Download - ValiDATED Learning
ValiDATED Learning
@stevesdrop
Minimal Viable Agenda
Outline my approach on customer development
Discuss the psychological aspects of practicing Lean
Dig into the interplay of discovery with ideation
Present findings through a concrete example of a customer development process
Get out of the building
Try not to pay for your MVP
In order to learn, failure must be an option
Create costs for validation
Make sure there are concrete ways to measure fit
Always take a moment to reflect
Have no shame, you haven’t earned it yet
Live to fight another day
Always give yourself the option to follow up
Assumptions can make an Ass out of U and Mptions
A pivot should be based on validated learning
Focus on the pain points
Beware of vanity metrics
Seriously watch out for vanity metrics
Definitely don’t scale based on vanity metrics
This is Still Your Reality
• Pivoting means keeping one foot planted
• Don’t be a cust-dev zombie.
Don’t Lose Coherence
• Make sure you have a single direction and goal
• Pandering leads to mediocrity.
My Accomplices
• John Pflug
• Emily Chesler
• Kelsey Falter
• Alex LeMontagne
• Sunglasses Vendor at 2nd Ave. and St. Marks