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www.derby.ac.uk/icegs
Tristram Hooley
Using social media and
digital technologies tosupport career building
Presentat ion to You th Connexion s Hert ford sh ire
Rais ing Asp i rat ions through IAG
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Would you give this person a job
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http://www.youtube.com/watch?v=laCoK2dbR7A
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Have you ever given someone advice
To create an online profile/portfolio to advance theircareer?
To create a video CV?
To use their existing network to help advance their
career? To build their network to advance their career?
To try and engage the whole world in their career
building?
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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1CMswrhLM4RyLM&tbnid=doIMiGT6HnQBhM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.anabeckerdesign.com%2Fportfolio%2F%3F%2Fprojects%2Ftweetsandwich%2F&ei=KhOOUqvxA-qo0AXNsoHQCQ&bvm=bv.56988011,d.d2k&psig=AFQjCNFyYPrwHp8jHQbCaFMQlkhHwQ24xQ&ust=1385129096443176 -
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www.derby.ac.uk/icegs
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1CMswrhLM4RyLM&tbnid=doIMiGT6HnQBhM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.anabeckerdesign.com%2Fportfolio%2F%3F%2Fprojects%2Ftweetsandwich%2F&ei=KhOOUqvxA-qo0AXNsoHQCQ&bvm=bv.56988011,d.d2k&psig=AFQjCNFyYPrwHp8jHQbCaFMQlkhHwQ24xQ&ust=1385129096443176http://www.derby.ac.uk/educationhttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1CMswrhLM4RyLM&tbnid=doIMiGT6HnQBhM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.anabeckerdesign.com%2Fportfolio%2F%3F%2Fprojects%2Ftweetsandwich%2F&ei=KhOOUqvxA-qo0AXNsoHQCQ&bvm=bv.56988011,d.d2k&psig=AFQjCNFyYPrwHp8jHQbCaFMQlkhHwQ24xQ&ust=1385129096443176http://www.derby.ac.uk/education -
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www.derby.ac.uk/icegs
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2_gV7diiWIJPNM&tbnid=UVTG5PRh0ZGzQM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.fubiz.net%2F2012%2F04%2F05%2Fgoogle-glasses-project%2F&ei=gheOUoj7GsWh0QWlzYC4DQ&bvm=bv.56988011,d.d2k&psig=AFQjCNF3VEWo0WlW-7sOyBmekOopWVGqiA&ust=1385130183836845http://www.derby.ac.uk/educationhttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2_gV7diiWIJPNM&tbnid=UVTG5PRh0ZGzQM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.fubiz.net%2F2012%2F04%2F05%2Fgoogle-glasses-project%2F&ei=gheOUoj7GsWh0QWlzYC4DQ&bvm=bv.56988011,d.d2k&psig=AFQjCNF3VEWo0WlW-7sOyBmekOopWVGqiA&ust=1385130183836845http://www.derby.ac.uk/education -
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www.derby.ac.uk/icegs
Three changes
The internet changes the context within whichcareer is enacted.
This new context requires new skills for effective
career management.
The internet offers new opportunities to give and
receive career support.
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www.derby.ac.uk/icegs
Three changes
The internet changes the context within whichcareer is enacted.
This new context requires new skills for effective
career management.
The internet offers new opportunities to give and
receive career support.
http://www.derby.ac.uk/educationhttp://www.derby.ac.uk/education -
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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yfWBkFFIffxl0M&tbnid=phiYyM7WzlY_UM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Funiversityeducation%2Fstudent-life%2F10389182%2FDistance-learning-study-while-you-work.html&ei=SxmOUpP-O6KY0AXW-IHwDw&bvm=bv.56988011,d.d2k&psig=AFQjCNH_VMQyJmuA321DI0BBBvRt742MZQ&ust=1385130676090111http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yfWBkFFIffxl0M&tbnid=phiYyM7WzlY_UM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Funiversityeducation%2Fstudent-life%2F10389182%2FDistance-learning-study-while-you-work.html&ei=SxmOUpP-O6KY0AXW-IHwDw&bvm=bv.56988011,d.d2k&psig=AFQjCNH_VMQyJmuA321DI0BBBvRt742MZQ&ust=1385130676090111 -
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www.derby.ac.uk/icegs
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yfWBkFFIffxl0M&tbnid=phiYyM7WzlY_UM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Funiversityeducation%2Fstudent-life%2F10389182%2FDistance-learning-study-while-you-work.html&ei=SxmOUpP-O6KY0AXW-IHwDw&bvm=bv.56988011,d.d2k&psig=AFQjCNH_VMQyJmuA321DI0BBBvRt742MZQ&ust=1385130676090111http://www.derby.ac.uk/educationhttp://onlinecareertips.com/wp-content/uploads/2012/01/online-learning-work.jpghttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yfWBkFFIffxl0M&tbnid=phiYyM7WzlY_UM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Funiversityeducation%2Fstudent-life%2F10389182%2FDistance-learning-study-while-you-work.html&ei=SxmOUpP-O6KY0AXW-IHwDw&bvm=bv.56988011,d.d2k&psig=AFQjCNH_VMQyJmuA321DI0BBBvRt742MZQ&ust=1385130676090111http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yfWBkFFIffxl0M&tbnid=phiYyM7WzlY_UM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Funiversityeducation%2Fstudent-life%2F10389182%2FDistance-learning-study-while-you-work.html&ei=SxmOUpP-O6KY0AXW-IHwDw&bvm=bv.56988011,d.d2k&psig=AFQjCNH_VMQyJmuA321DI0BBBvRt742MZQ&ust=1385130676090111http://www.derby.ac.uk/education -
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www.derby.ac.uk/icegs
http://www.derby.ac.uk/educationhttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=lA5tvpCdKfBB3M&tbnid=V7-qbK3PkofDmM:&ved=0CAUQjRw&url=http%3A%2F%2Fgaas-gh.org%2Fgaas-email%2F&ei=8hmOUv3QLOmv0QWewoHoCQ&bvm=bv.56988011,d.d2k&psig=AFQjCNFwCUk7i8oOD5rR76-DpeQQK--V6Q&ust=1385130805739830http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=WBHa2PNEe84LQM&tbnid=tlYB-Rm_RYvqmM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.theguardian.com%2Ftechnology%2F2008%2Faug%2F28%2Femail.addiction&ei=xRmOUvDmLaWc0QWuu4G4CA&bvm=bv.56988011,d.d2k&psig=AFQjCNFwCUk7i8oOD5rR76-DpeQQK--V6Q&ust=1385130805739830http://www.derby.ac.uk/education -
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www.derby.ac.uk/icegs
Three changes
The internet changes the context within whichcareer is enacted.
This new context requires new skills for
effective career management.
The internet offers new opportunities to give and
receive career support.
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www.derby.ac.uk/icegs
Dear Lisa Rudgers
http://www.dearlisarudgers.com/
Lyndsay Blackwell
http://www.derby.ac.uk/educationhttp://www.dearlisarudgers.com/http://www.dearlisarudgers.com/http://www.derby.ac.uk/education -
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7 Cs ofdigitalcareerliteracy
Changing
Collecting
Critiquing
ConnectingCommunicating
Creating
Curating
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www.derby.ac.uk/icegs
Three changes
The internet changes the context within whichcareer is enacted.
This new context requires new skills for effective
career management.
The internet offers new opportunities to give
and receive career support.
http://www.derby.ac.uk/educationhttp://www.derby.ac.uk/education -
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How do you deliver careers services online?
Information
Automated
interaction
Communication
www.derby.ac.uk/icegs
- One-to-one
- One-to-many
- Many-to-many
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Information
-
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What makes good online career information?
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Effective web writing
Summarise in the title. Summarise again in the firstparagraph.
Make it easy to scan
One point per paragraph
Short paragraphs and simple sentences
Keep page length down.
Use bullet points to highlight key information
[Note: A blog post is a bit different]
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Automated interactions
Tests Career assessments
Games
Simulations
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Communication: How would you respond?
Dear Careers Adviser
Im about to leave school. Ive got no idea what I want to do
with my life but I think that I might take a gap year and find
myself. My Dad says I should go and do Law at uni. What doyou think?
Yours
S_________
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Whats the appropriate blend
www.derby.ac.uk/icegs
Distance learnersTechnophobes
Face-to-face OnlineBlended
How do you design the appropriate blend?
Engagement is likely to lead to the identification of further need
So we need to support individuals
to become self-sufficient careermanagers
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Youth employability service
https://www.facebook.com/yesbrightonhove?sk=app_288764067835515
https://www.facebook.com/yesbrightonhove?sk=app_288764067835515https://www.facebook.com/yesbrightonhove?sk=app_288764067835515 -
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Key lessons from YES
Blend services Use online to extend services and facilitate keeping in
touch
Use online to allow drop in
Create resources
Write to engage
Adopt the publish then filter principle
See Dyson, E. (2012) Face-to-facebook: a blended approach to careerswork. Journal of the National Institute for Career Education and
Counselling 29.
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Communication: Key design issues
One-to-one, one-to-many, many-to-many Synchronous or asyncronous
Text, audio or video
Sustained or one off
Open or closed
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Social presence
Online interactions rob us of many of the social cues thatwe rely on in normal conversation.
We need to work hard to replace them. E.g.
Photos
Names
Information about ourselves
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http://blog.penelopetrunk.com/
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For more of my thoughts on this
Hooley, T. (2012). How the internet changed career: framing the relationship
between career development and online technologies. Journal of the NationalInstitute for Career Education and Counselling (NICEC).29.
Longridge, D. & Hooley, T. (2012).An experiment in blended career
development: The University of Derby's social media internship programme.
Journal of the National Institute for Career Education and Counselling. 29.
Hooley, T. (2011). Careers work in the blogosphere: Can careers bloggingwiden access to career support. In:Barham, L. & Irving, B.A. (eds)
Constructing the Future: Diversity, Inclusion and Social Justice. Stourbridge:
Institute of Career Guidance.
Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The
Role of Technology in the Career Support Market. London: UKCES.
Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The
Web. The Potential of Web 2.0 and 3.0 Technologies for Career
Development and Career Support Services. London: UKCES.
www.derby.ac.uk/icegs
http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/196696http://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.derby.ac.uk/educationhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246992http://www.derby.ac.uk/education -
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www derby ac uk/icegs
Tristram Hooley
Reader in Career DevelopmentInternational Centre for Guidance Studies
University of Derby
http://www.derby.ac.uk/icegs
[email protected]@pigironjoe
Blog at
http://adventuresincareerdevelopment.wordpress.com
http://www.derby.ac.uk/educationhttp://www.derby.ac.uk/icegsmailto:[email protected]://adventuresincareerdevelopment.posterous.com/http://adventuresincareerdevelopment.posterous.com/mailto:[email protected]://www.derby.ac.uk/icegshttp://www.derby.ac.uk/education