Sifting the world’s social conversations for ‘information gold’
make better business decisions
create contextual content
identify, engage, and reward customers, sources, ambassadors
Why Verifeed is a global opportunity
We make sense of the world’s social conversations so enterprises can:
Scaling in massive global markets
Brands Publishers
Financial
$432 Bn US Consumer Goods $118 Bn Content marketing spend, 2013
$470 Bn US Sports Industry,$100 Bn US News Publishing & Broadcasting
$1.3 Trillion US Financial Services$10 Bn Financial spend on advertising, 2012
$1BnSocial
software spend
Gartner, 2013
Early Use Cases & Metrics
Sports:March
Madness Challenge: Boost
traffic, engagement
Action: Publish relevant real-time Tweets from/about the players and coaches
Result: Time spent grew from 10 to 26 seconds, Twitter referral traffic up 129%
Brands:Iams Dog Food Challenge: Find
customers
Action: Filter real-time Tweets about Iams & competitor products, consumer attitudes
Result: Engaged potential converts, sourced contextual content to engage users
PR: Fame or
Shame Challenge: Crisis Communications
Action: Source Tweets about
client, engaged ‘influencers’ to guide crisis response
Result: Pilot goal to unearth and meet consumer objections to change opinion
How Verifeed makes money
B2B Platform Licensing
Enterprises pay recurring monthly fees with 3 pricing tiers based on:
―Data usage
―Social sources
―Service level
Eliot BergsonTim Berglund
Peter Harrison
Renee Lewis
Duncan Work
Matt Prohaska
David Lawrence
Why we’re the right team to execute
Paul Herzog Chief Architect
Melinda Wittstock
Founder & CEO
How Verifeed forces global growth
Beach-heads first US verticals
Up-sell with more social sources / data & features
Grow market penetration
Grow globally
Sports
BrandsPR
Add verticals
Financial
Publishing Politics
Timeline to Stage Execution
Market Validation
― Debuted SXSW― Grew pipeline to
260+ in 2 weeks― 62% wanted
next steps post SXSW
Pilot Programs
― Prove metrics ― Test use cases― Find early
adopters― Incorporate
customer feedback
― Average of 9 demo requests per dayProduct
Paying Partners
― Convert pilots to charter revenue
― Expand reach & revenue within each company
― New use cases― Up-sell new
features
― Add social sources
― Enhance algorithms
Product
Platform Growth
― Expand sales & biz dev team
― Expand into next verticals
― Hire Engineers― Enhance
Algorithms― Mobile X-Platform― Ongoing UX/UI
improvements
MARCH 2013 PRESENT – 3Q 2013 4Q 2013 1Q 2014
―-Enhance UX/UI― Reputation
scoring― E-commerce
HireGrowth HackerEngineers
SupportAdd’l Social SourcesUser ExperienceData Costs/Marketing
EnhanceAlgorithmsMobile X-PlatformAdd social sources
ExpandBD, Sales, Engineers
Investment Sought
$600KBridge
$3mm+Series A
$50K Monthly RevenueDec 2013
$5mmRun Rate Q1 2015Cash Positive
$95mmAnnual 2017
Now
Q1/14
Trusted social intelligence for the enterprise.
Get the demo at Verifeed.com Thank you
Melinda Wittstock | CEO & FounderMelinda @ Verifeed.com 202 274 1479 @Veriate
Appendix
Primary risksLarge company pivots into Verifeed’s differentiated space: Verification for accuracy and source credibility is Verifeed’s number 1 focus.
Twitter changes terms of service to undercut Verifeed or offers rival service: Verifeed soon diversifies to offer all social feeds; partners will not want multiple service providers if Verifeed can aggregate all sources at a lower cost
Data Costs Rise: Verifeed margins can absorb price increases
•Limited to 5% of fire-hose and single term searches by #hashtag @handle
•Strong social management dashboards, but average Twitter search
Social media management
tools
•Focused on Twitter brand monitoring
Twitter-specific search engines
•Focused on user influence (not credibility); not intended for search
Influencer assessment
•Comprehensive but will exceed many clients’ needs & budgets
Broad social data search
tools
Uncovers true credibility of influencersReduces redundant, off-topic, inaccurate search resultsAllows instant custom publication Enables real-time engagement/recruitment of usersSoon adds new social sources
Competitive Differentiation
Product Snapshot – Backend Filters
Eliminates irrelevant, inaccurate, unreliable Tweets
Intricate filters – 30+ combinations (phrase, keyword, geo-location, hashtag, about or from @handle & more)
Eliminates repetition
Establishes source influence & reputation
Real-time interactions, user recruitment.