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Using technology to achieve healthcare objectives Julian Mitchell, Eduserv Public Sector ManagerLinda Caine, Case Study, NHS Great Yarmouth &
Waveney
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Agenda
• Eduserv
• Challenges for the healthcare sector
• Using technology to meet healthcare challenges
• Case Study Community Health Website – Linda Caine
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About Eduserv
• Web Hosting
• Web Development
• Access and Identity Management
• Not-for-profit
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Clients
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Challenges for the healthcare sector
• Holding onto gains
• Budget cuts
• Greater integration with care systems
• Self management of long-term conditions
• Efficient and Effective use of technology
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Overcoming challenges with technology
• Online self assessment
• Recommendations based on personal information
• Working with InferMed – 40+ self assessment tools
• Option of call-back
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NHS Direct phase 2
• Managing long term conditions
• Reminders via text, PDAs and email
• Communication to GP systems
• Pain management guidance online
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NHS Hammersmith and Fulham
• Simple content management
• Local service finder
• Improved navigation and search
• Phase two…
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NHS Great Yarmouth and Waveney
• 100,000 people with at least 1 long term condition
• High usage of GP and hospital capacity
• Cultural issues of dependency & ‘mother hen’
• Communication, communication, communication
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• Local information
• Doing away with leaflets
• Empowering patients
• Social marketing
• Reducing burden of health costs
Our challenge
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Our solution
• A website dedicated to long-term, chronic conditions
• An interactive forum
• Information on medical conditions
• Local events and information
• The Personal Health Plan
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The website
• www.livinglife.gyw.nhs.uk
• Flag (design)
• Eduserv (development and hosting)
• Dr Vince Forte and service users (content)
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Livinglife.gyw.nhs.uk
• Professionally-built with scalability
• Full back office hosting, support & maintenance
• Adapt to new priorities - GP/Patient dialogue
• Option for personal health budgets
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Nothing is cost free
• Annual running costs – about 50p per patient
• Clinical contribution & oversight
• Project & editorial management
• System support costs
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User statistics Aug 2009 – Feb 2010
• 6,242 visits
• 22,558 page views (3.73 per visit)
• 24.22% returning visitors
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livinglife.gyw.nhs.uk - website analytics
Total Visits over 12 months: 6,242
Feb Visits: 836
Feb Unique Visits: 680
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Direct Traffic: 24.05%
Referring Traffic: 9.98%
Search Engine Traffic: 65.97%
livinglife.gyw.nhs.uk - website analytics
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The future
• Roll out to other PCTs
• Expert patient programmes
• Link to other local services and NHS Direct, NHS
Choices etc
• Personalisation agenda
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Questions?
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Julian Mitchell, Eduserv Public Sector Manager01225 474317 [email protected]
Linda Caine – NHS Consultant [email protected]
Visit stand M19