Download - Up Close w/ YouTube
SMX West 2009 © 2009 Ramp Digital, LLC
Up Close with YouTube
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
1.Google 7.6 Billion2.YouTube 2.6 Billion3.Yahoo 2.4 Billion4.Microsoft 1 Billion5.MySpace 585 Million6.Ebay 434 Million7.Craigslist 335 Million8.Facebook 186 Million
Top Search Engines (Total Queries)* ComScore 8/08
Top Search Engines (Total Queries)* ComScore 8/08
“Obama has a YouTube channel…it's equivalent
to the White House saying 'we are going to broadcast all our messages on NBC, sorry ABC and CBS.”
- Danny Sullivan
“Obama has a YouTube channel…it's equivalent
to the White House saying 'we are going to broadcast all our messages on NBC, sorry ABC and CBS.”
- Danny Sullivan
This is Bigger then You Think…
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Some said a failure – I disagree
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
• Live Stream Peak : 700k views• 24 Hours: 1.5 million views• 48 Hours: 4 million views• 9 Days: 11 million views• 2 months: 17 million views
In 2008 Monday Night Football avg. 11.8 million viewers
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
In 2015 the broadcast rights to Monday Night Football go to bid
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
“some online video aggregator is going to be more important than NBC in 10 years”- Michael Eisner, November 2008
YT is a media property! A giant network!
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Now with Real Metrics!
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Demand-Gen & AwarenessDemand-Gen & Awareness
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
“The best ideas come as jokes. Make your thinking as funny as possible.”
“It takes a big idea to attract the attention of consumers.”
- David Ogilvy
This is Still Marketing!!!This is Still Marketing!!!
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Results:65 million views on YouTube120 million views on WillItBlend.com 200,000+ subscribersTotal blender sales up 700%
Gary Busey on Business
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Start with the platform
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
41 videos of business insights from the mind of Gary Busey
The value of the web is more in the distribution and delivery of content than the content itself
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Viral coefficient
Press coverage extends across media
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
"Gary Busey...the guy is brilliant. Here's a man who doesn't have his head on straight acting like a man who has his head on straight acting like he doesn't have his head on straight. It's hilarious.”-johnmayer.com
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Paid Search Media Campaign & Landing Page
11 Ad groups
449 keywords w/ match-type
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
20k visitors
582 player grabs
50 orders
8.5 videos watched per user on page
Paid Search Media Campaign Results
The older demos had a higher percentage of women…interesting!
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
Results?
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
•Google brand impressions increased 39%
•1 Million + Views
•400k views on YouTube
•4,300 app installs
Learning!
Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
•Success Begins & Ends with Great Content
•Leverage the distribution & measurement features
•Campaigns are fine but realize these are sustainable assets as you plan and measure success
•Get started – YT is here to stay so start learning how to use it to your advantage
Site: www.rampdigital.com
Blog: www.optimizeandprophesize.com
Twitter: @jonathanmendez
Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC