Download - Verdiskaping i sosiale medier mh 121102
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Ståle Lindblad+47 905 905 [email protected] @slindblawww.stalelindblad.nowww.areca.no facebook.com/arecanor @arecanor
Verdiskaping i sosiale medierMarkedshøyskolen, 2. november 2012
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After a viral social media manhunt that started on Facebook, police have arrested a 22-year-old San Francisco resident for helping destroy a $700,000 city bus during a riot after the San Francisco Giants’ World Series win on Sunday night.
The post had its desired effect indeed. In less than a day it was shared on Facebook more than 15,000 times, received more than 8,000 likes and generated more than 4,000 comments. It also spread on other social channels including Twitter and Reddit, and online media covered it widely.
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Forvent det uventede
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Besvar alle henvendelser
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Deling og dialog = bygge tillit
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Hvorfor skal en bedrift bruke sosiale medier?
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Verdiskaping
Verdiskaping, er omforming av ressurser til produkter som direkte eller indirekte kan dekke behov...
Store Norske Leksikon
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Flere foretrekker å handle direkte på Facebook
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I 2015 vil 50% av webhandelen foregå i SoMe
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Du kan ikke betale regninger med Facebook-fans
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Ta utgangspunkt i bedriftensoverordnede mål
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• 4 ansatte• Ca 5 mill oms.• Omstilling• Utfordrer i markedet
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• Mål• Kundens beslutningsprosess• Tiltrekke nye kunder
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• Mål– Få nye kunder
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Beslutningsprosess
Melde seg på
Trafikalt grunnkurs
Hva må jeg gjennom, og hvor mye koster det?
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Tiltrekke nye kunder
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Resultat
• Opprettet sommeren 2011• Pr. 31.12.2011: 90 nye kunder gjennom FB• Tilsvarer over 2 mill. i økt omsetning• 10-20 nye kunder pr. måned gjennom FB• 336 «likes» på siden (pr. 28.08.12) (Flere nå...)
• Kostet < 10.000,-• Bruker 5-10 min. pr dag på FB
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Kværner ASA
• Øke kunnskapen om Kværner• Tiltrekke nye ingeniører• Kommunisere med egne ansatte
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Resultater…
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Gratis seminar:Facebook for bedrifteronsdag 14. november kl
09:00 – 12:00
Påmelding:http://www.areca.no/gratis-seminar
/eller
http://www.facebook.com/arecanor/app_122097201228065
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Eksempler på sider laget med QSlist.com
• https://www.facebook.com/BaltazarRistoranteEnoteca/app_133777440065436• http://www.facebook.com/kvaernerasa/app_125902600868128• https://www.facebook.com/CecilieTS.no/app_160553047397082• https://www.facebook.com/CecilieTS.no/app_317091585013897• http://www.facebook.com/Thune.Gullsmed.Urmaker/app_226813627416019• http://
www.facebook.com/pages/Englebarnno/152028218152489?sk=app_115697661851723
• https://www.facebook.com/ilsejacobsenoslo?sk=app_203765179709687• http://www.facebook.com/jekylls?sk=app_228686350533957• http://www.facebook.com/HvalstrandBad?sk=app_159415707520092• http://www.facebook.com/cafesor/app_291974920892266• http://www.facebook.com/Leaposlo/app_262989000457654• http://
www.facebook.com/pages/Seema-AS/171640576273300?sk=app_303337513058912
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Ståle Lindblad+47 905 905 [email protected] @slindblawww.stalelindblad.nowww.areca.no facebook.com/arecanor @arecanor
Verdiskaping i sosiale medierMarkedshøyskolen, 2. november 2012