Download - Using Coalitions to Reach the Uninsured: Strategies to Expand Your Capacity and Build Momentum
© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
Using Coalitions to Reach the Uninsured Strategies to Expand Capacity and Build Momentum
© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
COVER ARIZONA: A Statewide Stakeholder Coalition
Allen Gjersvig, Director Healthcare Innovation, Arizona Alliance for Community Health Centers | 6.12.15
© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
Big Tent – Diverse Stakeholders
• Statewide coalition • Started in 2010 due to a Medicaid freeze • Evolved after OE 1, more structured during OE 2 • Getting ready for OE 3 • 900 stakeholders • FFM state with Medicaid expansion
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Evolving Role
Cooperation • Hospitals, Community Health Centers, NAVs,
CACs, IPAs, advocates, faith-based etc. • Shared consistent messaging
Coordination • Consumer facing website • Assister and Outreach resources • Connector & one phone # for statewide scheduling • Events - statewide listing
Collaboration • Joint events, many partners • Media relations, local spokespeople • Creating shared resources/materials
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Organization
Statewide Steering Committee Four regions and regional leads. Monthly statewide webinar, monthly committee meetings. Overall strategy, direction and goals. Decisions by consensus. Minimal conflict.
Assister Training and Events • Training to complement CMS • Event planning and coordination
Consumer Education • What do they need to know • Insurance literacy
Marketing Communication • Messaging • Earned media & Social media
Policy Issues • Tracking state and national issues • Developing contingencies
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Specific Examples
Assister Training and Event Committee • OE2 & 3 – 2 day Assister training held in 4 cities, collaboration
with Region IX HHS • Used Enroll Am. data to find where more Assisters are needed • Selected 4 dates for statewide OE3 enrollment events
Consumer Education Committee
• Reviewed current posted resources/materials • Planning OE3 Insurance Literacy Summit
for a very broad audience • Developing improved QHP plan and
provider network information
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Key Stakeholders
National • Data to locate the uninsured • Grass roots organizing for informing consumers
St. Luke’s Health Initiatives • Neutral 3rd Party Convener • Website, Messaging & Media relations
Statewide & Local Assister Network • More than 50% of Licensed Navigators and Counselors • 400 locations for consumers
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One Consistent OE2 Message
• Consistent message used statewide by members • Used in presentations, media interviews and conversations • Used in materials and ads • Consistency is a “force-multiplier” because of repetition
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• Coalitions are messy • Find a strong & knowledgeable neutral convener • Define the goals & role of the coalition; this will help
reduce the “tension” among members • Discuss what the coalition can do better than individual
members and what members can do better on their own • Consensus = Courtesy; Voting = Winners & Losers • Consistent messaging & statewide scheduling adds value
Path Forward
© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
Allen Gjersvig
Director of Healthcare Innovation
Arizona Alliance for Community Health Centers Phone: 602-288-7544
Email: [email protected]
© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
Porsche L. Blount, Mobile Field Navigator, Enroll Alabama | 6.12.15
TARGETED OUTREACH: Using Data Analysis to Shape Coalition Efforts in Rural Communities
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Using Data/Rural Communities
Presentation Overview
● Organizational Structure
● Coalition Structure & Objectives
● Coalition’s Use of Data to Shape Objectives
● Plan of Action
● Results & Future Plans
© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
• One of two Federal Navigator Organizations in Alabama
• Mobile Office services nine counties in Southwest Alabama
14
Section 1: Enrolling your family
• Eight satellite offices servicing 67 Alabama counties
Follow Us: Facebook: Facebook.com/Enroll Alabama Twitter: Twitter.com/Enroll Alabama YouTube: YouTube.com/EnrollAlabama Instagram: Instagram.com/EnrollAlabama For more information about Enroll Alabama, including upcoming events, frequently asked questions, and more, visit EnrollAlabama.com
Enroll Alabama Coalition
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Alabama Outreach & Enrollment Coalition
• Led by Arise Citizens’ Policy Project
• Consists of Navigator/CAC assister
organizations, faith-based organizations,
community organizations, and more
• Bi-Weekly Conference Calls
• Weekly during OE
• Statewide summit twice a year
• Emails among the coalition, as needed
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Coalition Objectives for OE2
• Increase enrollment
• Expand outreach efforts
• Focus on rural/underserved areas
• Establish an efficient statewide
operation
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OE1 Data Analysis
• Doug Hoffman of Engage Alabama compared census income data with OE1 enrollment data
• Information was examined per zip code
• Divided the number enrolled in OE1 by the uninsured population over 138% of FPL
• Coalition was aware of gaps in data
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OE1 Data Analysis
• Raw data from zip codes was grouped by county
• “Average enrollment” calculated for each county
• Coalition chose five counties with lowest average enrollment:
• Lawrence (22%)
• Cleburne (22%)
• Bibb (23%)
• Covington (21%)
• Escambia (17%)
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• Target counties
divided into regions
• Active assister
organizations
identified in each
region
• But how to
implement?
Partnerships Already
Underway
Hospital coalition was being formed across Alabama
Library partnerships were proving VERY effective in metro
areas
Building Plan from Data Analysis
© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
Partnerships Already
Underway
Hospital coalition was being formed across Alabama
Library partnerships were proving VERY effective in metro
areas
Plan of Action following Data Analysis
• Faith-based community
• Minister Geraldine Moore, National Faith-Based Mobilization Network
• Contacted Alabama Baptist Association
Coalition (Plans event, point of
contact)
Churches (Provide location, publicize event)
Assisters (Manpower, education,
enrollment)
Network Established
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Outcomes
• Within a matter of weeks, outreach was underway
• Outreach & enrollment activities in hard to reach communities
• Created ongoing relationships between assisters & churches
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Looking Ahead
● Establishing relationships with churches in other low enrollment counties
● Start OE3 in rural areas, allowing for greater impact of outreach efforts
● Prepared to adjust strategy based on new data
© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
Porsche Blount
Mobile Field Navigator
Enroll Alabama
Phone: 251-471-5277 ext. 6110
Email: [email protected]
© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
Eric Savaiano, Statewide Coordinator, Enroll Nebraska | 6.12.15
A SUCCESSFUL COALITION CAMPAIGN: 500 and 1500 by 15th Campaigns
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Enroll Nebraska Background
• Nebraska: • Not yet a Medicaid expansion
state, FFM State • Population: 1.8 million • Enrolled in OE1: 43k people • Enrolled in OE2: 74k people
• Statewide Network of community organizations, in-person assisters, health care providers and advocacy groups in Nebraska
• Active in outreach, education and collaboration around the ACA – not direct enrollment assistance
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• Objectives: • Strengthen coalition • Gain positive media attention
for ACA and enrollers • Bring assisters together
• Strategy: • Statewide “2 Weeks of Action”
in December and February
“500 and 1500 by the 15th Campaigns”
December 1-15, 2015
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Developed materials • Organization pledge • 2 data collection sheets • Branding • Training
Created web-based landing page
• www.enroll-ne.org/1500 • Extended hours • Enrollment events
Campaign Tactics
© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
Earned media • Press release • State Senator
• Senatorial newsletters • Video
Social media • Created hashtag: #500by15th • Wrote sample tweets for each day
Media Strategy
State Senator Jeremy Nordquist
Example: Almost out of time, check out the events going on around Nebraska to help you get enrolled! http://enroll-ne.org/1500 #1500by15th
https://vimeo.com/113728367
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Results
500 by the 15th Dec 1-15 • 893 enrolled or renewed
• Participating organizations • Number of new enrollments • Number of renewals • Number of people who
attended events • Number of commitment
cards signed • Number of appointments
made • Number of earned media
hits
• Number of unique social media #hashtag hits
• Number of unique visitors to website
• Extended operating hours
1500 by the 15th Feb 1-15 • 1506 enrolled or renewed
Data Collection Points
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“How did you hear about us?”
0 20 40 60 80
100 120 140
Midpoint Final
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1. Expand coalition to maximize referrals
2. Continued interest in participation as a state
3. Positive sense of competition among assisters
Impact of Campaign
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Celebrate! • Celebration webinar • Mailed out gift cards / swag • Outstanding assisters • Special guests
• Make videos • It’s fun to watch
others have fun
Best Practices
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© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org
Eric Savaiano
Enroll Nebraska Statewide Coordinator
Nebraska Appleseed Phone: 402-438-8853 ext. 126
Email: [email protected]