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Using Social Media to Enhance Constituent
Services
South Carolina Institute for Departmental
ManagementJanuary 11, 2012
Dr. Curtis R. Rogers, Communications DirectorSC State Library [email protected]
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agendaOverview (interactive vs. talking head)
VideoQuestions & AnswersWe WILL take a short breakExamples Resources - show and tellGroup Exercises with Review
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What are your first thoughts?
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How is local government changing?
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Group ExerciseIn small groups, take _____ minutes to discuss the
following questions:1. How can we as public agencies engage our
citizens?2. How can we make it easy for customers to do
business with us?3. How can our department be more transparent?4. How can we provide services efficiently with new
technology where it makes sense? Each table will have a note taker/speaker.Each table will have a few minutes to report on
their discussion.
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But how do you find the
time?
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Easy answer/difficult to do…
STOP DOING WHAT NO LONGER IS EFFECTIVE
OR WORKS AND CHANGE HOW YOU DO
THINGS!
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Review of SC County Government Web Sites for Social Media Logos (August 2011)County Twitter Facebook Youtube Other
Anderson 200+ 200+ Yes
Aiken 4 accounts 4 accounts No
Beaufort 100+ 80+ Yes
Charleston 600+ 400+ No .TV/USTREAM
Chesterfield No 2,000+ No
Dorchester No No No RSS only
Kershaw No 500+ No
Richland 1200+ 700+ Yes Podcasts
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Social Media/Web Resources Exercise
1. In small groups, take ____ minutes to discuss what social media/web 2.0 (or any other web-based) resources you really like and rely on for work.
2. Have a note taker/speaker and be sure to get the URLs correct if you remember them.
3. One person will from each group will report.
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Profile (now Timeline) vs. page vs. group
How is it working for you?Examples of use (show & tell)Keeping up with questions/comments/responding
Q&A
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#hashtags & @signsHow is it working for you?Examples of use (show & tell)
Keeping up with questions/comments/responding
Q&A
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Hootsuite – social media management tool
Manage multiple accounts, schedule tweets and posts.
Tweetdeck (another management tool)
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Channels, creating videos, uploading, playlists, insights, friends, subscribing…
How is it working for you?Examples of use (show & tell)Keeping up with questions/comments/responding
Q&A
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Your homework
assignment:
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ResourcesHow to Embrace Social Networking in Local
Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht
5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz
DISCUS – South Carolina’s Virtual Library & Use your local public library!
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Reports to ReadBuilding Digitally Inclusive Communities: a
brief guide to the proposed framework for digitally inclusive communities. http://www.imls.gov/assets/1/AssetManager/DIC-FrameworkBrief.pdf
How Social Media and GOV 2.0 are Public/Private Sector Collaboration. By John Westra. Focus Nov/Dec 2010. http://bit.ly/sDoFfJ
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Be flexibleFlickr:Ingorrr
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Don’t be hostile to new technology
Flickr:Lara604
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Treat new technology like they would.
Flickr:woodleywonderworks
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Flickr:whiteafrican
Keep up!
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Play & Experiment
Flickr:The Lightworks
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Flickr:lovelypetal