Page 1
The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki
Enchantment
Page 2
Achieve Likeability 1
Page 3
Zygomatic major
muscle
“Pan Am” smile
Page 4
Orbicularis oculi
muscle
Duchenne smile
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Under-dressing:
“I don’t respect you”
Page 7
Over-dressing:
“I am better
than you”
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Equal-dressing:
“We’re peers”
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Shake it
• Eye contact throughout
• Appropriate verbal greeting
• Duchenne smile
• Grip and firm squeeze
• Mid-point position between the two of you
• Cool, dry, and moderately smooth hand
• Medium level of vigor
• Time of handshake no longer than two to three seconds
PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
e2 ve2 d2 cg s dr p vi du t te c
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Achieve Trustworthiness 2
Page 13
Gain knowledge and competence
Page 16
Do something DICEE
Deep
Complete
Empowering
Elegant
Intelligent
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Make it short, sweet, and swallowable
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Conduct a premortem
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Miles/gallon
vs. Yearly cost
Degrees vs. Heating
costs
Gigabytes vs. Number of
songs
Illustrate salient points
Page 24
Provide social proof
Petrified Forest National Park, Arizona
Page 25
Find a bright spot
Page 26
Enchant all the influencers
Page 29
Invoke reciprocation
Ethiopia
Page 30
Invoke reciprocation
Page 31
Build an ecosystem
Page 33
Engage
Fast Many Often
Page 34
Provide value
Information
Insights
Assistance
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Remove the speed bumps
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Spruce up your avatar
o_O
Page 38
Spruce up your profile
Name blah blah 120 2 0 following followers listed
Tweets 0
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Provide links
http://
http://
http://
http://
http://
http:// http://
http://
http://
http:// http://
http://
http://
http://
http://
http://
http://
http:// http://
http://
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Make it personal Name Michelle Web http://livingwith… Bio Wife, blogger, office manager, type 1 diabetic, trying to conceive our first child, avoider of debt, lover of fun! Check out my diabetes blog linked above. 184 226 11 following followers listed
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Customize the introduction
Page 43
Sell your dream
iPhone isn’t $188 of parts
plus
AT&T subscription
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20
This is 30 This is 20
This is 10
30-point font
20 minutes
10 slides
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Get an introduction
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“Re: Your book is great!”
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5 sentences: What you want
What your cause is
Who you are
Why the recipient should help you
What the next step is
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The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki
Enchantment
Slides by AnaFxFz.com