Download - Virtus - Get Sociable! Part 1
Getting Sociable! with@shanegibson
“I think that’s going
to break.”
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“The Customer Owns Your Brand”
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800 Million
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150 Million
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250 Million updates/day
Socialized.me @shanegibson
Socialized.me @shanegibson
2 Billion views/day
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“If you think you are a leader and no
one is following you...
You’re actually just going for a walk”
Socialized.me @shanegibson
Socialized.me @shanegibson
“After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have “earned” such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money. And all it took was making those original 120 participants feel special.”
Porter Gale – VP Marketing, Virgin
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Socialized.me @shanegibson
The Reverse Drip
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Socialized.me @shanegibson
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
Rules of Engagement
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Social media
marketing is about LISTENIN
G
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Use Multiple Channels
Engagementdb.com
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Who blogs anyway?
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Islands
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Ecosystem
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Canada’s Biggest Book Launch Party
(Until someone tells us otherwise)
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Sociable! Book Launch
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Being
Socialized.me @shanegibson
Getting Sociable!
Socialized.me @shanegibson
Summary1. Marketing is now a conversation
2. Know the rules of engagement
3. Listen and get proactive in your community
4. Remember… get Sociable and use the internet to get off the internet
Socialized.me @shanegibson
ResourcesFB.me/sociablebook
http://closingbigger.net
http://twitter.com/shanegibson
http://slideshare.net/shanegibson