© 2012 DECE, LLC – DECE CONFIDENTIAL
Update5/24/12
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© 2012 DECE, LLC – DECE CONFIDENTIAL
3. In-Market Status: Adoption
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1000000
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2000000
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3000000
3500000
RightsUsersAccounts
As of May 7• Rights: 3.03M• Users: 2.46M• Accts: 2.42M
• Averaging 81K new accounts per week since launch• Past 4 weeks averaging 185K new accounts/week (past 7 days: 114K)• Users per acct = 1.015; Rights per acct = 1.28 (slowly inching up)
Ratio of incremental rights /
incremental accounts
• Since launch – 1.28
• Past month – 1.36• Past week – 1.52
© 2012 DECE, LLC – DECE CONFIDENTIAL
3. In-Market Status: Capabilities illustration
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iTunes/iCloud UltraViolet
PCs and Macsvia the iTunes app
only via multiple companies’ websites and apps
<4M installed base >50M installed base*
Living Room Devices(game consoles, Blu-ray Players, Internet TVs, other)
Apple TV PS3 Philips Sony
Xbox 360 RCA Sylvania
LG Samsung Toshiba
Magnavox Sanyo Vizio
Panasonic Sharp
Only Apple products Apple products**… …AND tens of millions of other devices**
Mobile Devices
iPhone iPhone Android phones from: Tablets from:
iPad iPad HTC Kindle Fire
LG Nook
Motorola Samsung
Samsung Others…
Others…
Where can I use an UltraViolet title I own, vs. an iTunes one? (U.S.)
* Via Vudu apps, as well as Flixster now shipping on some devices (Samsung, Sony) and available to Google TV devices via Android Market** UltraViolet on mobile devices via Retailers’ apps (e.g. Flixster) and/or mobile-optimized HTML5 sites (e.g. Vudu.com for iPad)
© 2012 DECE, LLC – DECE CONFIDENTIAL
UltraViolet at-a-glance – as of 4/24/12
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Blue = new in last month
Territories • US, UK operational; Canada licensing to begin in May for Sept launch; other announcements coming soon
Product &Service Launches
• 6 Content Providers: Fox, Paramount, Sony Pictures, Universal, Warner Bros, and DreamWorks Animation (via Paramount)• 5 Retailer/Streaming Services: Flixster, ParamountMovies.com, UniversalHiDef.com, SonyPictures.com, Vudu• 3 UV buying options: bundle w/ DVD and Blu-ray, full-line EST, in-store Disc-to-Digital conversion• B2B enablement solutions: Akamai, castLabs, CSG, Digital Rapids, Dolby, DTS, Main Concept, Neustar, and Rovi• Include white-label Retailer/LASP functions, DSP, CFF publishing, and UV CFF-compliant Clients• UV on CE : Flixster app on Samsung BD players (also include Rovi “Disc2Digital”); to ship on Panasonic BD, TVs; Vudu has
extended UV to PS3, Xbox 360, and select TVs/BD players from FUNAI (Magnavox, Sylvania), LG, Mitsubishi, Panasonic, Philips, Samsung, SANYO, Sharp, Sony, Toshiba and VIZIO
Content • 4,000+ titles now available: Including 100+ new releases since Oct 2012 with 20+ coming soon; 3,000+ on EST
End-users • Milestone of 2 million accounts surpassed recently (note: this # is DECE Mgt. Committee-confidential)
UV Licensing • 29 companies have licensed 60 UV “Roles” as well as 10 “Partner-Developer” licenses [includes 10 Client Implementers beyond Sony]
News for Implementers
• 1.0.3 specs APPROVED/ADOPTED– these are official spec of record for initial Client Implementations and CFF publishing.• Count-down to CFF Sunrise of CFF: substantial activity on publishing, Retailer/DSP, and Client Implementer paths;
checkpoint April 30• Simplification of end-user experience for account-create, credentials recovery: production implementation planned for June• Compliance Verification Procedures documentation available at: http://cvp.decellc.com
DECE Memb.
• 77 Members: 3 new since March update: AT&T, Kaleidescape, and MyEye Media
PR • Walmart/Vudu launch receiving net-positive coverage in print/Internet and on TV (including from some historically-skeptical outlets)
• Going-forward, increasing focus on consumer-oriented PR (and B2B PR focused on new launches) – proactive updates in late May
Marketing • DECE working with DEG UltraViolet group to operationalize campaigns (social media to start first)• Modest update recently to UVVU.com to focus visitor attention on “where to find”• Walmart/Studios TV advertising began April 24
© 2012 DECE, LLC – DECE CONFIDENTIAL
DECE Members – 76 companies (“approximately 80” counting subsidiaries with distinct market-facing brands that are involved in UV)
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• Updated: 4/12/12• New Members since last update in
bold
ATT
Adobe Systems, Inc.
Advanced Micro Devices (AMD)
Akamai Technologies, Inc.
Arxan Technologies, Inc.
BBC Worldwide
Best Buy Co., Inc.
Blockbuster Inc.
BluFocus Inc.
British Sky Broadcasting Limited
British Telecommunications plc
CableLabs
Catch Media, Inc.
Cineplex Entertainment L.P.
Cisco Systems, Inc.
Comcast Cable Communications
Cox Communications, Inc.
CSG Media, LLC
Cyberlink Corporation
Dell Marketing, L.P.
Deluxe Digital Media management, Inc.
Deutsche Telekom AG
Digital Rapids
Dolby Laboratories, Inc.
DTS, Inc.
Elemental Technologies
Empathy Lab, LLC
FilmFlex Movies Limited
Fox Entertainment Group, Inc.
Huawei Technologies Co., Ltd.
IBM Corporation
Intel Corporation
Irdeto Access, Inc.
Kaleidescape
Kit Digital
Kudelski SA (Nagravis ion)
LG Electronics Inc.
Liberty Global, Inc.
Lions Gate Films, Inc.
LodgeNet Interactive Corporation
Lovefilm UK Limited
Marvell International Ltd.
Microsoft Corp.
MobiTV
Motorola Mobility, Inc.
MovieLabs
MyEye Media
NCR Corporation
NDS Group Limited
Neustar, Inc.
Nokia Corporation
NVIDIA Corporation
PacketVideo Corporation
Panasonic Intellectual Property Corporation of America
Paramount Pictures Corporation
Philips Electronics North America Corporation
Quick Play Media Inc.
Recording Industry of America Inc.
Red Bee Media Limited
Roadshow Films, Pty Ltd
Rogers Communications Partnership
Rovi
Saffron Media Group Ltd
Samsung Information Systems America, Inc.
SCA IPLA Holdings, Inc. (Sony)
SeaChange
Technicolor
Tesco Stores Ltd.
Testronic Laboratories Inc.
Toshiba America Information Systems, Inc.
Verance Corporation
Verimatrix, Inc.
VeriSign, Inc.
Walmart/Vudu
Warner Bros. Entertainment, Inc.
Widevine Technologies, Inc.
Zoran Corporation
© 2012 DECE, LLC – DECE CONFIDENTIAL
New DECE-Proposed CFF Sunrise Timing (TBC)
B2B ~Oct 15 (or Nov 1 if more
practical)
Full B2C Sunrise
TBC -Mar 1, 2013
Open consumer beta to begin in
Dec 2012
© 2012 DECE, LLC – DECE CONFIDENTIAL
UltraViolet Access on Sony Devices
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SONY Client (Logo’d Devices)• UV Client work in development– code named Taiyou. First deployment will be on tablet and Sony Mobile Xperia phones.
SONY ANNOUNCES ARRIVAL OF ITS 2012 FLAGSHIP BLU-RAY DISC PLAYER WITH DUAL-CORE PROCESSORWhat: Sleek, fast and smart - the new Sony BDP-S790 Blu-ray Disc™ player is now available for consumer pre-order. In addition to Blu-ray Disc, DVD and CD playback, this WiFi® connected flag-ship model supports digital services from Sony Entertainment Network and a variety of other providers, including UltraViolet™ streaming services powered by VUDU. With its built-in 4K upscaling, the BDP-S790 player also delivers superior playback quality from a number of other HD and SD sources – even those in 3D!
Third Party• All 2011 and 2012 Sony BD players and BD Home Theater systems can access UV locker
content via Vudu• PS3 can access UV locker content via Vudu• Sony Tablets and Walkman devices powered by Android can access UV locker content via
Flixster and/or Vudu
© 2012 DECE, LLC – DECE CONFIDENTIAL
Appendix
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© 2012 DECE, LLC – DECE CONFIDENTIAL
Walmart/Vudu Screens
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© 2012 DECE, LLC – DECE CONFIDENTIAL
Walmart/Vudu UltraViolet Launch
• Walmart launched their UltraViolet service powered by Vudu on April 16
• Consumers now have 3 ways to acquire UltraViolet titles
– Blu-ray and DVD discs bundled with UltraViolet eCopy – (mainly new releases titles)
– Buy UltraViolet digital titles from the Vudu store - (new release and catalog titles – over 1500 SPE titles)
– Exclusive in-store disc to digital conversions at Walmart stores - (mainly catalog titles)
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© 2012 DECE, LLC – DECE CONFIDENTIAL
Walmart/Vudu Screens
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© 2012 DECE, LLC – DECE CONFIDENTIAL
Walmart/Vudu Screens
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