AARP SBA Encore Entrepreneurship
Using Technology and Social Media to Grow Your Business
Angelica UrquijoChief Communications Strategist
The Imagen Group
Why Does Your Business Need To Be Social?
Are You A White Brand?
Connection = Sales = Successful Business
Who Is Your Client?
Where Are They Socializing ?
Entrepreneurs Social Media Plan for Success
• Target Audience• Where They are Talking?• What They Are Talking About?• Is Your Marketing Strategy Aligned to Your Customer Likes and Needs?• Are You Sharing Versus Selling ( 80- 20 Rule)• Is Your Website Your Focal Point?• What Do You Want to Achieve? • Start Slow…. Two or three social media platforms
Which One is Right For My Business?
LinkedIn Is a Must!!!!
Technology Tips for Your Biz
Social Media Lifesaver
• KnowEm
• Hootsuite
• Google Alerts
Technology Tips for Your Biz
Day to Day Tools
• Evernote
• Expensify
• Google Number
• Square
• Scan On The Go
Relationship Marketing = Connect EmotionallyKey to Your Success as Entrepreneurs
It’s Been My Pleasure. Best of Luck.
I Invite You to Connect With Me On Social Media
Angelica Urquijo Founder, The Imagen Group
[email protected] (626)765-3553
Facebook: The Imagen Group
Twitter: Angelica_Urquijo
Linkedin: Angelica Urquijo