Download - Vietnam smartphone survey (EN)
Smartphone Trend in Vietnam
Smartphone survey
• Number of respondents: 200• Male / female who owns smartphone• Conducted on Sept 4-11, 2014
Executive Summary
• iPhone and Galaxy are the 2 most popular phones• 83% of the purchase are the new phone• Brand is the most important factor of purchase• Price is the most important factor, followed by the
warranty when shops are chosen• 3M-5M VND ($150-$250 USD) are the most popular
price zone • Half of smartphone owners download more than 20
apps. The main info source is SNS• More than 2/3 of smartphone owners pay for app
Which smartphone do you have?
Apple; 33.00%
Samsung; 33.00%Nokia; 17.50%HTC; 5.50%
LG; 5.50%
ASUS; 5.00%
Sony; 4.50%
Lenovo; 3.00%
Mobiistar; 3.00%
Other; 13.00%
Apple and Samsung are the top 2 brands.
Is it new or second-hand?
2nd hand accounts for 1/6 of the total smartphone users
New; 83.40%
2nd hand; 16.60%
What is the factors of purchase? (multi-choice)
Brand
Design
Screen size
Quality
Camera
Price
Hardware Spec
OS
Memory
Promotions
Other
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
59.4%
45.0%
33.7%
46.5%
25.2%
42.6%
29.2%
33.7%
18.3%
14.4%
3.0%
Where did you buy your mobile phone and why?
Price
Support
Warranty
Promotions
Location
Other
0.0% 20.0% 40.0% 60.0%
56.7%
37.8%
44.8%
24.4%
28.9%
7.0%
50.5%
7.5%2.0%
6.5%
4.0%
10.0%
19.5%
Mobile World FPT Cellphones
Hnammobile VienthongA Viettel
2nd hand shop Other
How much did you pay for your phone?
Under 1,000,000 VNĐ
1,000,0000 - 3,000,000 VNĐ
3,000,000 - 5,000,000 VNĐ
5,000,000 - 7,000,000 VNĐ
7,000,000 - 9,000,000 VNĐ
9,000,000 - 11,000,000 VNĐ
11,000,000 - 13,000,000 VNĐ
13,000,000 - 15,000,000 VNĐ
More than 15.000,000 VND
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
3.5%
18.9%
28.9%
20.9%
7.5%
4.5%
3.5%
5.5%
7.0%
How many application do you have in your phone?
More than 100
80-100
60-80
40-60
20-40
10-20
Under 10
No application
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%
4.50%
5.50%
5.50%
11.00%
30.50%
27.50%
15.00%
0.50%
Do you pay for app?
Yes; 69%
No; 31%
How did you know about the app most?
Social Networking (Facebook, Twitter, ...)
Website
Online Advertising
Friends
3rd party applications
Blog
Other
0.0%10.0%
20.0%30.0%
40.0%50.0%
60.0%70.0%
60.8%
10.1%
8.0%
7.5%
5.0%
0.5%
8.0%
What do you use your smartphone for?
Call, SMS
Music / Video
Web
News
Games
Photography
Social media
Other
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
74.1%
66.2%
62.2%
75.1%
60.7%
62.2%
44.3%
51.7%
6.5%
EOF