Download - value creation
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CENTRE FOR THE EXPERIENCE ECONOMY
VALUE CREATIONTEDX STENDEN 2014 LEEUWARDEN
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WHAT DO WE OBSERVE
PERSONAL VALUES ARE CHANGING
BUSINESS VALUES ARE CHANGING
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WHAT DO WE OBSERVE
PERSONAL VALUES ARE CHANGING
BUSINESS VALUES ARE CHANGING
!
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“ESSENCE
VALUES ALLOW THE MIND MOMENTS FOR REFLECTIONARNOLD CORNELIS
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MEDIAWE WATCH OUR CONTENT, HOW WHEN AND WHERE WE WANT IT
Blendle
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Airbnb
TRAVELWE SHARE EVERYTHING EVEN OUR OWN BEDS
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MOBILITYSHARING IS THE NEW OWNERSHIP
Car2go
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Kickstarter
BUSINESSNEW INITIATIVES START THROUGH PLATFORMS AND NETWORKS
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EVERYWHERE…WE COOK IN PUBLIC PLACES AND BRING OUR FRIENDS
Café Struik
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#1
COMMON DENOMINATORS
value is being co created
from ownership to access
monetary value becomes social value
technology is democratising society
value is shared and facilitated by platforms
#2
#3
#5
#4
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WE NEED TO UNDERSTAND THESE CHANGES…
CENTRE FOR THE EXPERIENCE ECONOMY
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TWOFOLD OF VALUES
Simultaneously on macro and micro level, there
is a shift from hierarchical to horizontal value structure
economical
philosophical
sociological
technological
!
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philosophical
security & protection
natural
system
competences & function
social
regulatory system
meaning & insights
communication
self direction
crea tive
obe dient
hid den
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sociological
self actualizationexperience or explore integrations & meaning
economic impetus
captivating idea
prospertity & modernity
NOW
manufacturing driven marketing / brand driven people / network driven responsible business
90’s80’s70’s
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! economical
servicesgoods meaningful experiencescommodities
transaction
based
trust
basedvalu
e
time
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technological
always connected
via devices singularity, quantified self
on demand
intelligent and self learning robotics
in control
we decide when where and where
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the coordinates of a new society are being formed. Individuals become creators of meaningful value , businesses humanise.
CENTRE FOR THE EXPERIENCE ECONOMY
PERSONAL VALUES ARE CHANGING
BUSINESS VALUES ARE CHANGING
!
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Thank youDon’t forget to check our brand new book (third edition)!