lm-b-߃ \¬-Im-\m-Wv Ir-jn h-Ip-∏n-s‚ {i-
aw. s{]m-^-j-W-em-bn bm-sXm-cp ]-cn-io-e-\-hpw
t\-Sn-bn-´n-s√-¶n-epw Po-hn-Xw \n-j-sb Cu ta-J-
e-bn-se-Øp-∂ Xp-S-°-°m¿-°v ]-cn-io-e-\-߃
\¬-Im≥ \n-j H-cp-°-am-Wv. Ir-jn-bn-S-Øn¬-
sh-®v ]T-\ ]-cn-io-e-\ ]-cn-]m-Sn-Iƒ \-S-Øm-\m-
Wv \n-j-bp-sS ]-≤-Xn. Ir-jn-tbm-Sv Xm-Xv-]-cy-ap-
≈ `¿-Øm-hpw a-I-\pw \n-j-bp-sS B-{K-l-߃-
°v ap-gp-h≥ ]n-¥p-W-bpw \¬-Ip-∂p.
bbuussiinneessss iiddeeaa
Info Magic May 2019 25
F-fp-∏w Xp-S-ßmw D-S≥ em-`w-t\-Smw
I-cn-t¶m-gn Ir-jn
bbuussiinneessss iiddeeaa
B-dv am-kw {]m-b-ap-≈I-cn-t¶m-gn-°v 600˛700cq-] e-`n-°pw. H-cp ap-´-bv-°v 20 cq-] ap-X¬ 35 cq-] h-sc hn-e e-`n-°pw. 10 tIm-gn-I-sfh-f¿-Øm≥ D-t±y-in-°p-∂-h¿ H-cp ]q-h-\pw H≥-]-Xv ]n-S-bpw F-∂ \n-c-°n-em-Wv hm-tß-≠-Xv.
-gn-°v an-I-® Un-am‚m-Wv tIm-gn-Iƒ-
°v. \m-S≥ tIm-gn-Iƒ-°pw A-e-¶m-c
tIm-gn-Iƒ-°pw F-∂-Xn-te-sd B-h-
iy-°m-cp-≠v I-cn-t¶m-gn-°v. \m-S≥ tIm-gn-tb-°m-epw
t{_m-bn-e¿ tIm-gn-I-tf-°m-epw c-≠n-c-´n em-`w t\-Sn X-cpw
I-cn-t¶m-gn F-∂-Xn¬ kw-i-b-an-√.
km-[m-c-W ap-´-t°m-gn-°v \-ev-Ip-∂-Xp-t]m-se A-cn,
tKm-X-ºv F-∂n-h I-cn-t¶m-gn-Iƒ-°v \-ev-Imw. hym-h-km-
bn-I-am-bn h-f¿-Øp-tºmƒ tNm-fw, ao≥-s]m-Sn, I-°,
tkm-b, D-∏v F-∂n-h s]m-Sn-®v tN¿-Øv \-ev-Ip-∂-Xv ap-´ D-
Xv-]m-Z-\w h¿-[n-∏n-°m≥ k-lm-bn-°pw. B-dmw am-kw ap-
X¬ ap-´ e-`n-®v Xp-S-ßpw. H-cp Zn-h-kw {]m-b-ap-≈ tIm-gn-
°p-™n-\v 45 cq-] ap-X¬ 65 cq-] h-sc hn-e e-`n-°pw.
B-dv am-kw {]m-b-ap-≈ I-cn-t¶m-gn-°v 600˛700 cq-] e-`n-
°pw. H-cp ap-´-bv-°v 20 cq-] ap-X¬ 35 cq-] h-sc hn-e e-`n-
°pw. 10 tIm-gn-I-sf h-f¿-Øm≥ D-t±y-in-°p-∂-h¿ H-cp ]q-
h-\pw H≥-]-Xv ]n-S-bpw F-∂ \n-c-°n-em-Wv hm-tß-≠-Xv.
tIm
Info Magic May 2019 26
ap-´-bv-°pw C-d-®n-°pw G-sd B-h-iy-°m¿ D-f-f
I-cn-t¶m-gn-°v G-sd Hu-j-[-aq-ey-ap-≠v. I-cn-t¶m-gn-
bp-sS t]m-j-I-aq-ey-hpw Hu-j-[-Kp-W-hpw an-I-® hn-
]-Wn-bm-Wv I-cn-t¶m-gn-°v Xp-d-∂n-Sp-∂-Xv. a-[y-{]-tZ-
in-se tKm-{X h¿-K-°m¿ h-f¿-Øn-bn-cp-∂ I-dp-∏v \n-
d-ap-≈ Im-en-am-kn F-∂ I-cn-t¶m-gn C-∂v C-¥y-bp-
sS ]-e `m-K-ß-fn-epw h-f¿-Øn-h-cp-∂p. aq-∂v C-\-ß-
fm-Wv I-cn-t¶m-gn-°p-f-f-Xv. sP-‰v ªm-°v, s]≥-kn¬-
Uv,tKmƒ-U≥ F-∂n-h-bm-Wv A-h. I-S-°-\m-Øv F-
∂ t]-cn-epw I-cn-t¶m-gn-Iƒ A-dn-b-s∏-Sp-∂p.
G-Xv Im-em-h-ÿ-bn-epw C-W-ßn Po-hn-°m≥ I-
gn-bp-∂ I-cn-t¶m-gn-Iƒ an-I-® {]-Xn-tcm-[ ti-jn D-f-
f-h-bm-Wv. Im-ep-I-fpw Xq-h-ep-I-fpw \m-hpw h-sc I-
dp-Ø \n-d-Øn-ep-≈ I-cn-t¶m-gn C-d-®n a-\p-jy-s‚ F-
√p-I-fp-sS _-e-Øn-\pw \-√-Xm-Wv. a-‰v tIm-gn C-d-®n-
bn¬ 15˛19 i-X-am-\w t{]m-´o-\p-f-f-t∏mƒ I-cn-t¶m-gn-
I-fn-en-Xv 25 i-X-am-\-am-Wv. 100 {Kmw I-cn-t¶m-gn C-d-
®n-bn¬ 184.75 an-√n-{Km-am-Wv sIm-f-kv-t{Smƒ. a-‰v tIm-
gn-I-fp-sS C-d-®n-bn-en-Xv 218 ap-X¬ ap-I-fn-te-°m-Wv.
bbuussiinneessss iiddeeaa
ffooccuuss
Info Magic May 2019 2288
gv-N-I-fn¬ ]-X-dm-Ø-h¿ Np-cp-°-am-Wv. ho-gv-N-bn¬ \n-∂pw I-c-I-b-
dp-∂-h-\m-Wv b-Ym¿-∞ lo-tdm. A-ß-s\ t\m-°n-tºmƒ H-cp H-
s∂m-∂-c lo-tdm-bm-Wv C-Sp-°n B-bn-c-ta-°¿ kz-tZ-in tKm-]n. sh-
dpw tKm-]n-b-√, Izn‚¬ tKm-]n.
1987 h-sc tKm-]n-°v hn-ti-j-W-sam-∂p-ap-≠m-bn-cp-∂n-√. tKm-]n-°v I-®-h-
Sw G-ev-∏n-® B-Zy {]-l-c-am-Wv tKm-]n-bp-sS Po-hn-Xw Xn-cp-Øn-°p-dn-®-Xv. I-
gn-™ \m-ep ]-Xn-‰m-≠m-bn tKm-]n Im¿-jn-I tI-c-f-Øn¬ \n-d km-∂n-[y-am-
Wv. \m-fn-tI-c-hpw sh-fn-®-Æ-bpw I-®-h-Sw sN-bv-Xv Po-hn-®n-cp-∂ H-cp km-[m-
c-W I¿-j-I-\m-bn-cp-∂p tKm-]n. \m-fn-tI-c-Øn-s‚ hn-e s]-s´-∂v C-Sn-™-Xv
tKm-]n-sb B-sI D-e-®p-I-f-™p. A-Xp-h-sc km-[-\w hm-ßn-b-h¿ t]m-epw
]-Ww \-ev-In-bn-√. Xn-I-®pw ]m-∏-c-Xz-Øn-te-°v tKm-]n Zn-h-k-߃-°p-f-fn¬
\-S-∂p-I-b-dn.
F-¥v sN-ø-W-sa-∂v B-tem-Nn-®n-®v D-d-°-an-√m-Xn-cp-∂ cm-{Xn-I-fm-bn-cp-∂p
]n-∂o-S-tßm-´v. Im-cy-߃ ssI-hn-´v t]m-Ip-∂-Xpw t\m-°n sh-dp-sX-bn-cn-
°m≥ tKm-]n-°v I-gn-bn-√m-bn-cp-∂p. A-t∏m-gm-Wv ÿ-ew ]m-´-Øn-s\-Sp-Øv
tI-c-f-Øn-s‚Im¿-jn-IC-Xn-lm-kw;Izn‚¬ tKm-]nho-
Info Magic May 2019 2299
ffooccuuss
Ir-jn sN-øp-∂-Xn-s\ Ip-dn-®v B-tem-Nn-°p-∂-Xv. ]n-s∂
A-am-¥n-®n-√, c-≠pw I-ev-]n-®v ho-≠pw I-f-Øn-en-d-ßn. Ip-
Spw-_mw-K-ß-sf Iq-sS-°q-´n I-ap-In≥ ssX-I-fpw Ip-cp-ap-f-
Iv ssX-I-fpw D-Xv-]m-Zn-∏n-®v hn-]-W-\w sN-bv-Xp. t]m-fn _m-
Kv ssX-Iƒ hym-]-I-am-Im-Xn-cp-∂ Im-e-am-bn-cp-∂p A-Xv.
A-Xn-\m¬ X-s∂ Ir-jn-h-Ip-∏n-s‚ `m-K-Øp-\n-∂pw an-I-®
]n-¥p-W e-`n-®p.
A-Sn-am-en ss{]-h-‰v _-kv Ãm‚n-\-Sp-Øpw ]-cn-k-c-Øp-
am-bn 40 G-°-dn-em-bn ]-S¿-∂v In-S-°p-I-bm-Wv tKm-]n-bp-
sS Ir-jn. ]m-´-Øn-s\-Sp-Ø ÿ-e-Øm-Wv C-hn-sS-bpw tKm-
]n Ir-jn sN-øp-∂-Xv. 18 Ip-Spw-_-ß-fm-bn-cp-∂p tKm-]n-bp-
sS Ir-jn-bp-am-bn _-‘-s∏-´v D-]-Po-h-\w \-S-Øn-bn-cp-∂-
Xv. H-cp `m-K-Øv I-Z-fn hm-g-Iƒ, H-cp `m-K-Øv ]-®-°-dn Ir-
jn, In-g-ßv hn-f-Iƒ F-∂n-h-sb-√mw Ir-Xy-am-bn Ir-jn
sN-bv-Xn-cp-∂p A¬-∏w Zq-sc-bm-bn ip-Nn-Xz-ap-f-f ]-∂n-
^mw. B-Sv, tIm-gn, ]-ip Xp-S-ßn-b-h [m-cm-fw th-sd. A-Sn-
am-en-bn-epw aq-∂m-dn-ep-ap-f-f tlm-´-ep-I-fn¬ \n-∂v I-™n-
sh-f-f-hpw `-£-Wm-h-in-„-ß-fpw ti-J-cn-°m≥ ]n-Iv A-]v
hm-\p-I-fp-ap-≠m-bn-cp-∂p. tKm-]n-bp-sS hn-P-b-I-c-am-b Cu
k-Ωn-{i Ir-jn am-Xr-I A-dn-™pw ]Tn-®pw [m-cm-fw t]¿
Cu Im¿-jn-I cw-K-tØ-s°-Øn. k-Ωn-{i-Ir-jn-bp-sS A-\-
¥ km-[y-X-Iƒ A-h-X-cn-∏n-®-Xn-\v kw-ÿm-\ k¿-°m-cn-
s‚ G-‰-hpw an-I-® I¿-j-I-\p-f-f 'I¿-j-tIm-Ø-a' ]p-c-kv--
Im-cw tKm-]n-°v e-`n-®n-cp-∂p.
I-ap-In≥ ssX-Iƒ-°v t\-cn-´v G-sd sh-bn-e-Sn-°p-∂-Xv
{]-Xn-k-‘n-bm-b-t∏mƒ A-h-bv-°v X-W-te-Im≥ G-Ø-hm-
g Ir-jn-bpw B-cw-`n-®p. I-ap-In≥ ssX-Iƒ-°v X-W-te-
Im≥ B-cw-`n-® G-Ø-hm-g-Ir-jn tKm-]n-°v X-W-em-bn. an-
I-® hn-f-hm-Wv G-Ø-hm-g-Iƒ \-ev-In-b-Xv. a-‰v hm-g-Iƒ an-
I-® Ip-e-I-fm-bn ]-cn-W-an-®-t∏mƒ H-sc-Æw am-{Xw Ip-e-bv-
°m-sX ]n-W-ßn-\n-∂p. F-∂m-epw tKm-]n-b-Xn-s\ ssI-hn-
´n-√. a-‰p-f-f-h-tbm-sSm-∏w X-s∂ ]-cn-]m-en-®p. F-√m hm-g-I-
fpw Ip-e-®v ]-Ip-Xn aq-∏m-b-t∏mƒ Ip-e-bv-°m-Xn-cp-∂ a-Sn-
b≥ hm-g Ip-e-®p. _m-°n-bp-f-f-h-tb-°mƒ Xq-°-hp-ap-
≠m-bn-cp-∂p ssh-In-sb-Øn-b A-Xn-Yn-°v. 50˛60 In-tem-
{Km-ap-≠m-bn-cp-∂p Xq-°w. {]-tXy-I cp-Nn-bpw Kp-W-hp-ap-
A-Sn-am-en ss{]-h-‰v _-kv Ãm‚n-\-Sp-Øpw
]-cn-k-c-Øp-am-bn 40 G-°-dn-em-bn
]-S¿-∂v In-S-°p-I-bm-WvtKm-]n-bp-sS Ir-jn.
]m-´-Øn-s\-Sp-Ø ÿ-e-Øm-Wv
C-hn-sS-bpw tKm-]n Ir-jn sN-øp-∂-Xv.
18 Ip-Spw-_-ß-fm-bn-cp-∂p tKm-]n-bp-sS
Ir-jn-bp-am-bn _-‘-s∏-´v D-]-Po-h-\w
\-S-Øn-bn-cp-∂-Xv.
ffooccuuss
Info Magic May 2019 30
≠m-bn-cp-∂ Cu hm-g-bp-sS I-∂p-Iƒ C-f-°n-sb-Sp-
Øv Iq-Sp-X¬ \-´p. ap-∏-tXm-fw I-∂p-Iƒ e-`n-®p. C-
h Ip-e-®-t∏m-gpw \-√ Xq-°-ap-≠m-bn. hn-]-Wn Xn-cn-
®-Sn-®-t∏mƒ {]-Ir-Xn X-s∂ tN¿-Øv ]n-Sn-®-Xv tKm-
]n-°v B-izm-k-am-bn.
1988¬ A-Sn-am-en-bn¬ \-S-∂ Im¿-jn-I-ta-f-bn¬
Cu Ip-e-I-fpw hm-g-I-∂pw {]-Z¿-i-\-Øn-\pw hn-]-
W-\-Øn-\pw F-Øn-®p. C-h-bv-°m-bn B-fp-Iƒ Xn-c-
°p-Iq-´n. tI-c-f-Øn-\v ]p-d-sa \n-∂p-t]m-epw tKm-]n-
bp-sS hm-g tX-Sn-sb-Øn. 50 ap-X¬ 60 In-tem h-sc
Xq-°-ap-f-f Cu hm-g-°p-e-Iƒ Np-a-°p-∂-Xn-\p-f-f
Iq-en-bm-bn Np-a-´v sXm-gn-em-fn-Iƒ H-cp Izn‚¬ Nm-
°v C-d-°p-∂-Xn-\p-f-f Iq-en th-W-sa-∂v B-h-iy-
s∏-´p. A-ß-s\-bm-Wv tKm-]n-bp-sS hm-g-°p-e
'Izn‚¬ hm-g'bm-bn, Iq-sS tKm-]n Izn‚¬ tKm-]n-
bpw.
Izn‚¬ hm-g G-sd {]-i-kv-X-am-b-tXm-sS Izn‚¬
hm-g {]-N-cn-∏n-°m≥ tI-c-f Im¿-jn-I k¿-h-I-em-
im-e-tbm-Sv A-∂-sØ Ir-jn a-{¥n-bm-bn-cp-∂p
hn.sI cm-P≥ B-h-iy-s∏-´p. C-Xn-\m-bn A-Sn-am-en-
bn¬ X-s∂ Sn-jyp-Iƒ-®¿ em-_v Xp-S-ßm≥ tKm-]n
_m-¶n¬ \n-∂pw a-‰pw h≥ Xp-I I-S-sa-Sp-Øp. h-en-
b kz-]v--\-߃ I-≠ Izn‚¬ tKm-]n-°v a-s‰m-cp hn-
[n Im-Øn-cn-°p-∂p-≠m-bn-cp-∂p. a-{¥n hn.sI cm-
P≥ A-Im-e-N-c-aw {]m-]n-®p. A-tXm-sS tKm-]n I-Sp-
Ø km-º-Øn-I {]-Xn-k-‘n-bn-em-bn. B I-S-s°-
Wn-bn¬ \n-∂pw H-∂v I-c-I-b-dn t\-sc-\n¬-°m≥
h¿-j-ß-sf-Sp-Øp. tKm-]n Ip-sd \m-f-tØ-°v A-Wn-
b-d-bn¬ H-Xp-ßn-°q-tS-≠n h-∂p.
]n-∂o-Sv h-\-hm-k-Øn-\v ti-jw 2008¬ B-Wv
tKm-]n Xn-cn-s®-Øp-∂-Xv. {]-Ir-Xn-t£m-`-ß-sf Xp-
S¿-∂v I-S-]p-g-In ho-Wv Pm-Xn-tØm-´w \-in-® I¿-j-
I-cp-sS k-¶-S-am-Wv tKm-]n-bp-sS D-bn¿-sØ-gp-t∂¬-
∏n-\v Im-c-W-am-b-Xv. B-g-Øn¬ th-tcm-´-an-√m-Ø
\m-S≥ Pm-Xn a-c-߃ th-tcm-sS C-f-In ho-Wv \-in-
°p-∂-Xv ]-Xn-hm-bn-cp-∂p. C-Xn-s\m-cp ]-cn-lm-cw I-
s≠-Øp-I-bm-bn-cp-∂p tKm-]n-bp-sS e-£yw. A-ß-
s\ 2008 ap-X¬ tKm-]n C-Xn-s\m-cp ]-cn-lm-cw I-s≠-
Øm-\p-f-f {i-a-߃ B-cw-`n-®p. Im-´p-Pm-Xn-bn¬ \m-
´p-Pm-Xn {Km-^v-‰v sN-bv-Xm-bn-cp-∂p Xp-S-°w. F-∂m¬
A-Xv ]-cm-P-b-s∏-´p. F-∂m¬ A-h-km-\n-∏n-°m≥
tKm-]n X-øm-dm-bn-√. aq-∂v h¿-j-Øn-e-[n-Iw {]m-b-
ap-f-f \m-S≥ Pm-Xn-bn¬ c-≠v h¿-jw {]m-b-ap-f-f Im-
´p-Pm-Xn A-t{]m-®v {Km-^v-‰nw-Kn-eq-sS Iq-´n-t®¿-Øp.
C-Xv hn-P-bn-®p, Xm-bv th-cn-s‚ F-Æ-Øn-ep-≠m-b
h¿-[-\-hv aq-ew Pm-Xn sN-Sn-bn-ep-≠m-b am-‰w tKm-]n-
°v {]-tNm-Z-\-am-bn. C-h Im-‰n-s\ {]-Xn-tcm-[n-°m≥
ti-jn-bp-f-f-h-bm-bn-cp-∂p. A-tXm-sS tKm-]n Xm-bv-
th-cp-I-fp-sS F-Æw h¿-[n-∏n-®p.
sIm-®n-˛-[-\p-jv--tIm-Sn tZ-io-b ]m-X-bn¬ A-Sn-am-
en kz-Im-cy _- v-‰m‚n-\p k-ao-]w c-≠v G-°-tdm-f-
ap-f-f X-s‚ \-gv-k-dn-bn¬ B-bn-c-°-W-°n-\v aƒ-´n
dq-´v Pm-Xn-ssØ-I-fm-Wv X-øm-dm-°n-bn-cn-°p-∂-Xv.
F-´v h¿-j-tØm-fw \o-≠ kq-£v-a-am-b ]-co-£-W-
Øn-eq-sS I-s≠-Øn-b ]p-Xn-b Pm-Xn ssX-Iƒ X-
s‚ k-tlm-Z-cn-bpw a-I-\pw Dƒ-s∏-sS-bp-f-f Ip-Spw-
_mw-K-ß-sf ]Tn-∏n-®v C-h-cp-sS k-lm-b-tØm-sS-
bm-Wv D-Xv-]m-Zn-∏n-®v hn-X-c-Ww sN-øp-I-bm-Wv tKm-
]n. ]p-Xn-b I-s≠-Ø-en-\v kz-bw \¬-In-b aƒ-´n dq-
´v Pm-Xn F-∂ t]-cv A-Xp-t]m-se X-s∂ \n-e-\n¿-
Øm-\pw tKm-]n A-`y¿-∞n-®n-´p-≠v. kv-ss]-k-kv
t_m¿-Un-s‚ aƒ-´n dq-´v {Km-^v-‰nw-Kv A-hm¿-Upw
tKm-]n C-Xn-t\m-S-Iw I-c-ÿ-am-°n I-gn-™p. I¿-j-
tIm-Ø-a ]p-c-kv--Im-c-Øn-\v ]p-d-sa \m-j-W¬
tlm¿-´n-°ƒ-®¿ t_m¿-Un-s‚ D-Zym≥ ]-fin-‰v A-
hm¿-Uv, Km-‘n Ã-Un sk‚-dn-s‚ I¿-j-I Xn-e-Iv
A-hm¿-Uv Xp-S-ßn \n-c-h-[n ]p-c-kv--Im-c-ß-fpw t\-Sn-
b hy-‡n-bm-Wv tKm-]n.
50 ap-X¬ 60 In-tem h-sc Xq-°-ap-f-f Cu hm-g-°p-e-Iƒ Np-a-°p-∂-Xn-\p-f-f Iq-en-bm-bnNp-a-´v sXm-gn-em-fn-
Iƒ H-cp Izn‚¬ Nm-°v C-d-°p-∂-Xn-\p-f-f Iq-en th-W-sa-∂v
B-h-iy-s∏-´p. A-ß-s\-bm-Wv tKm-]n-bp-sShm-g-°p-e 'Izn‚¬ hm-g'bm-bn, Iq-sS tKm-]n
Izn‚¬ tKm-]n-bpw.
ssuucccceessss
-b-sam-cp kw-cw-`-I-bm-Im≥ C-d-ßn-Øn-cn-
®v ]-e-hn-[ \-„-ß-fn-eq-sS I-S-∂p-t]m-tI-
≠n h-∂ H-cp kw-cw-`-I-bm-Wv X-e-ti-cn
ta-°p-∂v I-cn-bm-Sv kz-tZ-in-\n ku-Z. X-
s‚ Po-hn-Xw I-cp-∏n-Sn-∏n-°m-\p-≈ ]-cn-{i-a-߃-°n-sS-
bm-Wv Cu ho-´-Ω kz-b-sam-cp kw-cw-`-I-bm-bm¬ F-¥m-
sW-∂v Nn-¥n-®v Xp-S-ßn-b-Xv. C-Xn-\m-bn X-s‚ B-sI-bp-
≈ ]-Øv ]-h≥ kz¿-Ww _m-¶n¬ ]-W-bw sh-®m-Wv aq-
e-[-\w I-s≠-Øn-b-Xv. Xp-S-ßn-b-Xm-I-s´ hm-\n-e Ir-jn-
bpw. kz-]v--\w t]m-se hm-\n-e ]q-hn-´v X-fn¿-Ø-t∏m-tg-
°pw hn-e-bpw am¿-°-‰n¬ Ip-Ø-s\ C-Sn-™p. B-sI D-
≠m-bn-cp-∂ kz¿-Ww sh-®v hm-ßn-b ]-Ww Zm In-S-°p-
∂p \-„-Øn¬.
F-∂m-epw A-ßn-s\-sbm-∂pw hn-´p-sIm-Sp-°m≥ X-
øm-dm-bn-cp-∂n-√ Cu kv-{Xo. A-Sp-Ø ]-≤-Xn A-ßp-Xp-S-
ßn. ]-ip-h-f¿-ج. c-≠v ]-ip-°-sf hm-ßn t]m-‰m≥
Xp-S-ßn.]-Xp-s° £o-c-Ir-jn X-s∂ {]-[m-\ h-cp-am-\-
am¿-K-am-°n. 55 I-d-h-∏-ip-°-fm-Wv ku-Z-bp-sS B-e-bn-
ep-≈-Xv. 900 en-‰¿ ]m-ev e-`n-°pw {]-Xn-Zn-\w. C-tXm-sS an-
I-® £o-c-I¿-j-I F-∂ {]-i-kv-Xn ]-´-hpw ku-Z-bv-°v
e-`n-®p. ho-gv-N-bn¬ \n-∂p-b-cm≥ C-tXm-sS ku-Z-bv-°v ]-
tIm-gn-h-f¿-Ø-en-eq-sS ku-Z-bp-sS h-cp-am-\w 20 e-£w
Xn-∑-S-ßm-bn Du¿-÷w. F-∂m¬ C-Xn-\n-sS B-cw-`n-®
ap-b¬-h-f¿-Ø-en¬ ]n-s∂-bpw In-´n Xn-cn-®-Sn. U-b-dn-
^mw {I-ta-W \-„-Øn-te-°v Iq-∏p-Ip-Øn Xp-S-ßn. F-
√m ]-ip-°-sf-bpw hn-s‰m-gn-®p.
]n-∂o-Sv tIm-gn-h-f¿-ج B-cw-`n-®p . G-Xm-bm-epw
{Km-a-{io tIm-gn-Iƒ ku-Z-sb h-√m-X-ßv k-lm-bn-®p.
F-§¿ \-gv--k-dn ]-≤-Xn h-gn e-`n-® 1000 tIm-gn-°p-™p-
ß-fpw,B¿-sI hn-ssh ]-≤-Xn-bn-eq-sS 500 tIm-gn-°p-
™p-ß-fpw e-`n-®p.
C-∂v ar-K-kw-c-£-W h-Ip-∏n-\v H-cp h¿-jw H-cp e-
£-tØm-fw {Km-a-{io tIm-gn-°p-™p-ß-sf D¬-∏m-Zn-∏n-
®p \¬-Ip-∂ F-§¿ \-gv--k-dn-bp-sS D-S-a-bm-Wn-h¿.
I-Æq¿,tIm-gn-t°m-Sv Pn-√-I-fn¬ tIm-gn-°p-™p-ß-
sf hn-X-c-Ww sN-øp-∂-Xpw ku-Z-bm-Wv. Ip-™p-߃
A-©-c am-kw {]m-b-sa-Øp-tºmƒ ap-´-bn-´p Xp-S-ßpw.
A-Sp-°-f-ap-‰-Øv A-gn-®p-hn-´v h-f¿-Øm≥ km-[n-°p-∂
C-\w tIm-gn-I-sf ]-cn-]m-en-®m¬ km-[m-c-W ho-´-Ω-am¿-
°v ap-´-hn¬-∏-\-bn-eq-sS sN-dn-sbm-cp h-cp-am-\w t\-
Sm≥ km-[n-°p-sa-∂v ku-Z-]-d-bp-∂p.
an-I-® h-cp-am-\-am-Wv ku-Z-bv-°v e-`n-°p-∂-Xv.20 e-
£w cq-]-bm-Wv ku-Z-bp-sS h-cp-am-\w. kv-{Xo-Iƒ-°v an-
I-® h-cp-am-\w e-`n-®m¬ c-£-s∏-Sp-∂-Xv Ip-Spw-_-am-bn-
cn-°p-a-t√m? ]Tn-∏n¬ an-Sp-°n-bm-b X-s‚ a-I-sf hn-tZ-
i-Øv sa-Un-kn-\v hn-´p-]Tn-∏n-°m-\pw H-tc-°¿ ÿ-ew
hm-ßm-\pw ku-Z-bv-°v km-[n-®p. ku-Z,
t^m¨ 9048809727
kz
Info Magic May 2019 31
Info Magic May 2019 32
ssuucccceessss
-e kw-cw-`-I-cp-sS-bpw tlm-_n-Iƒ ]-e-t∏m-gpw h≥-In-S
kw-cw-`-߃-°v h-gn-am-dm-dp-≠v. c-ta-iv _m-_p F-∂ D-
Ø-tc-¥y-°m-c-\m-b tIm-So-iz-c-s‚ I-Y-bpw A-Xp-t]m-se-bm-
Wv.Ip-Spw-_-Øn-s‚ Zm-cn-{Zyw am-‰m≥ _m¿-_¿ tPm-en sN-bv-Xv
Xp-S-ßn-b bp-hm-hv ]n-∂o-Sv sN-dn-b k-ºm-Zy-߃ Iq-´n-sh-®v H-
cp Im¿ hm-ßn . ]n-∂o-Sv ]-e Im-dp-Iƒ t{I-kv Iq-Sn-b-t∏mƒ hm-
ßn. A-Xv ]-Xp-s° hm-S-I-bv-°v Im-dp-Iƒ \¬-Ip-∂ sN-dn-b
_n-kn-\-kn-te-°v h-gn Xp-d-∂-tXm-sS _m¿-_¿ H-cp kw-cw-`-I-
\m-bn am-dp-I-bm-bn-cp-∂p. A-Xpw _w-K-fp-cp-hn-se B-Zy-sØ
B-Uw-_-c Im-dp-Iƒ hm-S-I-bv-°v \¬-Ip-∂ kw-cw-`-I-s\-∂ ]-
Z-hn-bn-te-°m-bn h-f¿-®.
H-cp ]m-h-s∏-´ Ip-Spw-_-Øn-em-Wv c-ta-iv P-\n-®-Xv. ]n-Xm-hpw
_m¿-_¿ B-bn-cp-∂p. X-\n-°v G-gv h-b-kp-≈-t∏mƒ ]n-Xm-hv a-
c-W-s∏-´p. A-Ω ]n-∂o-Sv \n-Xy-hr-Øn-°m-bn ho-´p-tPm-en-Iƒ
sN-øm≥ Xp-S-ßn. A-—≥ \-S-Øn-bn-cp-∂ {_n-tK-Uv tdm-Un-ep-
≈ k-eq¨ F-∂ ÿm-]-\w X-s‚ A-Ωm-h≥ G-s‰-Sp-Øv \-S-
_m¿-_¿ F-ßn-s\tIm-So-iz-c-\m-b kw-cw-`-I-\m-bn?c-ta-iv _m-_p- Po-hn-Xw ]-d-bp-∂p
Zm-cn-{Zyw am-‰m≥ _m¿-_¿tPm-en sN-bv-Xv Xp-S-ßn-bbp-hm-hv ]n-∂o-Sv sN-dn-bk-ºm-Zy-߃ Iq-´n-sh-®v H-cp Im¿ hm-ßn . ]n-∂o-Sv]-e Im-dp-Iƒ t{I-kv Iq-Sn-b-t∏mƒ hm-ßn. A-Xv ]-Xp-s° hm-S-I-bv-°v Im-dp-Iƒ \¬-Ip-∂ tXm-sS _m¿-_¿ H-cp kw-cw-`-I-\m-bn am-dp-I-bm-bn-cp-∂p.
]
ssuucccceessss
Info Magic May 2019 33
Øm≥ Xp-S-ßn. A-°m-e-Øv A-©v cq-] sN-dn-b Xp-I-bm-bn-cp-∂p. F-
∂n-´pw Xm-\pw k-tlm-Z-cn-bpw X-ß-fp-sS hn-Zym-`ym-k-Øn-\v A-Xp-t]m-
epw Im-Wm-\m-Im-sX _p-≤n-ap-´n. Zn-h-kw H-cp t\-cw am-{Xw `-£-Ww
I-gn-®n-cp-∂ Zn-h-k-ß-fm-bn-cp-∂p A-h. an-Un¬ kv--Iqƒ B-b-t∏mƒ
Ip-Spw-_-`m-cw Xm-\pw G-s‰-Sp-°m≥ Xp-S-ßn. ]m¬ hn-X-c-W-hpw ]-{X
hn-X-c-W-hp-sa-√mw sN-øm≥ Xp-S-ßn. A-ß-s\ H-cp-hn-[w ]-Ømw X-cw
]q¿-Øn-bm-°n Cu-h-\nw-Kv ]n hn kn-°v tN¿-∂p.
Xm≥ B-Zy-h¿-jw ]n hn kn-bn¬ ]Tn-°p-tºmƒ X-s‚ A-Ω A-
Ωm-h-\p-am-bn h-g-°n-´p. ]n-Xm-hn-s‚ k-eq¨ G-s‰-Sp-Øv \-S-Øn-bn-
´pw H-cp Im-c-W-hp-an-√m-sX X-߃-°v ]-Ww X-cp-∂-Xv A-Ωm-h≥ \n¿-
Øp-I-bm-bn-cp-∂p. Xm≥ k-eq¨ G-s‰-Sp-Øv \-S-Øm-sa-∂v c-ta-iv A-
Ω-tbm-Sv ]-d-™p. F-∂m¬ X-s‚ ]Tn-Ø-Øn-\m-bn-cp-∂p A-Ω ap≥-K-
W-\ \¬-In-bn-cp-∂-Xv. F-∂n-´pw Xm≥ _m¿-_¿ tPm-en-bn-te-°v Xn-cn-
bm≥ Xp-S-ßn. cm-hn-se k-eq-Wn¬ t]m-Ip-I-bpw ssh-Ip-t∂-c-ß-fn¬
]Tn-°m≥ t]m-Ip-I-bpw sN-bv-Xp. A-Xn-\v ti-jw cm-{Xn ho-≠pw k-eq-
Wn¬ Xn-cn-s®-Øpw. A-tXm-sS X-\n-°v _m¿-_¿ F-∂ t]-cv ho-Wp.
1993¬ Xm≥ kz-¥-am-bn H-cp Im¿ hm-ßn. ]n-∂o-Sv A-Ωm-h≥ H-cp
Im¿ hm-ßn-b-t∏mƒ X-s‚ A-`n-am-\w H-cp Im¿-Iq-Sn hm-ßm≥ t{]-cn-
∏n-°p-I-bm-bn-cp-s∂-∂v c-ta-iv ]-d-bp-∂p. X-s‚ sN-dn-b k-ºm-Zy-hpw
tem-Wpw tN¿-Øv A-Ωm-h≥ hm-ßn-b-Xn-epw H-cp ap-¥n-b Im¿ hm-
ßn. hm-l-\-Øn-\p-th-≠n F-Sp-Ø tem¨ Xn-cn-®-S-°m≥ G-sd _p-
≤n-ap-´n. X-s‚ A-Ω tPm-en sN-øp-∂ ho-´n-se Xm≥ \-μn-\n F-∂v hn-
fn-°p-∂ kv-{Xo-bm-Wv Im-dp-Iƒ hm-S-I-°v sIm-Sp-°p-∂ kw-cw-`-sØ-
°p-dn-®v B-Zyw X-t∂m-Sv tNm-Zn-®-sX-∂v c-ta-iv ]-d-bp-∂p. hy-h-km-bw
Xp-S-ßp-∂-Xn-s‚ B-Zy ]mT-߃ A-h¿ X-s∂ a-\-kn-em-°n X-∂p. X-
s‚ k-tlm-Z-cn-sb-t∏m-se A-h¿ X-s‚ Po-hn-X-Øn-s≥ `m-K-am-bn C-
t∏m-gpw Xp-S-cp-∂p-sh-∂v c-ta-iv ]-d-bp-∂p.
1994 ap-X¬ Xm≥ h-f-sc Ku-c-h-am-bn Im¿ hm-S-I-°v \¬-Ip-∂ _n-
kn-\-kv Xp-S-ßn. C‚-en¬ B-Wv Xm≥ B-Zy-am-bn Im¿ hm-S-I-°v
\¬-In-b-Xv. \-μn-\n A-hn-sS-bm-bn-cp-∂p tPm-en sN-bv-Xn-cp-∂-Xv. {I-ta-
hm-l-\-Øn-\p-th-≠n F-Sp-Ø tem¨ Xn-cn-®-S-°m≥ G-sd _p-≤n-ap-´n. X-s‚ A-Ω tPm-en sN-øp-∂ ho-´n-se Xm≥ \-μn-\n F-∂v hn-fn-°p-∂ kv-{Xo-bm-WvIm-dp-Iƒ hm-S-I-°vsIm-Sp-°p-∂ kw-cw-`-sØ-°p-dn-®v B-Zyw X-t∂m-Sv tNm-Zn-®-sX-∂vc-ta-iv ]-d-bp-∂p.
Info Magic May 2019 34
SSuucccceessss
W Iq-Sp-X¬ Im-dp-Iƒ \¬-Im≥ Xp-S-ßn. 2004 h-sc X-\n-°v A-
t©m B-tdm Im-dp-Iƒ am-{X-am-Wv D-≠m-bn-cp-∂-Xv. ]n-∂o-Sv k-
eq¨ _n-kn-\-kv H-cp `m-K-tØ-°v am-‰n \n¿-Øn Im-dp-I-fn¬ Iq-
Sp-X¬ {i-≤n-°m≥ Xp-S-ßn. sN-dn-b Im-dp-Iƒ F-√m-h¿-°pw D-
≈-Xn-\m¬ B-Uw-_-c Im-dp-I-fn-te-°v Xn-cn-bm≥ Xo-cp-am-\n-®p.
2004¬ X-s‚ B-Zy B-Uw-_-c Im¿ hm-ßn-b-t∏mƒ F-√m-h-
cpw Ip-‰-s∏-Sp-Øp-I-bm-bn-cp-∂p. Im¿ hn¬-°m≥ ]-e-cpw \n¿-_-
‘n-®p. F-∂m¬ Xo-cp-am-\-Øn¬ Xm≥ D-d-®v \n¬-°p-I-bm-bn-cp-
s\-∂v c-ta-iv ]-d-bp-∂p. H-cp Im¿ sk‚-dp-I-fn-epw B-Uw-_-c
Im-dp-Iƒ D-≠m-bn-cp-∂n-√. sk-°‚ v lm≥-Uv tam-U-ep-Iƒ hm-
ßn _n-kn-\-kv sN-øp-∂ H-cm-fp-≠m-bn-cp-s∂-¶n-epw Im-dp-I-fp-
sS A-h-ÿ h-f-sc tam-i-am-bn-cp-∂p. C-Xn-\n-sS c-ta-in-s‚ _n-
kn-\-kn-s‚ ^-e-a-dn-™p Xp-S-ßn. _w-K-eq-cp-hn¬ B-Zy-am-bn
B-Uw-_-c Im-dp-Iƒ-°v th-≠n \n-t£-]w Xp-S-ßn-b-Xv Xm-\m-
Wv.
_n-kn-\-kv sN-øm≥ X-øm-dm-sW-¶n¬ \n-߃ dn-kv--Iv F-Sp-
°-Ww. H-cp-]m-Sv t]¿ ]n-¥n-cn-∏n-°m≥ {i-an-s®-¶n-epw 2004 ¬
Xm≥ F-Sp-Ø dn-kv--Iv H-∂p-Iq-Sn G-s‰-Sp-°m≥ c-ta-iv X-øm-dm-
bn. A-ß-s\ \m-ev tIm-Sn cq-] sN-e-hn¬ tdmƒ-kv tdm-b-kv hm-
ßn. A-Xn-s‚ tem¨ Cu Un-kw-_-dn¬ Xo-cp-sa-∂v c-ta-iv ]-d-
bp-∂p.
F-√m _n-kn-\-kp-I-fn-epw A-_-≤-ß-fpw sh-√p-hn-fn-I-fpw D-
≠m-Ipw. I-gn-™ G-{]n-en¬ aq-∂v tIm-Sn-tbm-fw cq-] tdm-Uv Sm-
I-v-kv C-\-Øn¬ am-{Xw A-S-bv-t°-≠n h-∂p. A-{X-bpw Xp-I F-
ß-s\ am-t\-Pv sN-bv-Xp F-∂-Xv C-t∏m-gpw A-¤p-X-am-Wv. Ip-d-®v
t]-cn¬-\n-∂v I-Sw hm-ßn-bpw h-kv-Xp ]-W-b-s∏-Sp-Øn-bp-am-Wv
Xp-I I-s≠-Øn-b-Xv. F-√m hy-h-km-b-ß-fn-epw C-Xp-t]m-ep-≈
sh-√p-hn-fn-I-fp-≠m-Ipw. A-h-sb ss[-cy-am-bn t\-cn-Sp-I-bm-Wv
th-≠-Xv c-ta-iv ]-d-bp-∂p
200 Im-dp-I-fp-sS Iq-´-Øn¬ sa-gv-kn-U-kv, _n Fw U-ªn-bp,
Hm-Un F-∂n-h-bpw A-©pw ]-Øpw ko-‰p-Iƒ h-sc-bp-≈ B-Uw-
_-c hm-l-\-ß-fpw c-ta-in-s‚ G-‰-hpw A-`n-am-\-am-b tdmƒ-kv
tdm-bn-kpw Dƒ-∏-sS 75 F-Æw B-Uw-_-c Im-dp-I-fm-bn-cp-∂p.
\n-e-\n¬-∏n-\v th-≠n-bp-≈ I-„-∏m-Sn¬-\n-∂m-Wv c-ta-iv Po-
hn-X hn-P-bw t\-Sn-b-Xv. D-b-c-ß-fn¬ \n¬-°p-tºm-gpw Xm≥ H-
cp _m¿-_-dm-Wv F-∂v c-ta-iv A-`n-am-\-tØm-sS ]-d-bp-∂p.
_n-kn-\-kv sN-øm≥ X-øm-dm-sW-¶n¬ \n-߃ dn-kv--Iv F-Sp-°-Ww. H-cp-]m-Sv t]¿ ]n-¥n-cn-∏n-°m≥ {i-an-s®-¶n-epw 2004 ¬ Xm≥ F-Sp-Ø dn-kv--Iv H-∂p-Iq-Sn G-s‰-Sp-°m≥ c-ta-iv X-øm-dm-bn. A-ß-s\ \m-ev tIm-Sn cq-] sN-e-hn¬tdmƒ-kv tdm-b-kv hm-ßn. A-Xn-s‚ tem¨ Cu Un-kw-_-dn¬ Xo-cp-sa-∂v c-ta-iv ]-d-bp-∂p.
Info Magic May 2019 3355
SSuucccceessss
-º-Xv h-b-kv {]m-b-ap-≈ H-cp Ip-´n-bp-sS B-{K-l-
߃ F-¥m-bn-cn-°pw.\n-d-sb I-fn-t°m-∏p-I-fpw
Iq-´p-Im-cp-sam-s°-bm-bn I-fn-®p-\-S-°p-I. A-s√.
B¨-Ip-´n-I-fm-sW-¶n¬ {]-tXy-In-®pw tdm-t_m-´p-I-fpw
Im-dp-I-fp-sam-s°-bm-bn-cn-°pw I-fn-∏m-´-߃. F-∂m¬ F-
d-Wm-Ip-fw kz-tZ-in-bm-b km-cw-Kw kp-ta-jn-\v Cu I-fn-
t°m-∏p-I-sfm-∂pw sh-dpw I-fn-°m≥ am-{X-ap-≈ h-kv-Xp-°-
f-√. tdm-t_m-´pw ]p-Xn-b sS-Iv-t\m-f-Pn-I-fp-sam-s° Cu
sIm-®p-an-Sp-°-s‚ Po-hn-X-Øn-s‚ X-s∂ `m-K-am-Wv.]p-
Ø≥ km-t¶-Xn-I-hn-Zy-Iƒ kzm-b-Ø-am-°p-I-bpw ]p-Xn-b
C-\w tdm-t_m-´p-I-sf \n¿-an-°-ep-am-Wv km-cw-Kn-s‚ {]-[m-
\ tlm-_n.
.
I-≠p-]n-Sn-Ø-ß-fp-sS h-en-b tem-I-tØ-°v sIm-®p-
tdm-t_m-´p-I-fp-sS ]n-d-hn CuH-º-Xp-h-b-kp-Im-c-s‚ssI-I-fn-eq-sS
I-≠p-]n-Sn-Ø-ß-fp-sS h-en-b tem-I-tØ-°v sIm-®p-Im¬-h-bv-∏p \-S-Øp-tºmƒ km-cw-Kn-\v {]m-bw A-©v h-b-kv. I-≠p-]n-Sp-Ø-ß-fp-sS tXm-fn-te-dn \-S-∂ Cu sIm-®p-an-Sp-°≥ t\-Sn-b-Xpw h-en-b t\-´-߃ X-s∂.
H-
SSuucccceessss
Info Magic May 2019 3366
Im¬-h-bv-∏p \-S-Øp-tºmƒ km-cw-Kn-\v {]m-bw
A-©v h-b-kv. I-≠p-]n-Sp-Ø-ß-fp-sS tXm-fn-te-
dn \-S-∂ Cu sIm-®p-an-Sp-°≥ t\-Sn-b-Xpw h-en-
b t\-´-߃ X-s∂. C-Xn-t\m-S-Iw X-s∂ km-cw-
Kv cm-Po-hv k¿-°nƒ s^-tem-jn-∏v t\-Sp-I-bpw
kn-en-°¨ hm-en k-μ¿-in-°m-\pw A-h-k-c-ap-
≠m-bn.
F-©n-\o-b¿ Iq-Sn-bm-b A-—≥ kp-ta-jm-
Wv km-cw-Kn-s\ tdm-t_m-´p-I-fp-sS tem-I-tØ-
°v kzm-K-Xw sN-øp-∂-Xv. aq-∂mw h-b- n-em-Wv
tdm-t_m-´p-I-fp-sS tem-I-tØ-°v A-—-s‚ ssI-
]n-Sn-®v km-cw-Kv F-Øn-b-Xv. A-—≥ kp-ta-jv \-
ev-In-b tdm-t_m-´n-Iv In-‰v D-]-tbm-Kn-®m-bn-cp-
∂p B-Zy ]-co-£-Ww.
ho-´p-tPm-en sN-øm≥ A-Ω-sb k-lm-bn-°p-
∂ ¢o-\nw-Kv tdm-t_m-´v, Im-gv-N-i-‡n-bn-√m-Ø-
h¿-°v th-≠n sk≥-k-dp-Iƒ L-Sn-∏n-® thm-
°nw-Kv Ãn-°v , C-e-{Œn-Iv t¢m-°v, A-]-I-S-
Øn¬-s]-Sp-∂ hm-l-\-ß-fn¬ ssh-t{_-j≥
aq-ew kz-bw A¨-tem-°v B-Ip-∂ kv-am¿-´v
ko-‰v-s_¬-‰v F-∂n-h-sb-√mw km-cw-Kn-s‚ a-\-
kn¬ ]n-d-∂ B-i-b-ß-fm-Wv. kw-ÿm-\-Øn-
\-I-Øpw ]p-d-Øp-am-bn \-S-°p-∂ ta-°¿ s^-
b-dp-I-fn-epw sS-Iv-t\m-f-Pn k-Ωn-‰p-I-fn-epw tSm-
°v-tjm-I-fn-ep-sam-s° km-cw-Kv k-Po-h km-
∂n-[y-am-Wv. kn-en-°¨ hm-en-bn¬ 2016 ¬ \-
S-∂ tem-I-sØ G-‰-hpw h-en-b ta-°¿ s^-b-dn¬ bw-K-Ãv F-
I-v-kn-_n-‰-dm-bn-cp-∂p km-cw-Kv.
tdm-t_m-´n-Iv--kn-\pw km-t¶-Xn-I-hn-Zy-bv-°pw ti-jw sN- pw
^p-Sv--t_m-fp-am-Wv km-cw-Kn-s‚ C-„ hn-t\m-Z-߃. sN-kv I-fn-
°p-∂ tdm-t_m-´pw kp-tam Kp-kv-Xn ]n-Sn-°p-∂ tdm-t_m-´p-ap-
≠m-°p-∂-Xn-\p-f-f {i-a-Øn-em-Wv km-cw-Kv C-t∏mƒ. im-kv-{X-
⁄-\m-Im≥ B-{K-ln-°p-∂ km-cw-Kv cm-Py-sØ G-‰-hpw {]m-
bw Ip-d-™ tdm-t_m-´v \n¿-am-Xm-hv Iq-Sn-bm-Wv.
Info Magic May 2019 3377
bbuussiinneessss iiddeeaa
ee--≠- --\\nn¬¬ BB--ZZyy ee--££zz--ddnn jjqq ssdd‚‚¬¬ II--ºº--\\nn--bbpp--SS--aakkvv--IIqqƒƒ hhnn--ZZyymm¿¿--∞∞nn
Spw Im-dp-sa-√mw {U- p-sa-√mw I-S-∂v
jq h-sc hm-S-I-bv-°v \-ev-Ip-∂-Xn¬ F-
Øn \n-ev-°p-I-bm-Wv hn-]-Wn. hm-S-I-bv-
°v jq \-ev-Ip-∂-Xn-s\ Ip-dn-®v tI-´n-´n-√-t√ ? ]-Xn-
\m-dp-Im-c-\m-b kv--Iqƒ hn-Zym¿-∞n-bm-Wv 'sd‚ v
F jq •m' F-∂ B-i-b-Øn-
\v ]n-∂n¬.
bp.sI.bn-em-Wv ]-Xn-\m-dp-
Im-c-\m-b C-am≥ Jm≥ sd‚ v
F jq F-∂ B-i-b-Øn-\v
Xp-S-°w Ip-dn-®n-cn-°p-∂-Xv.
C≥-Ãm-{Km-an-eq-sS sN-dp-Xm-
bn B-cw-`n-® kw-cw-`w C-∂v
B-g-Øn¬ th-cq-∂n I-gn-
™p. Ip-d-®v km-[m-c-W jq-
Iƒ-s°m-∏w e-£z-dn jq-I-
fpw hm-ßn. Xp-S-°-Øn¬ A-
{X-am-{Xw kzo-Im-cy-X t\-Sp-sa-∂ kw-i-bw D-≠m-
bn-cp-∂p-sh-¶n-epw ssh-Im-sX X-s∂ kw-cw-`w P-
\-߃ G-s‰-Sp-Øp.
]m¿-Sv-˛-ssSw tPm-en-Iƒ sN-bv-Xv kz-cq-]n-® ]-
Ww D-]-tbm-Kn-®m-Wv C-am≥ e-£z-dn jq-Iƒ hm-
ßn-b-Xv. H-cp Zn-h-k-sØ hm-S-I 20 ]u-≠pw H-cm-
gv-N-tØ-°v 40˛70 ]u-≠pw B-Wv hm-S-I. tI-Sp-]m-
Sp-Iƒ kw-`-hn-°p-I-tbm Zp¿-K-‘-tØm-sS-tbm A-
gp-t°m-sS-tbm Xn-cn-®v \-ev-In-bm¬ sU-t∏m-kn-‰v
Xp-I-bn¬ \n-∂pw 30 ]u-≠v Ip-
d-bv-°p-I-bpw sN-øpw.
hn-hm-l-߃-°pw ]m¿-´n-
Iƒ-°p-sa-√m-am-bn H-cp Zn-h-k-
tØ-°pw H-cm-gv-N-tØ-°p-sa-
√mw D-f-f D-]-tbm-K-Øn-\m-bn
jq hn-e-bv-°v hm-tß-≠-Xp-
t≠m F-∂v \mw Nn-¥n-°m-dp-
≠v. k-am-\ Nn-¥m-K-Xn-°m-cm-Wv
C-am-s‚ D-]-t`m-‡m-°ƒ. e-
£z-dn jq-Iƒ Dƒ-∏-sS km-[m-c-
W-°m¿-°v Xm-ßm≥ I-gn-bp-∂
hn-e-bv-°m-Wv C-am≥ H-cp Zn-h-
k-tØ-°pw H-cm-gv-N-tØ-°p-sa-√m-am-bn hm-S-I-bv-
°v \-ev-Ip-∂-Xv. sN-dn-sbm-cp ap≥-Iq¿ Xp-I-bpw Xn-
cn-®-dn-b¬ tc-J-bpw \-ev-I-W-sa-∂v am-{Xw.
bp.sI.bn-se B-Zy e-£z-dn sd‚¬ I-º-\n-bm-Wv
C-∂v C-am-s‚ sd‚ v F jq •m.
ho-
Info Magic May 2019 3388
bbuussiinneessss iiddeeaa
c-f-Øn-s‚ ]p-Xn-b hy-h-km-b-\-bw sN-dp-In-
S hy-h-km-b ta-J-e-bv--°v-- I-cp-Øv ]-I-cp-∂ H-
∂m-Wv. \m-t\m kw-cw-`-ß-sf t{]m-’m-ln-∏n-
°p-∂ X-c-Øn-ep-≈ \n-b-a-߃ \-b-Øn¬ Dƒ-s]-Sp-Øp-I h-
gn ]p-Xn-b H-cp hy-h-km-b kw-kv--Im-c-Øn-\p-Iq-Sn h-gn Xp-d-∂n-
cn-°p-I-bm-Wv. \n-c-h-[n hy-h-km-b-߃ C-Ø-c-Øn¬ \m-t\m
kw-cw-`-ß-fm-bn B-cw-`n-°m≥ I-gn-bpw. \-Ωƒ \n-Xy-Po-hn-X-
Øn¬ D-]-tbm-Kn-°p-∂ ]-e D-Xv-]-∂-ß-fpw A-\y-kw-ÿm-\-
ß-fn-se-°v H-gp-°p-∂-Xv tIm-Sn-°-W-°n-\v cq-]-bm-Wv. C-Ø-cw
Ip-Spw-_ kw-cw-`-߃-°v tI-c-f-Øn¬ A-h-k-cw H-cp-°p-I h-
gn h-en-b hy-h-km-b Ip-Xn-®p Nm-´-Øn-\v I-f-sam-cp-ßpw. Ip-
Spw-_-ß-fp-sS km-º-Øn-I `-{Z-X-bv--°pw A-Xp-h-gn h-en-b km-
aq-ly am-‰-Øn-\pw Xo-cp-am-\w h-gn-h-bv--°pw. Ip-Spw-_ kw-cw-`-
am-bn B-cw-`n-°m≥ I-gn-bp-∂ Im-cy-£-a-X-bp-≈ H-cp hy-h-km-
b-am-Wv Ão¬ kv--{I-_-dp-I-fp-sS \n¿-Ωm-Ww.
kv-{I-_-dp-Iƒ \n¿-an-°mwÿn-c-h-cp-am-\w t\-SmwtI
Nm-c-hpw ]-®n-e-I-fpw N-In-cn-bpw D-]-tbm-Kn-®v ]m-{X-߃ hr-Øn-bm-°p-∂io-ew G-I-tZ-iw 15 h¿-j-߃-°v ap≥-]v X-s∂ a-e-bm-fn D-t]-£n-®-Xm-Wv. Un-jv hm-jv en-Izn-Up-I-fpwÃo¬ kv--{I-_-dp-I-fpw B ÿm-\w ssI-b-S-°n. C-Ø-c-Øn-ep-≈ Ão¬ kv--{I-_-dp-Iƒ 90% hpw \n¿-Ωn-°p-∂-Xv A-\y-kw-ÿm-\-ß-fn-em-Wv
Info Magic May 2019 3399
bbuussiinneessss iiddeeaa
Hm-t´m-am-‰n-Iv \n¿-Ωm-Wb-{¥-Øn¬ Ão¬ h-b-dp-Iƒ b-Ym-
ÿm-\-Øv ÿm-]n-°p-∂p.Xp-S¿-∂v h-b-dp-Iƒ
b-{¥-Øn-ep-≈ tdm-fp-Iƒ D-]-tbm-Kn-®v ]-c-Øn-sb-SpØv b-{¥-Øn¬
X-s∂-bp-≈ tdm-fp-I-fm¬ Np-‰n-sb-Sp-°p-∂-Xm-Wv
\n¿-Ωm-W-co-Xn.
\n¿-Ωm-Ww a-e-bm-fn-I-fp-sS A-Sp-°-f-Iƒ F-t∂m kv-am¿-´m-bn I-
gn-™p. Nm-c-hpw ]-®n-e-I-fpw N-In-cn-bpw D-]-tbm-Kn-®v ]m-
{X-߃ hr-Øn-bm-°p-∂ io-ew G-I-tZ-iw 15 h¿-j-߃-
°v ap≥-]v X-s∂ a-e-bm-fn D-t]-£n-®-Xm-Wv. Un-jv hm-jv
en-Izn-Up-I-fpw Ão¬ kv--{I-_-dp-I-fpw B ÿm-\w ssI-b-
S-°n. C-Ø-c-Øn-ep-≈ Ão¬ kv--{I-_-dp-Iƒ 90% Dw \n¿-
Ωn-°p-∂-Xv A-\y-kw-ÿm-\-ß-fn-em-Wv . F-√mw X-s∂ Ip-
Sn¬ hy-h-km-b-ß-fp-am-Wv. b-{¥ k-lm-b-tØm-sS-bp-≈
Ão¬ kv--{I-_-dp-I-fp-sS \n¿-Ωm-Ww tI-c-f-Øn-epw B-cw-
`n-°m≥ I-gn-bp-∂ kw-cw-`-am-Wv. Im-bn-Im-[zm-\w Xo-sc
Ip-d-hp-≈ Hm-t´m-am-‰n-Iv b-{¥w D-]-tbm-Kn-®m-Wv Ão¬ kv--
{I-_-dp-I-fp-sS \n¿-Ωm-Ww. {]m-tZ-in-I ]-e-N-c-°v tjm-∏p-
Iƒ ap-X¬ am-fp-I-fn¬ h-sc hn-]-Wn-bp-≠v.A-kw-kv--Ir-X
h-kv-Xp-hm-b Ão¬ h-b-dp-Iƒ kp-e-`-am-bn hm-ßm≥ e-`n-
°pw. sN-dn-b ]-cn-io-e-\-Øn-eq-sS b-{¥w {]-h¿-Øn-∏n-
°m-\p-≈ {]m-h-Wyw t\-Sp-I-bp-am-Imw.5g ho-X-ap-≈ tdm-
fp-I-fm-°n-bm-Wv kv--{I-_-dp-Iƒ hn¬-]-\-bv-°v F-Øn-°p-
∂-Xv.
am¿-°-‰n-Mv C-¥y-bn¬ F-√m-bn-S-tØ-°pw am¿-°-‰n-Mv \-S-Øm≥
I-gn-bp-∂ D-ev-]-∂-am-Wv Ão¬ kv--{I-_v. tI-c-f-Øn-epw A-
\y kw-ÿm-\-Øpw hn-X-c-W-°m-sc \n-b-an-®pw hn-ev-]-\
\-S-Ømw. 10 F-Æ-hpw 6 F-Æ-hpw A-S-ßp-∂ hn-hn-[-X-cw
]m-bv--°p-I-fm-°n-bm-Wv hn¬-]-\-bv-°v F-Øn-°p-∂-Xv.\n-
e-hn¬ 20 cq-] ap-X¬ 25 cq-] h-sc-bp-≈ hn-e-I-fn¬ D-Xv-
]-∂-߃ e-`y-am-Wv. {_m≥-U-Uv I-º-\n-I-fp-sS D¬-]-∂-
ß-fpw sN-dp-In-S I-º-\n-I-fp-sS-bpw \n¿-Ωm-W co-Xn-Iƒ H-
∂m-bn-cn-°p-∂-Xn-\m¬ Kp-W-ta-∑ \n-e-\n¿-Øm≥ sN-dp-In-
S-°m¿-°pw km-[n-°pw.
\n-Ωm-W-co-Xn 0.03 mm Ão¬ h-b-dp-I-fn¬ \n-∂m-Wv Ão¬ kv--{I-_-dp-
Iƒ \n¿-Ωn-°p-∂-Xv. Hm-t´m-am-‰n-Iv \n¿-Ωm-W b-{¥-Øn¬
Ão¬ h-b-dp-Iƒ b-Ym-ÿm-\-Øv ÿm-]n-°p-∂p.Xp-S¿-∂v
h-b-dp-Iƒ b-{¥-Øn-ep-≈ tdm-fp-Iƒ D-]-tbm-Kn-®v ]-c-
Øn-sb-Sp-Øv b-{¥-Øn¬ X-s∂-bp-≈ tdm-fp-I-fm¬ Np-‰n-
sb-Sp-°p-∂-Xm-Wv \n¿-Ωm-W-co-Xn. ]-c-Øp-∂ k-a-b-Øv
Nq-Sv Ip-d-bv--°p-∂-Xn-\m-bn tdm-fp-I-fn¬ ]n-∂o-Sv ]-® sh-
≈w D-]-tbm-Kn-®v X-Wp-∏n-°p-∂p.I-ºn-bpw Xp-S¿-∂v tdm-fp-
I-fn¬ \n-∂v \o-°w sN-øp-∂ kv--{I-_-dp-Iƒ B-Ir-Xn h-
cp-Øn πm-Ãn-Iv t^m-bn¬ ]m-bv--°v sN-bv--Xm-Wv-- hn-]-Wn-bn-
se-Øn-°p-∂-Xv.
Info Magic May 2019 4400
CCOOLLUUMMNN
h-c-hv
({]-Xn-Zn-\w 8000 kv--{I-_-dp-Iƒ hn-‰-gn-°p-tºmƒ)
1. kv--{I-_v MRP 8000 x 15.00 = 1,20,000.00
2. 50% I-Ωo-j≥ In-gn-®v D¬-∏m-Z-I-\v e-`n-°p-∂-Xv
8000 x 7.50 = 60,000.00
em-`w
hn-‰p-h-c-hv = 60,000.00
Nn-e-hv = 26,900.00
------------------------------------------------------------em-`w = 33,100.00
aq-e-[-\ \n-t£-]w
1. kv--{I-_v \n¿-Ωn-°p-∂ b-{¥w = 4,00,000.00
2. ]m-bv--°nw-Kv sa-jn≥ = 2,50,000.00
3. A-\p-_-‘ kw-hn-[m-\-߃ = 50,000.00
4. {]-h¿-Ø-\ aq-e-[-\w = 1,50,000.00
------------------------------------------------------------B-sI = 8,50,000.00
{]-h¿-Ø-\ h-c-hv Nn-e-hv I-W-°v ({]-Xn-Zn-\w 8000 kv--{I-_-dp-Iƒ
D-ev-]m-Zn-∏n-°p-∂-Xn-\p-≈ Nn-e-hv )
1. Ão¬ h-b¿ 0.03mm. 40kg x 220.00 = 8800.00
2. ]m-bv--°nw-Kv sI-bv-kv = 8000.00
3. Po-h-\-°m-cp-sS th-X-\w =1600.00
4. ]m-bv--°nw-Kv & {Sm≥-kv-t]m-t´-j≥ = 8000.00
5. A-\p-_-‘ Nn-e-hp-Iƒ = 500.00
------------------------------------------------------------B-sI 26,900.00
km-t¶-Xn-I-hn-Zy ]-cn-io-e-\w tI-c-f-Øn-se B-Zy Im¿-jn-I `-
£y kw-kv--I-c-W cw-K-sØ C≥-Iyq-
t_-j≥ sk‚-dm-b ]n-d-hw A-t{Km-
]m¿-°n¬ \n-∂v km-t¶-Xn-I hn-Zy ]-cn-
io-e-\w e-`n-°pw.
sse-k≥-kv D-tZym-Kv B-[m¿ , X-t±-i `-c-W
ÿm-]-\-Øn-s‚ sse-k≥-kv , Pn F-
kv Sn F-∂n-h t\-Sn-bn-cn-°-Ww.
AGROPARKPIRAVOM P O
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MOBILE : 9446713767
bbuussiinneessss iiddeeaa
Info Magic May 2019 4411
-∏n-en-´ D-¬-∏-∂-߃-°v tI-c-f-Øn¬ G-sd B-h-iy-°m-cp-≠v.
s\-√n-°,am-ß,eq-_n-°,s\-√n-∏p-fn,Iym-c-‰v,ap-f-Iv,Nm-º-bv-°,_o-
‰v--dq-´v F-∂n-h-sb-√mw D-∏n-en-´v hn-]-Wn-bn¬ F-Øn-°p-∂p-≠v. C-
Xn-\p-]p-d-sa hm-g-∏n-≠n, Pm-Xn-°,sh-f-f-cn-° A-º-g-ß F-∂n-ß-s\
F-¥pw D-∏n-en-´v hn-]-W-\w sN-øm-hp-∂-Xm-Wv.
ho-´n¬-Ø-s∂ D¬-∏m-Z-\w \-S-Øm-w. A-[n-Iw hn-e h-cp-∂ km-t¶-
Xn-I-hn-Zy-tbm a-‰v h-kv-Xp-°-tfm Cu I-®-h-S-Øn-\v B-h-iyw h-cp-∂n-
√. h-f-sc Ip-d-™ ap-X¬-ap-S-°n¬ Cu kw-cw-`w B-cw-`n-°m≥ I-gn-
bp-sa-∂-Xm-Wv Kp-Ww.
H-‰-bv-t°m kp-lr-Øp-°-fp-am-bn k-l-I-cn-t®m kv-{Xo-bv-°pw ]p-cp-
j-\pw e-fn-X-am-bn Xp-S-ßm-hp-s∂m-cp kw-cw-`-am-Wn-Xv. I¿-j-I-cn¬ \n-
∂pw t\-cn-´v D-Xv-]-∂-߃ ti-J-cn-°p-∂-Xm-bn-cn-°pw \-√-Xv. cm-k-h-
kv-Xp-°ƒ {]-tbm-Kn-°m-Ø ssP-h D-Xv-]-∂-߃ D-∏n-en-Sp-∂-Xpw hn-]-
D-∏n-en-´-Xv; D¬-∏m-Zn-°mw
hym-h-km-bn-I A-Sn-ÿm-\-Øn¬
D ho-´n¬-Ø-s∂ D¬-∏m-Z-\w \-S-Øm-w. A-[n-Iw hn-e h-cp-∂ km-t¶-Xn-I-hn-Zy-tbma-‰v h-kv-Xp-°-tfm Cu I-®-h-S-Øn-\v B-h-iyw h-cp-∂n-√. h-f-sc Ip-d-™ap-X¬-ap-S-°n¬ Cu kw-cw-`w B-cw-`n-°m≥ I-gn-bp-sa-∂-Xm-Wv Kp-Ww.
Info Magic May 2019 4422
bbuussiinneessss iiddeeaa
W-\-sØ k-lm-bn-°pw. D-∏n-en-Sm≥ ti-J-cn-® D-Xv-]-∂-
߃ Hm-tcm-∂pw hr-Øn-bm-bn I-gp-In-b ti-jw X-cw
Xn-cn-®v sN-dp Nq-Sv sh-≈-Øn¬ hn-\m-K-cn-bpw tN¿-Øv
`-c-Wn-I-fn¬ \n-d-bv-°p-I. A-Xn-\p-ti-jw 10:1 F-∂ A-
\p-]m-X-Øn-em-Wv hn-\m-Kn-cn-bpw sh-≈-hpw tN¿-t°-
≠-Xv. H-cp am-kw C-ß-s\ sh-® ti-jw C-h hn-]-W-\-
Øn-\v F-Øn-°mw.
D-∏n-en-Sm≥ hn-hn-[-bn-\w D-Xv-]-∂-߃, D-∏v, hn-\m-Kn-
cn, `-c-Wn, ]m-bv-°nw-Kv b-{¥-hpw a-‰v ]m-bv-°nw-Kv km-a-
{Kn-I-fp-am-Wv {]-[m-\-am-bpw B-h-iyw. h-f-sc sN-dn-b
co-Xn-bn-sem-cp \n¿-Ωm-W bq-Wn-‰v Xp-S-ßp-hm-\m-Wv B-
{K-ln-°p-∂-sX-¶n¬ C-Xn-s\-√m-am-bn h-f-sc Ip-d-™
ap-X¬-ap-S-°v am-{X-am-Wv th-≠-Xv. h-en-b \n¿-am-W bq-
Wn-‰m-Wv e-£y-sa-¶n¬ G-I-tZ-iw H-∂-c e-£w cq-]-
tbm-fw ap-S-°p-ap-X¬ th-Ww.
sN-dp ]m-bv-°-‰p-I-fn-em-°n tlm-´-ep-I¬, t_-°-dn-
Iƒ, ]-®-°-dn-°-S-Iƒ, kq-∏¿ am¿-°-‰p-Iƒ F-∂n-hn-S-
ß-en¬ hn-X-c-Ww sN-ømw. tdm-U-cn-In-epw a-‰pw sh-®pw
hn-ev-∏-\ \-S-Ømw. 100 {Km-an-s‚ ]m-bv-°n-\v G-I-tZ-iw
80 cq-]-tbm-fw hn-e e-`n-°pw.
Info Magic May 2019 4433
bbuussiinneessss iiddeeaa
\-]-{X-ß-fn-epw am-K-kn-\p-I-fn-epw sXm-gn¬ A-t\z-jn-
®n-cp-∂ C-¥y≥ bp-hm-°-sf C‚¿-s\-‰n-\v ap-ºn-se-
Øn-® hy-‡n-bm-Wv k-Rv-Po-hv _n-Iv-N-μm-\n. tlm¿-
en-Iv--kv {_m≥-Un¬ am¿-°-‰n-Mv hn-`m-K-Øn-em-bn-cp-∂p k-Rv-Po-hn-
s‚ tPm-en. A-hn-sS sh-®v k-l-{]-h¿-Ø-I≥ am-K-kn-\p-I-fn¬
tPm-en H-gn-hv ]-c-Xp-∂-Xv I-≠m-Wv ]p-Ø≥ Nn-¥ k-Rv-Po-hn-\p-
≠m-b-Xv. am¿-°-‰n-Mv tPm-en D-t]-£n-®p kz-¥-am-bn tPm-_v sh-
_v ssk-‰v F-∂ B-i-bw {]m-h¿-Øn-I-am-°m≥ ap-∂n-´n-d-ßn. \u-
I-cn tUm-´v-tImw F-∂ ssk-‰n-\v 1997 G-{]n-en¬ am-k-Øn¬ Xp-S-
°-am-bn. am-kn-I-I-fn¬ \n-∂pw ]-{X-ß-fn¬ \n-∂pw ti-J-cn-® 1000
]-c-ky-ß-fp-am-bm-Wv \u-I-cn tUm-´v tImw Xp-S-ßn-b-Xv.
sXm-gn-e-t\z-j-I¿-°vh-gn-Im-´n-bm-bn H-cp kw-cw-`-I≥Zn- k-l-{]-h¿-Ø-I≥
am-K-kn-\p-I-fn¬ tPm-en H-gn-hv ]-c-Xp-∂-Xv I-≠m-Wv ]p-Ø≥ Nn-¥ k-Rv-Po-hn-\p-≠m-b-Xv.
Info Magic May 2019 4444
bbuussiinneessss iiddeeaa
F-∂m¬ k-Rv-Po-hn-s\ Im-
Øn-cp-∂-Xv \n-c-h-[n {]-Xn-k-
‘n-I-fm-bn-cp-∂p. H-cp tPm-_v
ssk-s‰-∂ ]p-Xn-b ÿm-]-\-
sØ F-{X-am-{Xw kzo-I-cn-°p-
sa-∂-Xm-bn-cp-∂p {]-[m-\ sh-
√p-hn-fn. B-Zy aq-∂v h¿-jw i-
º-fw t]m-epw F-Sp-°m≥ I-gn-
™n-√. F-∂m¬ `m-Kyw k-Rv-
Po-hn-s\m-∏-am-bn-cp-∂p. B-tKm-
f sF.Sn. I-º-\n-Iƒ C-¥y≥
tPm-_v am¿-°-‰n¬ ]n-Sn-ap-dp-
°n-b Im-e-Øm-Wv \u-I-cn
tUm-´v tImw cw-K-sØ-Øn-b-Xv.
H-cp X-e-ap-d-sb sF.Sn. I-º-\n-
I-fn-te-bv-°v F-Øn-®-Xv k-Rv-
Po-hv _n-Iv-N-μm-\n H-cp-°n-b
\u-I-cn tUm-´v tIm-an-eq-sS-bm-
bn-cp-∂p.
k-Rv-Po-hn-s‚ A-—≥ tUm-
Œ-dpw k-tlm-Z-c≥ sF-sF-Sn-
bn¬ \n-∂pw tUm-Œ-td-‰v t\-Sn-
b hy-‡n-bp-am-Wv. Ip-Spw-_-
Øn-\v bm-sXm-cp kw-cw-`-I ]m-
c-º-cy-hpw D-≠m-bn-cp-∂n-√. am-
Xm-]n-Xm-°ƒ k-Rv-Po-hn-s\
tUm-Œ-tdm F-©n-\o-b-tdm B-
°m-\m-bn-cp-∂p Xo-cp-am-\n-®-Xv.
F-∂m¬ A-Xn¬ \n-∂pw hy-Xn-
N-en-®v H-cp kw-cw-`-I-\m-Im≥
Xo-cp-am-\n-®-Xm-bn-cp-∂p k-Rv-
Po-hn-s‚ Po-hn-Xw Xn-cp-Øn-°p-
dn-®-Xv.
C-∂v-- tÃm-°v F-Iv--kv-tN-
©n¬ en-Ãv sN-ø-s∏-´ B-Zy C-
¥y≥ C‚¿-s\-‰v I-º-\n-bm-Wv
k-Rv-Po-hv _n-Iv-N-μm-\n-bp-sS-
Xv. tPm-_v ssk-‰v Iq-Sm-sX dn-
b¬ F-tÃ-‰v, hn-hm-lw, hn-Zym-
`ym-kw F-∂o cw-K-Øpw \u-I-
cn-bp-sS t]-c‚ v I-º-\n-bm-b
C≥-t^m F-Uv-Pv C-¥y ss{]-h-
‰v en-an-‰-Un-\v Hm¨-sse≥ kw-
cw-`-ß-fp-≠v. C-¥y-bn-se 43 \-
K-c-ß-fn-em-bn 62 Hm-^o-kp-I-
fpw \m-em-bn-c-Øn-e-[n-Iw Po-h-
\-°m-cpw C≥-t^m F-Uv-Pn-\v
Io-gn¬ {]-h¿-Øn-°p-∂p.
B-tKm-f sF.Sn. I-º-\n-Iƒ C-¥y≥ tPm-_v am¿-°-‰n¬]n-Sn-ap-dp-°n-b Im-e-Øm-Wv\u-I-cn tUm-´v tImw cw-K-sØ-Øn-b-Xv. H-cp X-e-ap-d-sb sF.Sn. I-º-\n-I-fn-te-bv-°v F-Øn-®-Xv k-Rv-Po-hv _n-Iv-N-μm-\n H-cp-°n-b \u-I-cn tUm-´vtIm-an-eq-sS-bm-bn-cp-∂p.
bbuussiinneessss iiddeeaa
Info Magic May 2019 45
C-f-\o¿Nn-]v-kv _n-kn-\-kv km-[y-X-I-fpw \n¿-am-W-hpw
-Ir-Xn-Z-Ø D-Xv-]-∂-߃-°v C-∂v h-
en-b kzo-Im-cy-X-bm-Wp-f-f-Xv. Nn-]v--
kn-t\m-Spw ^m-Ãv-^p-Un-t\m-Spw G-
sd {]n-b-ap-f-f-h-cp-sS F-Æw h-f-sc
h-ep-Xm-Wv. \-Ωp-sS \m-´n¬ [m-cm-f-am-bn e-`n-°p-∂
tX-ß D-]-tbm-Kn-®v Nn-]v--kv \n¿-an-°p-∂-Xn-s\ Ip-dn-®v
Nn-¥n-®n-´p-t≠m ?
A-sX, C-f-\o¿ Nn-]v--kv. kv-\m-I-v-kv B-bpw au-Øv
{^-jv-\-dm-bpw C-f-\o¿ Nn-]v-kv D-]-tbm-Kn-°p-∂p.
Ip-´n-I-fpw ap-Xn¿-∂-h-cpw H-cp-t]m-se C-„-s∏-Spw
Cu Nn-]v--kv F-∂-Xn¬ kw-i-b-an-√. D-Ø-tc-¥y≥
kw-ÿm-\-ß-fn¬ C-f-\o¿ Nn-]v--kn-\v G-sd B-h-iy-
°m-cp-≠v.
{] tlm-´-ep-I-fn-epw t_-°-dn-I-fn-epwhn-hn-[ `-£-W ]-Zm¿-∞-߃ \n¿-an-°p-∂-Xn-\pw C-f-\o¿ Nn-]v-kv D-]-tbm-Kn-°p-∂p-≠v. sIm-f-k v --t{Smƒ \n-e ]q-Py-am-Wv C-f-\o¿ Nn-]v--kn¬.
bbuussiinneessss iiddeeaa
Info Magic May 2019 46
Nn-]v-kn-s‚ hn-]-Wn km-[y-XC-f-\o¿ ss{U B-°n-b ti-jw \n¿-an-°p-∂ Cu Nn-
]v--kv F-´v am-kw h-sc tI-Sv Iq-Sm-sX kq-£n-°m≥ I-
gn-bpw. hn-]-Wn-bn¬ F-Xn-cm-fn-Iƒ Xo-sc C-s√-∂-Xm-
Wv a-s‰m-cp B-I¿-j-Ww. A-Xn-\m¬ {]m-tZ-in-I hn-]-
Wn ap-X¬ A-¥m-cm-{„ hn-]-Wn-bn¬ h-sc \n-߃-°v
k-Po-h-am-Im≥ km-[n-°pw. Kp-W-ta-∑-bv-°v bm-sXm-cp
hn-´p-ho-gv-N-bpw sN-ø-cp-sX-∂v am-{Xw.
tlm-´-ep-I-fn-epw t_-°-dn-I-fn-epw hn-hn-[ `-£-W
]-Zm¿-∞-߃ \n¿-an-°p-∂-Xn-\pw C-f-\o¿ Nn-]v-kv D-]-
tbm-Kn-°p-∂p-≠v. sIm-f-kv--t{Smƒ \n-e ]q-Py-am-Wv C-f-
\o¿ Nn-]v--kn¬. A-Xn-\m¬ sIm-f-kv--t{Smƒ t]-Sn-®v Nn-]v--
kn¬ \n-∂pw A-I-ew ]m-en-°p-∂-h¿-°pw C-f-\o¿ Nn-
]v--kv ss[-cy-am-bn D-]-tbm-Kn-°m-\m-hpw. bm-sXm-cp cm-
k-h-kv-Xp-°-fpw tN¿-°m-sX-bm-Wv C-f-\o¿ Nn-]v--kv
\n¿-an-°p-∂-Xpw.
\n¿-am-Ww
B-dv ap-X¬ H≥-]-Xv am-kw h-sc {]m-b-am-b I-cn-°n-
s‚ Dƒ-Im-ºv Nn-c-´-bn¬ \n-∂pw th¿-Xn-cn-s®-Sp-Øv b-
{¥ k-lm-b-tØm-sS ]p-d-sØ Nu-cv \o-°w sN-øp-∂p.
A-Xn-\p-ti-jw I-gp-In-sb-Sp-°p-∂ Im-ºv {]-tXy-Iw cq-
]-I-ev-]-\ sN-bv-X tIm-°-\-´v ss…-U¿ D-]-tbm-Kn-®v
I-\w Ip-d-®v A-cn-s™-Sp-°p-∂p. C-Ø-cw ss…-kp-Iƒ
\n-›n-X k-a-bw ]-©-km-c em-b-\n-bn¬ ap-°n sh-°-
Ww. Hm-kv-tam Un ssl-t{U-j≥ F-∂m-Wv Cu {]-{In-
b-bv-°p ]-d-bp-∂ t]-cv. kp-jn-c-ß-fp-≈ Ão¬ ]m-{X-
Øn¬ kq-£n-®v sh-≈w hm¿-Øn-°-f-™ ti-jw C-h
kv--ss‰-bn≥-e-kv Ão¬ t{S-I-fn¬ \n-c-Øn tlm-´v F-b¿
Hm-h-\n¬ sh-°p-∂p. Xp-S¿-®-bm-bn A-©v a-Wn-°q¿
\o-fp-∂ ss{U-bnw-Kn-eq-sS C-f-\o¿ Nn-]v-kv \n¿-am-Ww
]q¿-Øn-bm-°mw.
Info Magic May 2019 4477
bbuussiinneessss iiddeeaa
-cw-`w hy-Xy-kv-X-hpw e-fn-X-hp-am-bn-cn-°m-\m-Wv F-√m-
h¿-°pw B-{K-lw. A-Ø-c-sam-∂m-Wv sl-b¿-_m≥-Uv
\n¿-am-Ww. ap-J-tØ-°v ho-gp-∂ ap-Sn X-S-bp-∂p F-∂-
Xn-ep-]-cn ^m-j-s‚ `m-K-am-bn am-dn-°-gn-™p sl-b¿ _m≥-Up-Iƒ.
Ip-´n-I-fpw kv-{Xo-I-fpw F-¥n-t\-sd ]p-cp-j-∑m¿ h-sc C-∂v sl-b¿
_m≥-Uv D-]-tbm-Kn-°p-∂p.
hy-Xy-kv-X \n-d-Øn-epw h-ep-∏-Øn-epw B-I¿-j-I-am-b Un-ssk-
\n¬ kv-{Xo-Iƒ-°pw ]p-cp-j-∑m¿-°pw Ip-´n-Iƒ-°pw A-\p-tbm-Py-am-
b sl-b¿-_m≥-Uv \n¿-am-Ww an-I-® h-cp-am-\w t\-Sn X-cp-∂-h-bm-
Wv. hn-]-Wn-bn¬ A-[n-Iw F-Xn-cm-fn-Iƒ C-s√-∂-Xpw \n-߃-°v t\-
´-am-Ipw.
kw
e-fn-X-am-b kw-cw-`-Øn-\v
sl-b¿-_m‚v \n¿-am-Ww
bbuussiinneessss iiddeeaa
ss^-_¿,tem-lw,πm-Ãn-Iv F-∂n-h-bm-Wv
km-[m-c-W-bm-bn D-]-tbm-Kn-°p-∂ {]-[m-\ A-
kw-kv--Ir-X h-kv-Xp. C-h-tbm-sSm-∏w Nn-c-´-bpw
ap-f-bpw a-c-hp-sa-√mw D-]-tbm-Kn-®p-f-f sl-b¿-
_m≥-Uv \n¿-am-Ww km-[y-X h¿-[n-∏n-°pw. e-
fn-X-hpw B-I¿-j-I-hp-am-b sN-dn-b sU-°-td-
j-\p-I-fpw Un-ssk-\p-I-fpw C-h-bn¬ Dƒ-s∏-
Sp-Ømw.
Ip-d-®v ÿ-ew am-{X-am-Wv B-h-iy-am-bn h-cn-
I-bp-f-fq. Hm-t´m-am-‰n-Iv sl-b¿-_m≥-Uv \n¿-am-
W b-{¥-Øn-s‚ k-lm-b-tØm-sS B-Zyw B-
cw-`n-°mw. A-\p-tbm-Py-am-b b-{¥-a-√ sX-c-
s™-Sp-°p-∂-sX-¶n¬ kw-cw-`w _p-≤n-ap-´n-em-
Ip-sa-∂v ]-d-tb-≠-Xn-√-t√m. lm≥-Uv sa-bv-Uv
D-Xv-]-∂-߃-°v h≥ hn-]-Wn-bp-f-f-Xn-\m¬ ap-
f-bpw Nn-c-´-bpw a-c-hp-sa-√mw C-Xn-\m-bn {]-
tbm-P-\-s∏-Sp-Øp-I-bpw sN-ømw.
SSuucccceessss
-Ωp-sS \m-´n¬ Nm-b-hn-‰v h≥ em-`w sIm-øp-∂ ]-e kw-cw-`-
I-sc-bpw tI-´n-´p-≠v. F-∂m¬ C-¥y≥ Nm-b hn¬-°m≥ th-
≠n e-≠-\n¬ t]m-bn Nm-b-°-S-bn-´ a-e-bm-fn-sb Ip-dn-®v tI-´n-´p-
t≠m? F-∂m¬ A-ßn-s\-bpw H-cp-kw-cw-`-I-\p-≠v. A-Xpw X-s‚ {]-
W-bn-\n-bm-b e-≠≥-Im-cn-bp-sS Nm-b-t{]-a-Øn-\v th-≠n Nm-b-
tjm-∏n-´ kw-cw-`-I≥. cq-t]-jv tXm-a-kv.
h-f-sc c-k-I-c-am-Wv cq-t]-jv tXm-a-kv F-∂ bp-hm-hn-s‚ kw-cw-
`-I bm-{X. ITn-\m-[zm-\w am-{Xw ssI-ap-X-em-°n Xp-S-ßn-b X-s‚ Sp-
Iv Sp-Iv Nm-b F-∂ kw-cw-`-sØ h-f-sc sN-dn-b Im-e-Øn-\p-≈n¬
cq-t]-jv hn-P-bn-∏n-s®-Sp-Øp. tI-c-f-Øn¬ P-\n-®v h-f¿-∂ cq-t]-jn-
s‚ sN-dp-∏w ap-X-ep-≈ B-{K-l-am-bn-cp-∂p e-≠-\n¬ Po-hn-°p-I
F-∂-Xv. A-ß-s\-bm-Wv, X-s‚ 23mw h-b-kn¬ cq-t]-jv--
km≥-t^m¿-Un-se-Øn-b-Xv X-s‚ ss_-°v hn-‰ ]-Ww sIm-≠m-bn-
cp-∂p.
2002¬ Ãp-U‚ v hn-k-bn-em-Wv Cu sN-dp-∏-°m-c≥ C-tßm-´v Ip-
Sn-tb-dn-bn-cp-∂-Xv. am-Iv sUm-Wmƒ-Uv--kn-epw \-gv--knw-Kv tlm-an-epw
tPm-en sN-bv-Xm-bn-cp-∂p B-Zy-Im-e-Øv Po-hn-°m-\p-≈ h-I I-s≠-
Øn-bn-cp-∂-Xv. ]n-∂o-Sv th-sd Nn-e I-º-\n-I-fn¬ tPm-en tX-Sn. H-Sp-
{]-W-bn-\n-bp-sS Nm-b-t{]-a-Øn-\v th-≠n e-≠-\n¬ Nm-b-°-S-bn-´p
a-e-bm-fn-bp-sS h-cp-am-\w18tIm-Sn-cq-]
Sp-Iv Sp-Iv Nm-b F-∂m-Wv X-s‚ kw-cw-`-Øn-\v cq-t]-jv t]-cv \¬-In-b-Xv. _n-kn-\-kn¬ `m-cy-bp-sS ]q¿-W ]n-¥p-W D-≠m-bn-cp-∂p. Sp-Iv Sp-Iv Nm-b-°v hn-]-Wn ]n-Sn-s®-Sp-°m≥ A-{X k-a-b-sam-∂pw th-≠n h-∂n-√.
\
Info Magic May 2019 4499
SSuucccceessss
hn¬ H-cp I-º-\n-bp-sS sk-bn¬-kv-
am-\m-bn {]-h¿-Øn-°p-∂ Im-e-Øv
tPm-en-°n-S-bn¬ ]-cn-N-b-s∏-´ {^-©v
kz-tZ-in-\n-bm-b A-e-Iv--km-{≠-bp-am-
bn {]-W-b-Øn-em-hp-I-bpw 2007¬ A-
h-sc hn-hm-lw I-gn-°p-I-bpw sN-bv-Xp.
A-hn-sS \n-∂p-am-Wv cq-t]-jn-s‚
Po-hn-Xw am-dn a-dn-bp-∂-Xv .X-s‚ {]n-b-
X-a-bv-°v C-¥y≥ Nm-b-bn-ep-≠m-b H-
Sp-ßm-Ø {]-W-b-am-Wv cq-t]-jn-s\
Nm-b hn¬-∏-\ F-∂ _n-kn-\-kn-te-°v
F-Øn-°p-∂-Xv. C-¥y≥ Nm-b-°v {_n-´-
\n¬ h-en-b B-cm-[-I¿ D-s≠-∂p h-f-
sc Np-cp-ßn-b k-a-b-Øn-\p-≈n¬ cq-
t]-jv a-\-kn-em-°n . ]n-∂o-Sv C-Xn-s‚
_n-kn-\-kv km-[y-X-I-sf-°p-dn-®v ]Tn-
®p. C-¥y-bn¬ \n-∂pw hn-hn-[ ^v--tf-h-
dp-I-fn¬ D-≈ Nm-b-s∏m-Sn e-≠-\n¬
F-Øn-®v Nm-b \n¿-am-Ww Xp-S-ßn.
Sp-Iv Sp-Iv Nm-b F-∂m-Wv X-s‚ kw-
cw-`-Øn-\v cq-t]-jv t]-cv \¬-In-b-Xv.
_n-kn-\-kn¬ `m-cy-bp-sS ]q¿-W ]n-
¥p-W D-≠m-bn-cp-∂p. Sp-Iv Sp-Iv Nm-b-
°v hn-]-Wn ]n-Sn-s®-Sp-°m≥ A-{X k-
a-b-sam-∂pw th-≠n h-∂n-√. 2015 ¬ {]-
h¿-Ø-\w B-cw-`n-® kw-cw-`w h-f-sc
th-K-Øn¬ {i-≤n-°-s∏-´p. Sn-∂p-I-
fn¬ B-°n F-Øn-bn-cp-∂ Sp-Iv Sp-Iv
Nm-b-°v \n-c-h-[n B-cm-[-I-sc e-`n-®p.
aq-∂p h¿-j-Øn-\p-≈n¬ hn-]-W-\
irw-J-e hym-]n-°p-I-bpw cq-t]-jv tXm-
a-kv e-≠-\n-se an-I-® H-cp kw-cw-`-I-
\m-Ip-I-bpw sN-bv-Xp.
2015¬ H-∂-c-e-£w ]u-≠v ap-S-°n
Cu bp-hm-hv Xp-S-ßn-b Nm-bv So kw-cw-
`w Sp-Iv Sp-Iv Nm-bv-°v C-∂v c-≠v-an-
ey¨ ]u-≠n-s‚ tS¨-Hm-h-dm-Wp-≈-
Xv.bp-sI-bn-se-Øn sh-dpw 15 h¿-j-
߃ sIm-≠m-Wv A-t±-lw an-ey-W-b-
dm-bn-Øo¿-∂n-cn-°p-∂-Xv. sh-Ãv e-≠-
\n-se hnw-_nƒ-U-Wn¬ H-cp an-ey¨
]u-≠n-s‚ t{]m-∏¿-´n-bpw ku-Øv e-≠-
\n-se t{Im-bv--tUm-Wn¬ aq-∂-c e-£w
]u-≠v hn-e h-cp-∂ c-≠m-a-sXm-cp ho-
Spw Cu a-e-bm-fn kz-¥-am-°n-°-gn-™p
.sN-dp-∏-Øn¬ X-s‚ ho-Sn-s‚ Np-a-cn-ep-
≈ e-≠≥ \-K-c-Øn-s‚ Nn-{Xw X-\n-°v
F-∂pw {]-tNm-Z-\-ta-In-bn-cp-∂p-sh-∂m-
Wv cq-t]-jv ]-d-bp-∂p.
Info Magic May 2019 5500