Download - UNR extended studies
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Personal BrandingBret L. Simmons, Ph.D.
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Metanoia
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December 9-10, 2010Reno, Nevada
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My Brand (partial)• [email protected]• [email protected]• http://www.google.com/profiles/bret.simmons • www.bretlsimmons.com• http://bretsimmons.posterous.com/ • www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons • http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons
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Tentative Agenda
• Today– Introduction to Personal Branding– Philosophy and Operating Principles– New Rules of Marketing– Define your value– E-mail, Google Profile, LinkedIn
• Next Time– Blogging, Twitter
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Disclaimers
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Introductions:
•Name•Online Experience•Goal for the class
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Are You Remarkable?
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Excellence is a form of deviance
DO things your peers are not willing to do
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Permission
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BrandThe set of expectations, memories, stories
and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
(Seth Godin)
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Personal BrandThe reasons why people spread the word about your value.
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Is your cart before your horse?
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Social MediaYou must be personal and conversant
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Lead with valueWrap the personal around your value
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Remarkable
Value
Not
Personality
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Web 1.0, 2.0, 3.0
Broadcast
Conversant
Semantic 3
2
1
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Interruption vs.
Permission
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ContentConversation
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Contentand
InboundMarketing
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Consistently Contribute
Value
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Transparency
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New business card
www.namecheap.com
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Name - Picture - Purpose
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Order of Importance
• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other
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FLOWActive• Twitter:
River• Blog:
Rain
Passive• Linkedin:
Lake• Facebook:
Stream
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Integrate
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Google Profile, LinkedIn
http://www.google.com/profiles/bret.simmons
http://www.linkedin.com/in/bretsimmons
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Twitter is a broadcast medium
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•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!
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Blogging• Micro publishing platform• Force yourself to become
part of the conversation• Best damn marketing tool• Free
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Benefits of Blogging
• Clarity• Consistency• Challenge• Community• Commitment
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What to blog about?
• Own your own business• Work for someone else
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Some Examples• http://sheridanstoryart.com/ • http://marketforcause.com/• http://sharonmarkovsky.wordpress.com/ • http://professionaltrainer.wordpress.com/ • http://www.dream2clean.com/ • http://blog.kemplerdesign.com/ • http://www.greatleadershipbydan.com/ • http://michaelhyatt.com/ • http://www.kevinmd.com/blog/ • http://www.riverpoolsandspas.com/ • http://thephotoenthusiast.com/ • http://www.biggby.com/ • http://www.sandsregency.com/
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Social Media Revolution Link
http://www.youtube.com/watch?v=NhPgUcjGQAw
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DO IT!
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Questions?