Download - Using Google AdWords
Transcript
Introduction To Using Google AdWords
What Is AdWords?
Pay Per Click
Search Engine Market Share
Search Network
Display Network
Remarketing
Search
Account Structure
Sales Process
Keywords
Keywords
Keywords
Keywords
Campaign
AdGroup
AdWords Ads
Landing Page
Landing Page
Measuring Success
What To Look For
Clickthrough Rate (CTR)
Keyword Status
Average Position
First Page Bids
Quality Score
Any Questions?