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Revolutionary
US vs UK
Marketing DesignDisparities
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America and England
George Bernard Shaw
Languageare the 2 Countries
Separated by the same
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Though the language is the same
the form of Design expressions
Varies
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You will be surprised to know
59 percent of design work is
outsourced in the US and UK
![Page 5: US vs UK – The 10 Distinct Marketing Design disparities](https://reader034.vdocuments.site/reader034/viewer/2022042723/58f19b1d1a28ab14638b457b/html5/thumbnails/5.jpg)
Both UK and US marketers consider
brand identity as a top Priority
for marketing
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But their approaches to
marketing design trends
differ
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Let’s find What are the
things that Brits and
Americans Do
Differently
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Legibility
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Legibility
UK
keeps it simple to make it legible bring out legibility in complex art
US
![Page 10: US vs UK – The 10 Distinct Marketing Design disparities](https://reader034.vdocuments.site/reader034/viewer/2022042723/58f19b1d1a28ab14638b457b/html5/thumbnails/10.jpg)
Visual
Hierarchy
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Visual
Hierarchy
UK
Big to Small A mix
US
![Page 12: US vs UK – The 10 Distinct Marketing Design disparities](https://reader034.vdocuments.site/reader034/viewer/2022042723/58f19b1d1a28ab14638b457b/html5/thumbnails/12.jpg)
Simplicity
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Simplicity
UK
The less is more The more the better
US
![Page 14: US vs UK – The 10 Distinct Marketing Design disparities](https://reader034.vdocuments.site/reader034/viewer/2022042723/58f19b1d1a28ab14638b457b/html5/thumbnails/14.jpg)
Alignment
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Alignment
UK
Usually on the Edge Mostly in the Center
US
![Page 16: US vs UK – The 10 Distinct Marketing Design disparities](https://reader034.vdocuments.site/reader034/viewer/2022042723/58f19b1d1a28ab14638b457b/html5/thumbnails/16.jpg)
Spacing
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Spacing
UK
Text enjoys free space Content fits perfectly
US
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Font
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Font
UK
In the eye font Crisp but distant
US
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Color
coordination
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Color
Coordination
UK
Will not risk endangering the theme Can handle more colors
US
![Page 22: US vs UK – The 10 Distinct Marketing Design disparities](https://reader034.vdocuments.site/reader034/viewer/2022042723/58f19b1d1a28ab14638b457b/html5/thumbnails/22.jpg)
Brand
consistency
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Brand
consistency
UK
More experimentations Follows brand consistency to the core
US
![Page 24: US vs UK – The 10 Distinct Marketing Design disparities](https://reader034.vdocuments.site/reader034/viewer/2022042723/58f19b1d1a28ab14638b457b/html5/thumbnails/24.jpg)
Visual and
verbal
Harmony
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Visual and
verbal
Harmony
UK
Blend of designs Monochome
US
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Plot
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plot
UK
More action words Every inch of the story
US
![Page 28: US vs UK – The 10 Distinct Marketing Design disparities](https://reader034.vdocuments.site/reader034/viewer/2022042723/58f19b1d1a28ab14638b457b/html5/thumbnails/28.jpg)
So what kind of marketing designs will
you prefer
We can help