Download - Up Close w/ YouTube
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SMX West 2009 © 2009 Ramp Digital, LLC
Up Close with YouTube
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Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
1.Google 7.6 Billion2.YouTube 2.6 Billion3.Yahoo 2.4 Billion4.Microsoft 1 Billion5.MySpace 585 Million6.Ebay 434 Million7.Craigslist 335 Million8.Facebook 186 Million
Top Search Engines (Total Queries)* ComScore 8/08
Top Search Engines (Total Queries)* ComScore 8/08
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“Obama has a YouTube channel…it's equivalent
to the White House saying 'we are going to broadcast all our messages on NBC, sorry ABC and CBS.”
- Danny Sullivan
“Obama has a YouTube channel…it's equivalent
to the White House saying 'we are going to broadcast all our messages on NBC, sorry ABC and CBS.”
- Danny Sullivan
This is Bigger then You Think…
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
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Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Some said a failure – I disagree
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Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
• Live Stream Peak : 700k views• 24 Hours: 1.5 million views• 48 Hours: 4 million views• 9 Days: 11 million views• 2 months: 17 million views
In 2008 Monday Night Football avg. 11.8 million viewers
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Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
In 2015 the broadcast rights to Monday Night Football go to bid
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Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
“some online video aggregator is going to be more important than NBC in 10 years”- Michael Eisner, November 2008
YT is a media property! A giant network!
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Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Now with Real Metrics!
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Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Demand-Gen & AwarenessDemand-Gen & Awareness
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Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
“The best ideas come as jokes. Make your thinking as funny as possible.”
“It takes a big idea to attract the attention of consumers.”
- David Ogilvy
This is Still Marketing!!!This is Still Marketing!!!
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Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Results:65 million views on YouTube120 million views on WillItBlend.com 200,000+ subscribersTotal blender sales up 700%
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Gary Busey on Business
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
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Start with the platform
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
41 videos of business insights from the mind of Gary Busey
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The value of the web is more in the distribution and delivery of content than the content itself
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
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Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Viral coefficient
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Press coverage extends across media
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
"Gary Busey...the guy is brilliant. Here's a man who doesn't have his head on straight acting like a man who has his head on straight acting like he doesn't have his head on straight. It's hilarious.”-johnmayer.com
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Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Paid Search Media Campaign & Landing Page
11 Ad groups
449 keywords w/ match-type
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Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
20k visitors
582 player grabs
50 orders
8.5 videos watched per user on page
Paid Search Media Campaign Results
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The older demos had a higher percentage of women…interesting!
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
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Results?
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
•Google brand impressions increased 39%
•1 Million + Views
•400k views on YouTube
•4,300 app installs
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Learning!
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
•Success Begins & Ends with Great Content
•Leverage the distribution & measurement features
•Campaigns are fine but realize these are sustainable assets as you plan and measure success
•Get started – YT is here to stay so start learning how to use it to your advantage
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Site: www.rampdigital.com
Blog: www.optimizeandprophesize.com
Twitter: @jonathanmendez
Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC