Download - Valerie Canva Presentation
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November 2015
How to Leverage Your Sponsors’ Webinars to Drive Social Media
Engagement
About Education Week■ Editorial Projects in
Education—the nonprofit publisher of Education Week, edweek.org, the Education Week Teacher online site, Digital Directions, and other print and digital products—is the leading independent provider of news and information in K-12 education.
Presentation Details■ What is Canva?■ Why you should use Canva■ Our Canva Exploration■ Do’s and Don’ts■ Takeaways
What is Canva?■ A free and easy-to-use
graphic designing website. ●Anyone can use it.
Why You Should Use Canva■ Resizing capability■ No expertise needed■ More interactions & link
clicks■ Extend the life of your
content■ Freed tweet characters■ Under 15 mins
Some of Our Designs
Our Canva Exploration■ ALWAYS try to use pictures in Social Media.
Why?■ 35.3% increase in impressions using a
picture.● +163% in engagements● +166% in retweets● +34% in favorites● +333% in link clicks **All data is from our own Twitter data
Why?
+35% +58% +166% +35% +333%
Canva vs. Art Department■ 23.7% more engagements● 39.2% more impressions than Photoshopped pics.
■ 9.1% more link clicks
**All data is from our own brand data
Other Pinterest Users:
Shift
Usage Do’s and Don’ts■ DO: Use Canvas for quotes■ DO: Experiment with style■ DO: Create brand templates■ DON’T: Underestimate simplicity■ DON’T: Only use “fun” Canvas on
**All data is from our own brand data
Style Do’s and Don’ts■ Canva “Design School” ■ Style tips for beginners
Basic■ Fonts for your brand■ Photo Filters
Colors Matter
**From Canva’s Design School
**From Canva’s Design School
Choosing Colors
Golden Ratio■ Mathematical
ratio found in nature.
■ Aesthetically pleasing.
What it Actually Means
Golden Ratio■ Let the squares
guide each element.■ Focus your design
on the center of the spiral.
Golden Ratio (Rule of Thirds)■ Use lines and intersections to draw the viewer’s
eye, create tension, & add interest.
Takeaways■ Useful for almost any workplace■ Raise social media engagement■ For effective Canva use● Golden Ratio (rule of thirds)● Meaningful color scheme● Pair with meaningful Tweet content